Ethan Giffin | CEO, Groove Commerce
•   Make sure you are targeting the right words•   The manufacturer isnt always right…•   Need more content than product l...
•   Good design is key…•   Important for both SEO and conversion•   Create a dynamic method for page titles/meta tags•   F...
H4H1
• Don’t bury your directories    – http://www.favorfavor.com/page/FF/CTGY/BabyItems• Have great URL conventions    – http:...
• Create & register dynamic XML sitemaps• Link building strategies  –   Directory submissions  –   External blogs  –   Min...
Please feel free to email or grab me anytime   during the conference with questions!   Ethan Giffin | CEO, Groove Commerce...
[SMX West 2009] SEO for Your eCommerce Site
[SMX West 2009] SEO for Your eCommerce Site
[SMX West 2009] SEO for Your eCommerce Site
[SMX West 2009] SEO for Your eCommerce Site
[SMX West 2009] SEO for Your eCommerce Site
Upcoming SlideShare
Loading in …5
×

[SMX West 2009] SEO for Your eCommerce Site

558 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
558
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

[SMX West 2009] SEO for Your eCommerce Site

  1. 1. Ethan Giffin | CEO, Groove Commerce
  2. 2. • Make sure you are targeting the right words• The manufacturer isnt always right…• Need more content than product links• Goal should be 1 page a day for most eTailers – Internal Blogs – How To’s – Buyers Guides• Mine your site search• WRITE UNIQUE PRODUCT DESCRIPTIONS!!!
  3. 3. • Good design is key…• Important for both SEO and conversion• Create a dynamic method for page titles/meta tags• Follow Web standards – Headline text in <h> tags aka your product and category names – Paragraphs in <p> tags – Bold and Italics <strong> and <em> – Lists in <ol> and <ul> tags• Every page is not one size fits all• Float that layout - Put your content before the nav• Be wary of Viewstate and other tech blunders
  4. 4. H4H1
  5. 5. • Don’t bury your directories – http://www.favorfavor.com/page/FF/CTGY/BabyItems• Have great URL conventions – http://www.favorfavor.com/c-1-Baby-Items.aspx• Descriptive internal links• Beware of Spider Traps• Filtered navigation• Follow or NoFollow… That is the question• No session ID’s – http://www.yourstore.com/products/pid=123&sid=123123@2 34234234
  6. 6. • Create & register dynamic XML sitemaps• Link building strategies – Directory submissions – External blogs – Mini sites – Social media (Facebook/Twitter/and more) – Online PR• Discontinued products – 404/301/etc?• Be sure to use your robots.txt – Cart Pages – Search Results Pages
  7. 7. Please feel free to email or grab me anytime during the conference with questions! Ethan Giffin | CEO, Groove Commerce ethan@groovecommerce.com

×