Can SMEs ignore social networks?

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    Can SMEs ignore social networks? - Presentation Transcript

    1. http://www.robertogrossi.net Roberto Grossi
    2. Definitions (from Wikipedia) Social media are media designed to be A social network is a social structure disseminated through social interaction, made of individuals (or organizations) created using highly accessible and called "nodes," which are tied scalable publishing techniques. Social (connected) by one or more specific media supports the human need for types of interdependency, such as social interaction, using Internet- and friendship, kinship, financial exchange, web-based technologies to transform dislike, sexual relationships, or broadcast media monologues (one to relationships of beliefs, knowledge or many) into social media dialogues (many prestige. to many)
    3. In other words … Conversations happening on: • Blogs • Microblogs • Wikis • Photo sharing websites • Video sharing websites • Social Networks • RSS • Forum • Chat • Podcast • Bookmarking • Virtual worlds It is like being at a business reception cocktail without time or space constraints.
    4. Some figures … 2/3 off the global internet population visit social networks (1) Visiting social sites is now the 4th most popular online activity – ahead pf personal email (1) Time spent on social networks is growing at 3x the overall Internet rate, accounting ~10% of all internet time (1) 13 Million articles available on Wikipedia 1382% the monthly growth rate of Twitter users from January to February 2009 3.000.000 the average number of messages (“Tweets”) per day on Twitter 93% of social media users believe a company should have a presence in social media (2) 1: Nielsen, Global Faces & Networked Places, 2009 2: Cone, Business in Social Media Study, September 2008
    5. Impact on the final customer Consultative selling 1:1 • WWW • Relations • Word of mouth (WOM)
    6. New types of networking relationships Dentro = Out Fuori = In Mercato = Market Personale = Employees Source: Impresa 4.0, Franco Giacomazzi – Marco Camisani Calzolari
    7. New challenges for enterprises • Enhance comunications towards employees, market and shareholders • Listen (from communications to conversations) • Monitor conversations (which are out of their control): • Market   Market (Out – Out) • Stakeholders  Stakeholders (Out – Out) • Employees Employees (Out – Out) Entreprise communications cannot afford to ignore Social Media Source: Impresa 4.0, Franco Giacomazzi – Marco Camisani Calzolari
    8. Customer Service
    9. Public Relations
    10. Collaboration & Loyalty
    11. Innovative services
    12. Not only for large corporations
    13. How Social Media can help SMEs? • Monitor their brand identity • Test and get feedbacks on new products • Low cost alternative to PPC campaigns • Increase web visits and conversions • Share their brand via “network friends” (viral) • Product/service alerts via “tweets”/messages Social Media Marketing strategy should be seen as complementary and not as an alternative
    14. What is happening in Italy Bocconi’s market research (9/2009) on 100 Italian companies : • 35% tradizional web • 23% web used to increase interaction with clients • 22% social media adopted as THE communication channel • 20% various reactive approaches “First to Market” opportunity is still there ! Source: Social Media Monitor, Cento aziende nella rete, di Paola Dubini e Martino Garavaglia
    15. Social Media Marketing for SMEs: Critical success factors • Does it fit with company’s prospect and client base? • Continuous dialogue (simply being there is not sufficient) • Make sure social media presence protects company’s brand? • Measure ROI • Enough time and resources to allocate?
    16. http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html Outsourcing could be the solution!
    17. If you want to know how I can help your company Blog: http://www.robertogrossi.net Roberto Grossi Twitter: @grossiro1 Social Media Linkedin: http://www.linkedin.com/in/robertogrossi Temporary Manager This presentation can be found on: http://www.slideshare.net/grossiro

    + Roberto Grossi Roberto Grossi , 1 month ago

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