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Web Dyanamics Sag Bus Dev 8 3 10

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General recommendations for a business presence in social media.

General recommendations for a business presence in social media.

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  • 1. Web Marketing Dynamics Greg Grosser Principal, Sagacious Bus Dev
  • 2. General Trends in Marketing How Clients Find and Trust You Yesterday Today • Television • E-Mail marketing • Radio • Self-initiated online research – Internet WEB Search • Newspapers – Trusted sites • Direct Mail • Social proof • Door to door Flyers – Ranking on Engines (SEO) • MLM • Social Media • Yellow Pages – Facebook – Twitter • Auto Dialers – WordPress Blogs
  • 3. Democratization of Commerce The transition from an economically hierarchical environment, to one whose entrepreneurial participants have the same access to branding reach as larger competitors…driven by technological and cultural evolution
  • 4. Democratization WEb Trends Pushing Social Interaction Trending: Blog: fully interactive and social, two-way communication SEO Active: Authority or Expert site, searchable with some interaction Passive: Portal for information, kept up to date Legacy: Static Web Site acting merely as an address
  • 5. Democratization Web Trends • Relationship Marketing – Blogging: building a community • WordPress and SEO, become your own webmaster in large measure • Facebook as a blogging methodology • Twitter microblogging • Video – Youtube, Vimeo • Social Media – Twitter, Facebook, LinkedIn • Mobile – Apple, BBY, Android, et al
  • 6. Democratization Upshot • Blogging – Loose definition: Marketing diary for your business – Creating content and generating touches is critical – Interacting with “Likers” is also critical • Video – Try to overcome the intimidation, at a minimum do voiceovers – Creating scripts, images and storyboards can be time consuming • Social Media – Facebook is currently king—see blogging & video above • Mobile – Coming attractions, Android Vs Apple shootouts
  • 7. A Basic Formula Part 1 • Create a Twitter account • Create a WordPress (WP) blog/website • Create a Facebook (FB) Page • Create a Youtube/Vimeo account & build a video library • Use your video library as content to feed your blogging activity • Create an e-mail backup (Mail Chimp, etc) • Integrate it all via social media aggregator (Hootsuite?) Now the real work begins…
  • 8. Special Notes on Basic Formula • Emphasis on Video—the emerging hot content – SD, HD, (3D?)…the quality bar continues to rise – Heading toward a dominant place in blogging – Develop a library of short videos—make it a blogging mainstay – Keep the videos informative not salesy, with short promos at the end • Keep an Eye on Mobile – The social media arena is headed in this direction, think more video – Be thinking about mobile viewership…but keep your powder dry for now until mobile matures a bit more
  • 9. A Basic Formula Part 2 • Choose a communication frequency for each element • Be consistent with your interactions • Build your FB “Liker” community • Build your blogging community • Create and post interesting content and video • Create and post ads and events (rule of thumb= 1 in 10 posts are promo related) You are on your way!
  • 10. Basic formula graphic •Initiate all blog posts •Have welcome sub-Page from a single entry point: and 1-click matrix page to integrate with Facebook point back to WordPress Page-Wall-posts, plus Blog. Solicit bolg and e- solicit e-mail sign-ups mail sign-ups WordPress Facebook Blog Page E-mail list Youtube or and Vimeo repository •Maintain e-mail •Video launching account addresses and launch e- for welcome video and mail blasts (solicit any others you wish to Facebook Page and blog share on blog posts sign-ups) (solicit sign-ups for FB, Blog, and e-mail)
  • 11. If It Seems Daunting—Get Help • Choose the parts you want to do yourself • Outsource the others • Stay close to your outsourced projects • Make sure you select outsourcing resources for the mid-to-long term (they are your de facto business partners and relationships here DO matter)
  • 12. Sagacious Products/Services • Still Photography • FBML Facebook Page creation • Complete video, movie short, with welcome video and still or infomercial productions image creation as required • Custom composed royalty free • Youtube integration & support music for video backgrounds as required • Final Cut video editing services • E-mail blast service set up and • Video script writing, ad creation as required storyboarding/directing • Blogging services • WordPress site creation and • Complete web marketing training, including managing outsourcing packages domain acquisition and • Fan (Page “Liker”) acquisition hosting services services for Facebook
  • 13. Thank You Greg Grosser Principal, Sagacious Bus Dev sagaciousbusdev@gmail.com (913) 254-0964