[Webinar March 2012] Making the Move: Prepping for a Magento Enterprise Transition
 

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  • What can you account for up front, but maybe isnt a phase one priority
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[Webinar March 2012] Making the Move: Prepping for a Magento Enterprise Transition Presentation Transcript

  • 1. Groove Webinar Series March 2012
  • 2. Ethan Giffin Mack McGee CEO VP Sales & Marketing Groove Commerce Groove CommerceMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 2
  • 3. Our goal is to bridge the gap betweenmarketing and technology and deliver auser-friendly, high converting product toeach one of our clients. 2400 Boston Street,Services include: Suite 320, • eCommerce Website Design Baltimore, Maryland 21224 • Magento Development & Integration www.groovecommerce.com • eCommerce Site Analysis • Conversion Rate Consulting • Search Engine Optimization (SEO) • Social Media Marketing • Pay Per Click (PPC) Management March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 3
  • 4. How Can I Be Successful?March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 4
  • 5. 1. Ask Why Am I Making the Move?2. Assess Your Business3. Define Your Project4. Have Realistic Expectations5. Choose the Proper PartnerMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 5
  • 6. Why Make the Move?March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 6
  • 7. • Current Site Performance Lacking o Slow Load Times o Poor SEO Traffic or Conversion Rate o Unsatisfactory User Experience• Need to Update Business Processes o Better Way to Manage Orders o “Clunky” or Outdated Backend o Cut Costs with Efficiency• Hampering Future Growth o Lacks Features You Need/Want o Poor Scalability/Flexibility o Missing 3rd Party Integrations March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 7
  • 8. eCommerce Opportunities Calculator 1. Increase CR Input Your Site Data Below: 2. Increase AOVAverage Monthly Visitors: 24,000 <--Enter DataAverage Monthly Sales: $80,000 <--Enter DataAverage Orders Per Month: 300 <--Enter DataAverage Markup/Gross Profit: 30% <--Enter Data Your Current Site Metrics 3. Increase TrafficYour Average Order Size: $267 4. Do it Yourself!Your Conversion Rate: 1.25%Your Gross Profit Per Order $80 Increase Your Conversion RateVisits24,000 Conversion Rate 1.25% Orders 300 Avg Order $267 Sales Revenue $80,000 Sales Increase N/A Gross Profit N/A http://groov.co/GHsOVS24,000 1.45% 348 $267 $92,800 $12,800 $3,84024,000 1.65% 396 $267 $105,600 $25,600 $7,68024,000 1.85% 444 $267 $118,400 $38,400 $11,52024,000 2.05% 492 $267 $131,200 $51,200 $15,36024,000 2.25% 540 $267 $144,000 $64,000 $19,200 Increase Your TrafficVisits Conversion Rate Orders Avg Order Sales Revenue Sales Increase Gross Profit24,000 1.25% 300 $267 $80,000 N/A N/A25,200 1.25% 315 $267 $84,000 $4,000 $1,20026,400 1.25% 330 $267 $88,000 $8,000 $2,40030,000 1.25% 375 $267 $100,000 $20,000 $6,00031,200 1.25% 390 $267 $104,000 $24,000 $7,20036,000 1.25% 450 $267 $120,000 $40,000 $12,000 Increase Your Average Order SizeVisits Conversion Rate Orders Avg Order Sales Revenue Sales Increase Gross Profit24,000 1.25% 300 $267 $80,000 N/A N/A24,000 1.25% 300 $280 $84,000 $4,000 $1,20024,000 1.25% 300 $293 $88,000 $8,000 $2,40024,000 1.25% 300 $307 $92,000 $12,000 $3,60024,000 1.25% 300 $320 $96,000 $16,000 $4,80024,000 1.25% 300 $333 $100,000 $20,000 $6,000 ©2009 Groove Commerce March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 8
  • 9. Assess Your BusinessMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 9
  • 10. • Current Site Features (Front Office)• Order Processing (Back Office)• SEO Analysis• Navigation/Sitemap Review• Competitor Review• Catalog & Customer Data March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 10
  • 11. • What Features/Customizations Do You Have?• What is in Your Workflow? o Order Management o Fraud Protection o Shipping or Sales Tax Data o Other 3rd Party Integrations?• Should You Change More than One Thing? March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 11
  • 12. • Review Current Keyword List• Perform Baseline Rank Check• Link Analysis• Top Rev Generating Keywords• Top Rev Generating Landing Pages• Setup Google Webmaster Central March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 12
  • 13. March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 13
  • 14. • Are You a Left Nav or Top Nav?• Document Current Sitemap o Categories o Sub-Categories o Content Pages / Buyers Guides / Etc o Blog Pages o Anything Else?• Be Careful What You Change… March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 14
  • 15. • Define Top 3 Competitors• Determine Technology (Builtwith)• Site Feature Matrix• SEO Rank Check on Your Keywords• Link Analysis• Paid Search Review March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 15
  • 16. • Define What Must be Brought Over? o Catalog Data o Order History o Customer Accounts o Product Reviews o Promotions/Coupons• Determine What’s Missing o Custom Product Descriptions o Product Attributes• Assess Internal Resources o Is there an Excel Whiz in the House?? March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 16
  • 17. Products for Top Selling Promotion Products •Low Traffic •High Traffic •High Conversion •High Conversion Conversion Products to Products Need Remove Optimization •Low Traffic •High Traffic •Low Conversion •Low Conversion TrafficMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 17
  • 18. Define Your ProjectMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 18
  • 19. • Document Your List of Features• List “Must Have” vs. “Nice to Have”• 3rd Party Integrations• What is Available Out of the Box?• What Requires an Extension?• What Requires Customization?• Document your SEO Transition Plan• Define Internal Roles & Responsibilities March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 19
  • 20. Phase Phase Phase One Two ThreeMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 20
  • 21. • Not All Extensions are Created Equal• EE vs CE Compatibility• You Get What You Pay For…• Magento is a Complex Platform• You Can’t Just Hack Things In• Customizations Take Longer to Complete March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 21
  • 22. 301 Proper URL Redirects Tagging OptimizationNavigational Internal Keyword Hierarchy Linking AnalysisMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 22
  • 23. • Who is Your Internal Champion/Contact• Design Review• Development/QA Review• Data Import• Who Has Final Signoff? March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 23
  • 24. Be RealisticMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 24
  • 25. • Set Important Milestones• Begin the Process with Time to Spare Time vs. Quality Quality Time March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 25
  • 26. • What is Your Budget?• Where Can You Leverage Internal Resources? Investment vs. Quality Quality Investment March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 26
  • 27. Project GOLD! Cheap Fast GoodMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 27
  • 28. Select the Right PartnerMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 28
  • 29. • Keep the Proposal Process Consistent!• Fixed Price vs Time & Materials• Domestic vs Off-Shore• Be Open to Discussions/Conversions/Recommendation s During the Process• Analyze Magento Experience & Expertise• Ask Lots of Questions• Be Open with Budget• Always Pick Groove! (hint, hint…) March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 29
  • 30. Please join us on April 18th for our next webinar: Name of Webinar www.groovecommerce.com/webinarMarch 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 30
  • 31. March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 31