Webinar deck (killer promos) may 24, 2012Presentation Transcript
WHAT WE’LL COVER • Why run a Facebook contest/promotion? • What type of promos work? • What item(s) should you offer? • What should your app design look like? • What elements make a promo/contest go viral? • How do you get promo viewers and entrants?
WHAT’S A FACEBOOK PROMO?Photo ContestsVideo ContestsTraditional PromotionsLike/Fan-Gates
WHY RUN A CONTEST/PROMOTION? •They work! We’ll show you some proof a little later... • Consumers expect it from you #1 reason why consumers choose to interact with brands on Facebook •Your competition is stiff! Friends, family, photos, news, games/apps, etc. • They’re fun & memorable Over 95% of interactions happen in the News Feed!
WHAT PROMO TYPE WORKS BEST? •Traditional Sweepstakes/Promotion The tried and tested way of getting fans on Facebook •Photo/Video Contests A bit harder to execute, but if done properly, virality is likely •TIP: play on trends and seasonality Harry Potter, March Madness, Local Sports Teams, Local Events, Back- to-School, Summer Fun, 12-Days of Christmas, 4th of July, etc.
WHAT ITEM(S) SHOULD YOU OFFER? The most universally interesting item(s) possible • Gift cards • Trendy Gadgets • Cash Don’t be a cheapskate!!!
WHAT SHOULD YOUR APP LOOK LIKE? •Keep it simple! If you use a template, generally speaking, stick to it (they’re tried & tested) •Clear call-to-action Make it obvious! •Image-heavy, light on text Pictures/images are a lot more interesting than copy •As few steps as possible Don’t make participants jump through hoops just to enter--make it easy •If necessary, get some help If you’re just not getting it right, swallow your pride and get some help
WHAT MAKES A PROMO GO VIRAL? •Incentivized sharing You can’t require it, but you CAN incentivize it •Visual content This is why photo contests work so well •Play on emotions A wise woman once told me: “kids, pets, and sex sell” •An initial (and periodic) jumpstart Creating the app/promo/contest is just the beginning...
HOW DO I GET PEOPLE TO ENTER? • Email If you don’t have a list, start with your personal email & social contacts •Group-style promotions You scratch my back and I’ll scratch yours • Cut-outs & flyers If you have a physical location, of course •Facebook Ads Targeting via Facebook Ads is pretty impressive
HOW ABOUT A CASE STUDY?
THE PROMO, EXPLAINEDPlayed on seasonal trendsLike-gated the promoSolid prizeSimple, three step processClear call-to-actionLots of images
THE RESULTS & EXECUTION 6.4 fans per day (before) 5,036 fans at launch 393.6 fans per day (after) 21,708 shares, 9,337 emails!
I’VE GOTTA PITCH YOU SOMETHING! •http://customizer.grosocial.com Create your first (or second, or third, or...) promo/contest--it’s easy •Email email@example.com if you need help Our design costs are affordable and our work kicks butt