50/50 in 2020 - Facebook 101

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A quick and easy guide for using Facebook. This deck was put together for the 50/50 in 2020 Conference.

A quick and easy guide for using Facebook. This deck was put together for the 50/50 in 2020 Conference.

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  • 1. FACEBOOK 101 A quick & easy “how to” guide for using Facebook
  • 2. Getting Started The Facebook “help” page (https://www.facebook.com/help) is the best source for learning about Facebook. Unlike other web sites and how-to books, it’s up-to-date, which is important since Facebook’s platform is constantly evolving.
  • 3. Setting Up Your Facebook Account On the Facebook “help” page, click on Get Started on Facebook, followed by Signing Up and Create an Account.
  • 4. Setting Up Your Facebook Account There are different ways for signing up for Facebook. The link, How do I sign up for Facebook? provides basic instructions.
  • 5. Setting Up Your Facebook Account Remember that you can’t complete the sign-up process until you verify your email address. *
  • 6. Building Your Facebook Page To build your Facebook page, go back to the Desktop Help page and click on the Build Your Facebook Page icon.
  • 7. Building Your Facebook Page The first step in building your page is to upload a picture and cover photo. Click on Upload a profile picture and cover.
  • 8. Building Your Facebook Page Next, click on profile picture, and then cover, to learn about uploading, adding and changing pictures. The next slide explains the difference between the profile picture and the cover picture.
  • 9. Your Profile Picture Your page’s Profile Picture shows next to your page’s name.
  • 10. Your Cover Picture Your page's Cover Photo is the larger image at the top of your page, right above the profile picture.
  • 11. Finding Your Friends Now that you’ve created your Facebook page, it’s time to find your friends. Click on the “people” icon in the upper right corner of your screen. A drop-down menu of New Friend Requests and People You May Know will appear. Click on the “Add Friend” box if you want to add that person as your Facebook friend.
  • 12. Sending a Private Message To send a private message, click Messages on the left side of your homepage, then click New Message, and start typing a name or e-mail address into the To field. Names of friends and other people you know will appear in a dropdown box. Select the person or people you want to message. Type your message and click Send.
  • 13. Basic Privacy Settings You'll find an Audience Selector tool most places you share status updates, photos and other stuff. Just click the tool and select who you want to share something with. The tool remembers the audience you shared with the last time you posted something, and uses the same audience when you share again unless you change it. Remember, when you post to another person's timeline, that person controls what audience can view the post.
  • 14. “Like,” Comment, Share When you click Like, Comment or Share on a Facebook page, in an advertisement, or on content off of Facebook, you are making a connection. Your action will appear on your timeline and may also appear in your News Feed. You may be displayed on the page you connected to, in advertisements about that page, or in social plugins next to the content in which you Liked, Commented or Shared.
  • 15. Best Facebook Pages Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages Best Use of Photos The American Society for the Prevention of Cruelty to Animals (ASPCA) has capitalized on photo sharing and created a page that inspires fans to upload their own images to the Fan Gallery. They also post pictures of all the pets they help get adopted.
  • 16. Best Facebook Pages Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages Best Use of Facebook Tools The Humane Society has created a robust page that encourages repeat visitors and chances to “pass this on” by including tons of content and opportunities for interaction – all using readily available Facebook applications and functionality.
  • 17. Best Facebook Pages Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages Best Use of Custom Applications Each tab on Facebook has a unique URL, so you can point users to different “pages” of your page, and determine what you want the default section to be for Fans and non-Fans. This is a feature that Susan G. Komen has employed to send users to their Boxes tab. It is clearly branded with their signature pink color and logo, while showing off several polished, professional looking applications.
  • 18. Best Facebook Pages Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages Best Use of Simplicity Another major benefit to using Facebook pages is that they can often be executed faster and cheaper than a website. In order to get their $3 million charitable donation campaign up, running and attracting attention, Target used Facebook to allow users to vote on which charity they preferred. Target then divvied up the donations accordingly.
  • 19. BROUGHT TO YOU BY: Contact: Mark Langgin, Partner mark@groundswellpublicstrategies.com 515-244-3468