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[Pubcon 2011] Supercharge Your eCommerce Site Search

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  • 1. Ethan Giffin, CEO Groove Commerce Pubcon 2011
  • 2. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 2
  • 3. Our goal is to bridge the gap between marketingand technology and deliver a user-friendly, highconverting product to each one of our clients. Baltimore & Brooklyn OfficesServices include: www.groovecommerce.com • eCommerce Website Design 800.564.9826 • Magento Development & Integration @GrooveCommerce • Social Media Marketing • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting Pubcon 2011 Supercharge Your Site Search | Groove Commerce 3
  • 4. These Visitors Want to Engage! Conversion Rate 300-500% Higher Average Order Value (AOV) 25-50% Higher 60% of Retailers Say 2nd Easiest to Grow Sales* Yet Most Retailers Never Look Under the Hood Recent Client - 6 of Top 10 Terms „$0‟ Revenue So What are the Options…Pubcon 2011 Supercharge Your Site Search | Groove Commerce 4
  • 5. Out of the Box / Free Text Solr Nextopia SearchSpring SLI Celebros Custom BuiltPubcon 2011 Supercharge Your Site Search | Groove Commerce 5
  • 6. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 6
  • 7. 100,000 Monthly Visitors 2,500 Orders / 2.5% CR Typical Average Order Value - $80 11% of Visitors Used Search Of Those that Searched? 6.5% CR  $100 AOV  29% of Sales That‟s‟s 715 Orders Just from Site Search!Pubcon 2011 Supercharge Your Site Search | Groove Commerce 7
  • 8. Much Easier to Go From 6.5% to 10% Than 2.5% to 3.5%... 6.5% - $71,500 Sales 8.5% - $93,500 Sales (+ $22,000) 10% - $110,000 Sales (+ $38,500) 43% of Visitors Type „Category Name‟ into Box* Only 4 Out of Top 10 Terms Produced Sales! 1 of the 4 Was “Enter Your Search Here…”Pubcon 2011 Supercharge Your Site Search | Groove Commerce 8
  • 9. 1. Need to Reiterate Search Phrase 1 2. Better Product 3 Merchandising 3. Create Filtered Navigation 2 Products vs. Category vs. Brand vs. Content…Pubcon 2011 Supercharge Your Site Search | Groove Commerce 9
  • 10. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 10
  • 11. Analytics Ongoing Choose Your Review Path Configuration DesignPubcon 2011 Supercharge Your Site Search | Groove Commerce 11
  • 12. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 12
  • 13. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 13
  • 14. Make Sure Google Analytics Tracks Search Top 100 Searches Top 100 Searches with No Revenue Top 100 Searches with No Results Similar Product Called Something Else? Missing Important Words from Descriptions? Do You Not Currently Sell this Product? Last Years or Discontinued Models?Pubcon 2011 Supercharge Your Site Search | Groove Commerce 14
  • 15. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 15
  • 16. Out of the Box 3rd Party Hosted Subdomain vs API Universal Search • Commerce x Content x Community Filtered Search Spelling & Synonyms Autocomplete ReportingPubcon 2011 Supercharge Your Site Search | Groove Commerce 16
  • 17. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 17
  • 18. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 18
  • 19. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 19
  • 20. The Data Feed Attributes Your Search Box Did you Mean? / Spelling Synonyms • Unidirectional > vs. Bi-directional = Direct Hits & Boosting No Results PagePubcon 2011 Supercharge Your Site Search | Groove Commerce 20
  • 21. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 21
  • 22. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 22
  • 23. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 23
  • 24. 1. Popular Search Terms / Cloud 2. Perform Another 1 Search or Call for Assistance 2 3. Show 3-9 Best Sellers / Buyers Guides 3 Help the Visitor Get Back on Track!Pubcon 2011 Supercharge Your Site Search | Groove Commerce 24
  • 25. Hosted Subdomain / Analytics Filtered Navigation / Spider Traps Canonical / Duplicate Issues Proper Robots.txt Great PPC Landing Pages!Pubcon 2011 Supercharge Your Site Search | Groove Commerce 25
  • 26. Analytics Ongoing Choose Your Review Path Configuration DesignPubcon 2011 Supercharge Your Site Search | Groove Commerce 26
  • 27. With over a decade of industry experience in eCommerce, Ethan E. GiffinSEO and the dynamic technologies that drive them Ethan CEO & FounderGiffin founded Groove Commerce to be a boutique web ethan@groovecommerce.comagency that provides enterprise class service for online Twitter: @Opieretailers.This blend of industry and agency experience has made Ethana sought after speaker and panelist at top events including:Internet Retailer, Magento Imagine, eTail, Search EngineStrategies (SES), SMX, American Marketing Association,PubCon and Ad:Tech.Currently, as CEO Ethan is leading the charge as an AwardWinning Magento partner. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 27
  • 28. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 28