• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Webinar deck (killer promos)   may 24, 2012
 

Webinar deck (killer promos) may 24, 2012

on

  • 506 views

 

Statistics

Views

Total Views
506
Views on SlideShare
366
Embed Views
140

Actions

Likes
0
Downloads
2
Comments
0

3 Embeds 140

https://fbui.publishtofanpage.com 97
http://fbui.publishtofanpage.com 36
http://customizer.grosocial.com 7

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Webinar deck (killer promos)   may 24, 2012 Webinar deck (killer promos) may 24, 2012 Presentation Transcript

    • @zachmangum @grosocialfacebook.com/grosocial
    • WHAT WE’LL COVER • Why run a Facebook contest/promotion? • What type of promos work? • What item(s) should you offer? • What should your app design look like? • What elements make a promo/contest go viral? • How do you get promo viewers and entrants?
    • WHAT’S A FACEBOOK PROMO?Photo ContestsVideo ContestsTraditional PromotionsLike/Fan-Gates
    • WHY RUN A CONTEST/PROMOTION? •They work! We’ll show you some proof a little later... • Consumers expect it from you #1 reason why consumers choose to interact with brands on Facebook •Your competition is stiff! Friends, family, photos, news, games/apps, etc. • They’re fun & memorable Over 95% of interactions happen in the News Feed!
    • WHAT PROMO TYPE WORKS BEST? •Traditional Sweepstakes/Promotion The tried and tested way of getting fans on Facebook •Photo/Video Contests A bit harder to execute, but if done properly, virality is likely •TIP: play on trends and seasonality Harry Potter, March Madness, Local Sports Teams, Local Events, Back- to-School, Summer Fun, 12-Days of Christmas, 4th of July, etc.
    • TRADITIONAL SWEEPSTAKES/PROMO
    • PHOTO/VIDEO CONTESTS
    • DIGITAL DOWNLOADS
    • WHAT ITEM(S) SHOULD YOU OFFER? The most universally interesting item(s) possible • Gift cards • Trendy Gadgets • Cash Don’t be a cheapskate!!!
    • WHAT SHOULD YOUR APP LOOK LIKE? •Keep it simple! If you use a template, generally speaking, stick to it (they’re tried & tested) •Clear call-to-action Make it obvious! •Image-heavy, light on text Pictures/images are a lot more interesting than copy •As few steps as possible Don’t make participants jump through hoops just to enter--make it easy •If necessary, get some help If you’re just not getting it right, swallow your pride and get some help
    • WHAT MAKES A PROMO GO VIRAL? •Incentivized sharing You can’t require it, but you CAN incentivize it •Visual content This is why photo contests work so well •Play on emotions A wise woman once told me: “kids, pets, and sex sell” •An initial (and periodic) jumpstart Creating the app/promo/contest is just the beginning...
    • HOW DO I GET PEOPLE TO ENTER? • Email If you don’t have a list, start with your personal email & social contacts •Group-style promotions You scratch my back and I’ll scratch yours • Cut-outs & flyers If you have a physical location, of course •Facebook Ads Targeting via Facebook Ads is pretty impressive
    • HOW ABOUT A CASE STUDY?
    • THE PROMO, EXPLAINEDPlayed on seasonal trendsLike-gated the promoSolid prizeSimple, three step processClear call-to-actionLots of images
    • THE RESULTS & EXECUTION 6.4 fans per day (before) 5,036 fans at launch 393.6 fans per day (after) 21,708 shares, 9,337 emails!
    • I’VE GOTTA PITCH YOU SOMETHING! •http://customizer.grosocial.com Create your first (or second, or third, or...) promo/contest--it’s easy •Email info@grosocial.com if you need help Our design costs are affordable and our work kicks butt