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9 slideshows from
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Digital Best Practices for Branded Manufacturers
shared by ResourceInteractive
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Shop.org Annual Summit: The Digital Shopping Exper..
shared by ResourceInteractive
2566 views,
4 comments
Digital Best Practices for Branded Manufacturers
shared by ResourceInteractive
396 views,
0 comments
Shop.org Annual Summit: The Digital Shopping Exper..
shared by ResourceInteractive
2566 views,
4 comments
Previous posts
iCitizen2008:
Kelly Mooney—President and CXO, Resource Interactive
The Open Imperative
What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences.
The Open Imperative
What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences.
Posted 2 years ago
| 0 replies
iCitizen2008:
Avinash Kaushik—Analytics Evangelist, Google
A Battle Cry for Qualitative Metrics
Author, blogger and analytics evangelist Avinash shares his unique insider's perspective on metrics that matter and metrics that are missing, or rather, what management misses when they train their gaze exclusively on a web site's macroconversions. "Microconversions" measure all the other valuable on-site behavior unrelated to purchase, and Avinash thinks it's time we got on with the revolution in qualitative metrics and analytics, if we're to do justice to consumer engagement.
A Battle Cry for Qualitative Metrics
Author, blogger and analytics evangelist Avinash shares his unique insider's perspective on metrics that matter and metrics that are missing, or rather, what management misses when they train their gaze exclusively on a web site's macroconversions. "Microconversions" measure all the other valuable on-site behavior unrelated to purchase, and Avinash thinks it's time we got on with the revolution in qualitative metrics and analytics, if we're to do justice to consumer engagement.
Posted 2 years ago
| 0 replies
iCitizen2008:
Doc Searls—Harvard Fellow at the Berkman Center, Coauthor, The Cluetrain Manifesto
Next on the Open Horizon
Web visionary Searls isn't much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers' intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls's Vendor Relationship Management get us there?
Next on the Open Horizon
Web visionary Searls isn't much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers' intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls's Vendor Relationship Management get us there?
Posted 2 years ago
| 0 replies
iCitizen2008:
Steve Knox—CEO, Tremor
Lynchpins of Communication
Steve and the crack team at Tremor believe in the power of the influential and have built brands connecting with these elusive individuals using the tools of the social web. Just how much influence do they really offer anyway?
Lynchpins of Communication
Steve and the crack team at Tremor believe in the power of the influential and have built brands connecting with these elusive individuals using the tools of the social web. Just how much influence do they really offer anyway?
Posted 2 years ago
| 0 replies