[IRWD February 2011] It Seemed Like a Good Idea at the Time...

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[IRWD February 2011] It Seemed Like a Good Idea at the Time...

  1. 1. Ethan Giffin, CEO Groove CommerceIRWD February 2011
  2. 2. Our goal is to bridge the gap between marketingand technology and deliver a user-friendly, highconverting product to each one of our clients. 2400 Boston Street,Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Development & Integration www.groovecommerce.com @groovecommerce • Pay Per Click (PPC) Management 800.564.9826 • Search Engine Optimization (SEO) • Social Media • Conversion Consulting Month YYYY Presentation Title | Event Name 2
  3. 3. Web Sites, Like FashionAre Trendy… (but not all trends are good ideas)Month YYYY Presentation Title | Event Name 3
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  6. 6. So How Do We EvolveFrom These Lessons?Bad Ideas Failures Mistakes Month YYYY Presentation Title | Event Name 6
  7. 7. Month YYYY Presentation Title | Event Name 7
  8. 8. Lesson #1Never Put a Cynical OldMan on a Landing Page…Month YYYY Presentation Title | Event Name 8
  9. 9. Month YYYY Presentation Title | Event Name 9
  10. 10. Lesson #2Be Careful When Moving250k URLs in One Day…Month YYYY Presentation Title | Event Name 10
  11. 11. Month YYYY Presentation Title | Event Name 11
  12. 12. Lesson #3Let Your Tests Run theDistance…Month YYYY Presentation Title | Event Name 12
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  14. 14. Lesson #4Sometimes You Win ByLosing…Month YYYY Presentation Title | Event Name 14
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  16. 16. Lesson #5All Checkouts are NotCreated Equal…Month YYYY Presentation Title | Event Name 16
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  19. 19. Lesson #6Don’t Be Afraid to Fail…Month YYYY Presentation Title | Event Name 19
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  23. 23. With over a decade of industry experience in eCommerce, Ethan E. GiffinSEO and the dynamic technologies that drive them Ethan CEO & FounderGiffin founded Groove Commerce to be a boutique web ethan@groovecommerce.comagency that provides enterprise class service for online Twitter: @Opieretailers.This blend of industry and agency experience has made Ethana sought after speaker and panelist at top events including:Internet Retailer, eTail, Search Engine Strategies (SES), SMX,American Marketing Association PubCon and Ad:Tech.Currently, as CEO Ethan is leading the charge to make GrooveCommerce the Mid-Atlantic’s premier Magento partner. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23
  24. 24. Month YYYY Presentation Title | Event Name 24

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