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Minelli paris presentation Minelli paris presentation Presentation Transcript

  • Kyrgyzstan Tajikistan Kazakhstan GROUNDWATER MANAGEMENT IN THE SYR DARYA TRANSBOUNDARY BASIN Communication, Replication, Awareness and Dissemination- Linkages with IW LEARN ! BY LUCILLA MINELLI, UNESCO-IHP (l.minelli@unesco.org) PROJECT PREPARATION PHASE INCEPTION MEETING Paris – February 3-4, 2014
  • Importance of communication Outreach strategy! and action plan IW LEARN and ! Groundwater CoP Food for Thought
  • Communicating… 
 Misperceptions, challenges and good news Common Language Digesting,Translating Shiny and colorful! touch to "serious stuff” Reciprocal Understanding and Trust Extra complexity (Ground)Water Cooperation Importance of communication 1.1
  • Communicating… 
 Misperceptions, challenges and good news (II) If our recipients “don’t get it” it is indeed our problem… Good news: Growing realization of the importance of communication by donors, UN Agencies and projects’ partners.! The GEF is increasingly promoting and investing in knowledge management/sharing tools and programs Importance of communication 1.2
  • What is it then? Communication is a strategic storytelling Outreach, awareness raising, dissemination, knowledge management, information sharing,! replication,! advocacy, capacity building… Importance of communication 1.3
  • Component 5: Dissemination and Communication! & Strategic Results Framework Expected Outputs Expected Outcomes 5.1. Project experiences and lessons disseminated globally and regionally. Outcome  5.   Raised  awareness  of  decision  makers  and   practitioners  on  existing  legal  instruments,   guidelines  and  good  practices  related  to   groundwater  governance,  promotes  adoption   and  advances  national  and  regional  policy   dialogue. ! 10.  Training  Programs  on  existing  legal   instruments  and  guidelines  related  to   groundwater  governance  for  decision  makers   in  the  Water  –  Energy  –  Food  sectors  designed   and  implemented.   5.1.1 Project web site (following IW LEARN standards) created, IWENS produced, use of GEF 5 IW tracking tool and participation at GEF IW conferences and other IW LEARN activities ensured. 5.1.2. Publication and dissemination of key project documents, workshop and conferences documentation, experience notes, hydro- geological and other maps, translated into regional languages. ! Records  of  face  to  face   training  events  and   webinars     ! Lists  of  attendees   Project experiences and lessons disseminated globally and regionally. ! ! ! Outcome  6   ! ! ! ! ! ! 11.    Project  website  disseminates  the  project   objectives  and  the  progress  of  the  activities,   records  results,  experiences  and  impacts  being   achieved,  hosts  e-­‐fora  and  webinars,   documents  workshops  and  meetings  including   through  audio  visual  materials.   12.  Documented  participation  to  IW  LEARN   activities.   ! Outcome  7   Donors  and  IFIs  predisposed  to  sustain  project   outcomes. 13.  Publication  of  key  project  documents   translated  into  regional  language. 14.  Partnership  Conference,  aimed  at  raising   awareness  and  interest  of  the  international   community  and  ODA  providers  on  project   outcomes  and  objectives. Website  designed   according  to  highest   standards  and  consistent   with  IW  LEARN   requirements.     Donor  interest  in  the  region,  TA  and   Partnership  Declaration   investments  do  not  respond  to  a   issued  at  the  end  of  the   strategic  vision  to  address   Conference conjunctive  surface  and  groundwater   management  and  investments  in  the   Transboundary  Syr  Darya  Basin  and   sub-­‐basins  in  an  integrated  manner. Strategic  vision  reElected  in  concrete  actions   in  countries  planning  instruments  and   project  records  will  attract  sustained  interest   from  donors  and  ODA  providers  in   facilitating  SAP  implementation. Outreach strategy and action plan 2.1
  • Outreach strategy and action plan Why is it relevant? (changing behavior, influencing decision-making, preventing resource degradation,..) How do we want to communicate it? (What channels/vehicles will we use?)! Whom do we want to communicate it to? (Who’s our audience(s)?)! What do we want to communicate? (What’s our message(s)?)! When do we take action? (timeline) Analysis and assessment will be done by UNESCO-IHP in close cooperation with project partners and national focal points Outreach strategy and action plan 2.2
  • Additional remarks / mental notes A successful strategy is no one-size-fits-all: tailored approaches, tools and messages adapted to audiences Successful communication is an ongoing process, not a onetime event. Adaptation: it is important to “keep at it” just as being flexible and creative in responding to changing conditions Resources need to be properly budgeted: tools and activities tailored to the level of time and human and financial resources available Outreach strategy and action plan 2.4
  • What IW LEARN is… International Waters 
 Learning 
 Exchange 
 And 
 Resource 
 Network ! ! IW:LEARN is an umbrella project (corporate program) dedicated to knowledge and information management within the GEF International Waters portfolio. It is a unique initiative. “Strengthening IW Portfolio ! Delivery and Impact”! (3rd phase:2011-2014)! strong focus on groundwater Goal: To strengthen Transboundary Waters Management (TWM) by facilitating portfolio learning amongst GEF IW projects and partners and by providing a series of services to facilitate this exchange! IWLEARN.NET supports knowledge sharing in the GEF IW portfolio and contains project-related information, contacts, documents, e.g. case studies, Transboundary Diagnostic Analyses, Strategic Action Programmes, news and events.! IW:LEARN and Groundwater CoP 3.1
  • … and what it can do for you PORTFOLIO-WIDE LEARNING: BIENNIAL GEF INTERNATIONAL WATERS CONFERENCES (IWC) TECHNICAL SUPPORT SERVICES www.iwlearn.net/websitetoolkit PROJECT-PROJECT LEARNING EXCHANGES/TWINNING EXERCISES TARGETED TRAINING OUTREACH: INFORMATION CAPTURE, SYNTHESIS, DISSEMINATION New initiative of the GEF IW: creation of Communities of Practice formed by water practitioners, project country representatives and other stakeholders that meet, virtually and face-to-face, and keep alive the legacy of the projects, share best practices, exchange knowledge and inform the design of new projects! www.groundwatercop.iwlearn.net 4th phase of IW LEARN 2014-2018, along the lines of the 6th GEF strategy new attention placed on groundwater. The GW CoP will enhance the capacity of the GEF to further address the conjunctive management of surface and groundwater resources IW:LEARN and Groundwater CoP 3.2
  • Food for Thought… In your experience, what do you recall as a successful example of good communication activity? Is there any particular cultural aspect that we should consider when preparing the outreach strategy? What should be avoided? At the national level, can you share an example of existing initiatives that we could link our efforts to? Can you suggest national/regional organizations that we could engage with to maximize the impact of our strategy and help us better understanding local needs? Rakhmet, Katta Rahmat,Рахмат, Thank You, Merci, Rakhmat, Спасибо Question & Answer 1.1