Five Steps To Launching Amazing Facebook Promotions

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From a webinar held on May 8, 2013 by GroSocial. Learn the five key steps to launching amazing Facebook promotions that generate likes, leads, and a love of your brand on Facebook.

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Five Steps To Launching Amazing Facebook Promotions

  1. 1. Five Steps to LaunchingAmazing Facebook Promotions
  2. 2. •Founded in 2010•Based in Northern Utah•35,000+ SMBs using our platform•Seasoned social media marketers
  3. 3. Facebook Promos•Simple Sweepstakes•Photo Contests•Video Contests•Like/Fan-Gates•Quizzes
  4. 4. Why Run a Promo?
  5. 5. Facebook is BIG!
  6. 6. also...
  7. 7. Why run a Promo?•They work!•Consumers expect it from you•Your competition is stiff•They’re fun & memorable
  8. 8. Step #1•Promo Duration•Keep it to 10-14 days•TRUST ME!
  9. 9. Step #2•Make the giveaway item good•Universally interesting•Targeted (but not over-the-top)•Be as generous as you can
  10. 10. Step #3•Require a like, email, and share•Get the “subscriber”•Get the “lead”•Get the “virality”
  11. 11. Step #4•Play on TRENDS•Holidays•Local trends/events•Seasons
  12. 12. Step #6 (BONUS) :)•Do them often•Often = FUN•More people will expect it from you•Give people a reason to comeback
  13. 13. A few tips•Use a 3rd party app•Keep it simple•Clear call-to-action•FEWEST steps possible•Image-heavy, light on text
  14. 14. How to go viral•Incentivize sharing•Visual content•Play on emotions (kids, pets, sex...)
  15. 15. Need some help?GroSocial Kickstart•Group Social Media Training Sessions•Includes graphic design (tabs, promos, etc.)•Ongoing dedicated support resourceswww.grosocial.com/pages/socialmediatoday
  16. 16. QUESTIONS?www.grosocial.com/pages/socialmediatoday

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