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                    <span style="font-size:14px;">Advertising Workshop</span><br/>
                    From: <a href="http://www.slideshare.net/groovegenerator/">groovegenerator</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_399828"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/groovegenerator/advertising-workshop?type=powerpoint" title="Advertising Workshop">Advertising Workshop</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=advertising-workshop-1210584912290788-8&stripped_title=advertising-workshop" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=advertising-workshop-1210584912290788-8&stripped_title=advertising-workshop" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/groovegenerator/advertising-workshop?type=powerpoint" title="View Advertising Workshop on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/cillit">cillit</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/bang">bang</a>)</div></div><br /><br />
                    Hopwood Hall students Cillit Bang Advertising Workshop<br /><br />
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Advertising Workshop

From groovegenerator, 5 months ago

Hopwood Hall students Cillit Bang Advertising Workshop

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Slide 1:Advertising Workshop David Bird

Slide 2:

Slide 3: Schedule • Video – Streamed from the web site • The Case of Cillit Bang – Cillit Bang Mashups – Barry Scott and the bad publicity – A global brand • Some student “rushes”

Slide 4: Cillit Bang Video • Watch these videos – http://www.cillitbang.co.uk/in_action.shtml – http://uk.youtube.com/watch?v=1gKjjEctWuo

Slide 5: The Case of Cillit Bang • How bad can it get? – http://www.cillitbangremix.com/ • Losing the link between reality and fantasy – http://www.plasticbag.org/archives/2005/09/on_cillit_ban – http://www.plasticbag.org/archives/2005/10/an_apology_ • Good critique – http://news.bbc.co.uk/1/hi/magazine/4326446.stm

Slide 6: The Global Brand • Hungary – http://www.cill

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