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[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions

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Effectively planning ahead is crucial to your company’s marketing success. Blogging is a great way to consistently earn visits and business, so developing a strategy for your blogs can only improve …

Effectively planning ahead is crucial to your company’s marketing success. Blogging is a great way to consistently earn visits and business, so developing a strategy for your blogs can only improve their performance. Learn how to get leads to your site and convert them into customers by writing efficient and effective blogs.

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  • http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/mezdeathhead/By Mez Love
  • Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/By nicholasjonhttp://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  • http://www.flickr.com/photos/profete/4940673783/sizes/l/By B.RomainSource: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Transcript

  • 1. 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions December 2012December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 2. Your Host and Panelist Ethan Giffin Mack McGee CEO VP Sales & Marketing Groove Commerce Groove Commerce Panelist HostDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 3. About Groove Commerce Our goal is to bridge the gap between marketing and technology and deliver a user- friendly, high converting product to each one of our clients. www.groovecommerce.com Services include: 800.564.9826 • Website Design @GrooveCommerce • Magento Development & Integration • Inbound Marketing Services  Social Media Marketing  Pay Per Click Management  Search Engine Optimization • Email Marketing • Site Analysis • Conversion ConsultingDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 4. Poll #1December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 5. Today’s Agenda • Inbound Marketing and Blogs • Why are Blogs Important to You? • How Consumers Research and Shop Online • 9 Content Ideas for Great Blogs in 2013 • As Always… Plenty of Q&A!December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 6. Why Are We Doing This Webinar?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 7. I was Beyond Frustrated…. Over 700 Hours Per Year Producing Content… And Traffic Was Flat!December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 8. Yet Six Months Later We’re Climbing Stairs…December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 9. Poll #2December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 10. Blogging and Inbound Marketing?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 11. Traditional Marketing = Where businesses push their outbound messages at customers via tv, telemarketing, radio and trade showsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 12. Inbound Marketing =Where businesses pullrelevant prospects toward themthrough search engines andsocial media and then nurturethem via email.December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 13. Some Elements of Inbound Pay Per Search Click Social Engine Media Optimization Public Conversion Relations Optimization Blogging & Inbound Email Content Nurturing Strategy MarketingDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 14. 78%of Internet users conduct product research online.
  • 15. of US consumers spend1/3 three or more hours online every day and growing. SOURCE: THE MEDIA AUDIT, OCTOBER 2010
  • 16. Companies that blog get55% morewebsite visitors. SOURCE: HUBSPOT, 2010
  • 17. What is a Blog?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 18. Content on a Page. That’s It!December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 19. Why Are Blogs Important? • They Build Trust with your Customers • It Can Jumpstart a Conversation • You Get to Exercise Your Creativity • Lots of Organic Search Traffic • Opportunity to Become Industry Thought Leader • You’re Probably Doing Cool Stuff that the World Needs to Know About!!December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 20. Blogging – Frequency WinsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 21. Blogging Frequency & Sales Companies That Blog Close More Deals! Weekly – 53% More Likely Twice Weekly – 63% More Likely I’ll Take Those Odds…December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 22. How Does Google Work? AKA How Find Things to Blog AboutDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 23. Poll #3December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 24. Anatomy of the SERPSearch Query= KeywordPaid Ads Paid Ads (PPC) (PPC)Organic Results (SEO) December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 25. Why Are Blogs Important • Google Autocomplete • Changed the Game • Suggestions Based On Real Searches • Suggestions Can Vary By Region & Language • Different Results if Logged In • Previously Searched Suggestions Need More Insight? Read SearchEngineLand’s: How Google Instant’s Autocomplete Suggestions Work http://groov.co/SiazxCDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 26. The Search That Set Off a Storm…December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 27. Don’t We Have Content About This?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 28. Yup! Look at our Blog…December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 29. Do We Rank on Pages 1-3?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 30. Nope! With A Few of Tweaks… • Old title: Developer’s Toolbox: Need to Speed Up Your High-Traffic Magento Site? Start Your Nginx! • New Title: Developer’s Toolbox: Nginx vs. Apache for Magento Sites • 2-4 Uses of “Nginx vs. Apache” • 2-4 Uses of “Magento” • A Handful of Google +1’s and FB Likes • Probably Page 1 ResultDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 31. Don’t Believe Me?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 32. December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 33. December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 34. eCommerce Web Design TrendsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 35. #1 Ranking…December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 36. #2 RankingDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 37. The Result?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 38. So Far This Year…December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 39. So What Keywords Describe You _____?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 40. 9 Content Ideas for Great Blogs in 2013December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 41. Project Cost and Price• What Questions are Prospects and Clients Asking You?• How long do typical ___ projects take?• What do typical ___ projects cost?• What do ___ take to create?December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 42. 99 Problems But But a Blog…• What are the Typical Problems with your Industry or Products?• Top Samsung TV problems• Top 5 Magento Problems• 6 Most Common Wordpress ProblemsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 43. Versus and Compare• Prospects are Always Looking for Education• Best Buy vs. HH Gregg• Coke vs. Pepsi• Wordpress vs. Drupal• Magento vs. ___December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 44. Top 5 Lists and More Lists• Top 5 Dishwashers under $500• 8 Reasons to ___• 65 Ideas for ___• 5 Tips with ___• 10 Tools You Must Have to ___December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 45. Create an Interview Series• Reach out to Industry Leaders You Respect• 4-6 Questions in Word Format• You Link to Them (*SEO Hint - Everyone Loves a Link)• They Link Back to You…• Social Promotion!December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 46. Humans Love Secrets• The Secret Guide to ___• Cracking the ___ Secret…• 6 eCommerce Secrets You Never KnewDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 47. Industry Events & News• Show Your Thought Leadership• Provide Industry Commentary• Conference Previews or Recaps• Must be Agile and Fast to MarketDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 48. Show Your Experience• Let Prospects Know Your Project and Industry Experience• Create “How To’s”• Not too Technical or Detailed• How to Integrate Wordpress and MagentoDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 49. The Best of the Year / Top…• Create Industry Lists• Become Your Industry’s Judge• The Best of 2012 / The Top for 2012• Top eCommerce Websites of 2012December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 50. Poll #4December 2012 Webinar | How to Increase Blog Traffic & Conversions
  • 51. Now for Q & A Time! Questions? Contact Us info@groovecommerce.com | 800.564.9826 @GrooveCommerceDecember 2012 Webinar | How to Increase Blog Traffic & Conversions