Boost Your Holiday Marketing with Facebook Promotions
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Boost Your Holiday Marketing with Facebook Promotions

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These slides are from a live webinar held December 13, 2012 by GroSocial and Infusionsoft. Topics included necessary steps and best practices for small businesses to keep in mind when setting up a ...

These slides are from a live webinar held December 13, 2012 by GroSocial and Infusionsoft. Topics included necessary steps and best practices for small businesses to keep in mind when setting up a great holiday-oriented Facebook promotion.

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Boost Your Holiday Marketing with Facebook Promotions Boost Your Holiday Marketing with Facebook Promotions Presentation Transcript

  • Boost Your Holiday Marketingwith Facebook Promotions
  • Introduction who is GroSocial? • Founded in 2010 • Creator of social media marketing software for small businesses • Seasoned social media marketers • Located in Utah
  • Your Customers Are on Facebook (and it’s really really big) • Over 1 Billion people are on Facebook • Roughly 50% log in daily • And spend approximately 30 minutes per day on Facebook • 1 of every 8 minutes spent online is spent on Facebook
  • Why Promotions?• Yes, they really do work! we have proof!• Your fans (potential customers) expect it it’s the #1 reason why consumers interact with brands on Facebook• Your competition is stiff! friends, family, photos, games/apps, etc.• They’re fun...and memorable over 95% of interactions take place in the News Feed
  • Why Holiday Promotions? Traffic is UP inDecember
  • What Kind of Promotions?• Simple Sweepstakes• Photo Contest• Video Contest• Comparative Voting• Quiz• Advent Calendar
  • Getting Started
  • Promotion Strategy• Decide on a theme• Make the “like” mandatory• Get an email address (this is a must)• STRONGLY incentivize sharing• Make the giveaway item universally interesting
  • Decide on a giveaway item
  • Giveaway Itemsoffer the most universally interesting item(s) possible • Items • Experiences • Cash • Event Tickets • Electronics • Backstage Passes • Gift Cards • Anything “Exclusive”
  • Make it look sharp!
  • Promotion Design • Keep it extremely simple • Include a theme • Make the call to action clear
  • Give it some flair
  • The Secret WeaponInvite a sponsor or partner to participate with you
  • Promote your Promotion
  • The Emails • Traffic Email • Thank You Email • Reminder Email (Slackers) • Reminder Email (Entrants) • Winner email
  • The Social Push• Daily Facebook Page updates• Consider Promoted Posts• “Leader Board” updates• Daily Tweets• Blog Post(s) - keep it simple• Facebook Ads
  • MonitorThe verb, not the noun. But you knew that.
  • What Metrics to Watch • Email open rates • Facebook Page traffic • Facebook tab/promotion traffic • Promotion entrants per day • Sharing statistics per day and per entrant
  • Select a winner
  • Various Methods• Make it completely random• Reward those who hook you up!• Consider offering multiple prizes
  • Done!rinse & repeat
  • A cool case study
  • Puzzle + Advent Calendar• 10 Giveaway Items (1 per day)• Two Participating Companies• Results - Day 1: 3,758 new fans - Day 2: 14,225 new fans
  • What will this cost me? • Design Cost: $500+ • Development Cost: $1,000+ • Giveaway Item(s): $50-1,000+ • Time • Or...use a vendor you trust for ~$500-600
  • Questions?