Roberto Grossi | Social Media Easy http://www.socialmediaeasy.it http://www.socialmediaeasy.it Roberto Grossi | Social Med...
Challenges for SMEs Optimize resources and knowledge Innovation and change processes internationalization
C. Li, J.Bernoff:  L’onda anomala – Interagire e collaborare con i consumatori ribelli, 2008
Technologies and new opportunities <ul><li>Blog, forum, wiki, video, foto, documents, RSS, twitter, communities </li></ul>...
SOCIAL MEDIA:  MYTHS AND… FACTS
SOCIAL MEDIA ARE ONLY FOR YOUNG PEOPLE
55+ IS THE FASTEST GROWING AGE SEGMENT ComScore  Media Matrix, Ottobre 2011 vs. Luglio 2010 - Percent of online adults usi...
SOCIAL NETWORKING IS A  MARGINAL PHENOMEN
SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY: 82% OFF INTERNET  SURFERS ComScore  “It’s a Social World,” Dec 21 2...
SOCIAL   NETWORKS ARE POPULAR ONLY  IN THE US It‘s
~20% OF  FACEBOOK USERS (>800 MILLIONS) ARE OUTSIDE  US Official Facebook statistics January 2012
SOCIAL NETWORKS  ARE NOT FOR BUSINESS
50% OF ITALIAN ENTERPRISES USING SOCIAL NETWOKS FOR MARKETING COMMUNICATIONS Survey HSM Italia, 2011
IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS AMMONTA A ~20% DEL TOTALE (1 MINUTO SU 5) ComScore  “It’s a Social World,” Dec 21 ...
ITALY AND SOCIAL MEDIA
21 Millions italian users on Facebook
Italy has the highest rate of SN adoption in the world Source:  OFCOM, International Communications Market Report 2010
A survey performed by IULM  (720 companies) <ul><li>32% at least on 1 SN </li></ul><ul><li>24% of communication budget for...
The Internet factor  for the italian economy SMEs actively online are growing faster and achieving international presence
SOME EXAMPLES
Customer Service
Public Relations
Collaboration & Loyalty
Editoria
Innovative ways to communicate
Turismo
 
Not only for  large corporations
How Social Media can help SMEs? <ul><li>Monitor their brand identity </li></ul><ul><li>Advertising / Brand promotion </li>...
Social Media Marketing for SMEs:  Critical success factors <ul><li>Does it fit with company’s prospect and client base? </...
Social Media Easy Consultancy, training, solutions Web:  http://www.socialmediaeasy.it Twitter: @socialmediaeasy Email: in...
Some rights reserved <ul><li>Photo credits </li></ul><ul><li>1:  http://www.flickr.com/photos/jamescridland/613445810 / </...
25 January 2012
Upcoming SlideShare
Loading in...5
×

Can SMEs keep ignoring social media?

347

Published on

Some considerations, together with statistics and examples, to explain why social media are becoming important for small businesses.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
347
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Source: http://www.flickr.com/photos/spursfan_ace/2328879637/
  • Source: http://www.flickr.com/photos/spursfan_ace/2328879637/
  • Can SMEs keep ignoring social media?

    1. 1. Roberto Grossi | Social Media Easy http://www.socialmediaeasy.it http://www.socialmediaeasy.it Roberto Grossi | Social Media Easy
    2. 2. Challenges for SMEs Optimize resources and knowledge Innovation and change processes internationalization
    3. 3. C. Li, J.Bernoff: L’onda anomala – Interagire e collaborare con i consumatori ribelli, 2008
    4. 4. Technologies and new opportunities <ul><li>Blog, forum, wiki, video, foto, documents, RSS, twitter, communities </li></ul><ul><li>Social Networks </li></ul><ul><li>Multichannel (web, mobile, new media) </li></ul><ul><li>SaaS </li></ul><ul><li>Crowdourcing, co-creation </li></ul><ul><li>http://theconversationprism.com/ </li></ul>
    5. 5. SOCIAL MEDIA: MYTHS AND… FACTS
    6. 6. SOCIAL MEDIA ARE ONLY FOR YOUNG PEOPLE
    7. 7. 55+ IS THE FASTEST GROWING AGE SEGMENT ComScore Media Matrix, Ottobre 2011 vs. Luglio 2010 - Percent of online adults using social media monthly
    8. 8. SOCIAL NETWORKING IS A MARGINAL PHENOMEN
    9. 9. SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY: 82% OFF INTERNET SURFERS ComScore “It’s a Social World,” Dec 21 2011
    10. 10. SOCIAL NETWORKS ARE POPULAR ONLY IN THE US It‘s
    11. 11. ~20% OF FACEBOOK USERS (>800 MILLIONS) ARE OUTSIDE US Official Facebook statistics January 2012
    12. 12. SOCIAL NETWORKS ARE NOT FOR BUSINESS
    13. 13. 50% OF ITALIAN ENTERPRISES USING SOCIAL NETWOKS FOR MARKETING COMMUNICATIONS Survey HSM Italia, 2011
    14. 14. IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS AMMONTA A ~20% DEL TOTALE (1 MINUTO SU 5) ComScore “It’s a Social World,” Dec 21 2011
    15. 15. ITALY AND SOCIAL MEDIA
    16. 16. 21 Millions italian users on Facebook
    17. 17. Italy has the highest rate of SN adoption in the world Source: OFCOM, International Communications Market Report 2010
    18. 18. A survey performed by IULM (720 companies) <ul><li>32% at least on 1 SN </li></ul><ul><li>24% of communication budget for social media </li></ul><ul><li>Benefits: visibility (76%), website access (54%), additional channels (52%) </li></ul><ul><li>Results as expected (53%) </li></ul><ul><li>Major limiting factor (19,6%) is still internal acceptance/company culture </li></ul>“ First to Market” opportunity is still there ! Source: G. Di Fraia – L’uso dei Social Media da parte delle aziende italiane (gennaio 2011)
    19. 19. The Internet factor for the italian economy SMEs actively online are growing faster and achieving international presence
    20. 20. SOME EXAMPLES
    21. 21. Customer Service
    22. 22. Public Relations
    23. 23. Collaboration & Loyalty
    24. 24. Editoria
    25. 25. Innovative ways to communicate
    26. 26. Turismo
    27. 28. Not only for large corporations
    28. 29. How Social Media can help SMEs? <ul><li>Monitor their brand identity </li></ul><ul><li>Advertising / Brand promotion </li></ul><ul><li>Test and get feedbacks on new products </li></ul><ul><li>Customer Service / P.R. </li></ul><ul><li>Increase web visits and conversions </li></ul><ul><li>Staff recruitment and selection </li></ul><ul><li>Social Media Marketing strategy should be seen as complementary and not as an alternative </li></ul>
    29. 30. Social Media Marketing for SMEs: Critical success factors <ul><li>Does it fit with company’s prospect and client base? </li></ul><ul><li>Continuous dialogue (simply being there is not sufficient) </li></ul><ul><li>Make sure social media presence protects company’s brand </li></ul><ul><li>Measure ROI </li></ul><ul><li>Enough time and resources to allocate? </li></ul>
    30. 31. Social Media Easy Consultancy, training, solutions Web: http://www.socialmediaeasy.it Twitter: @socialmediaeasy Email: info@socialmediaeasy.it This presentation can be found in: http://www.slideshare.net/socialmediaeasy http://www.slideshare.net/grossiro How we can help ? Roberto Grossi Social Media Easy Viale Colli Portuensi 10 00151 Roma Tel.: 06 452215417
    31. 32. Some rights reserved <ul><li>Photo credits </li></ul><ul><li>1: http://www.flickr.com/photos/jamescridland/613445810 / </li></ul><ul><li>12-13: http://www.flickr.com/photos/spursfan_ace/2328879637/ </li></ul>This presentation is available for non-commercial use with attribution and no Derivative Works under a creative commons license.
    32. 33. 25 January 2012

    ×