Ethan Giffin, CEO Groove Commerce   August 2012
Ethan Giffin                                                  Mack McGee                             CEO                  ...
Our goal is to bridge the gap betweenmarketing and technology and deliver auser-friendly, high converting product toeach o...
•     Tis the Season for Revenue •     4 ½ Months to Go… •     13 Tips to Engage Holiday Shoppers •     Going Super Tactic...
Poll #1August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   5
Tip #1                  Plan, Plan Plan…August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving You...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   7
•  Rare by Small to Medium eTailers• Break Down by Month• What to Schedule?  o Site/Homepage Updates  o Banner Swaps  o Em...
Tip #2                        Grow Your ListAugust 2012   Webinar | Christmas in August: A Step by Step Guide to Improving...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   10
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   11
Poll #2August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   12
Tip #3                           Increase Your                           Likes & WantsAugust 2012   Webinar | Christmas in...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   14
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   15
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   16
Tip #4                                      Gift GuidesAugust 2012   Webinar | Christmas in August: A Step by Step Guide t...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   18
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   19
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   20
Tip #5                            Got Pinterest?August 2012   Webinar | Christmas in August: A Step by Step Guide to Impro...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   22
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   23
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   24
Tip #6       Winterize Your ThemeAugust 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holid...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   26
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   27
Tip #7                       Clear TimelinesAugust 2012   Webinar | Christmas in August: A Step by Step Guide to Improving...
•        Clearly Show Shipping Deadlines•        Offer Flat Rate Shipping•        Clear Explanation on Returns•        Inc...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   30
Tip #8                                         Site SpeedAugust 2012   Webinar | Christmas in August: A Step by Step Guide...
1. Check Your Site                                                                                                        ...
•        Monitor Your Site           - - New Relic           - - Don’t just ping…•        Review Transaction Levels•      ...
Tip #9              eMail Early & OftenAugust 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   35
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   36
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   37
Tip #10                         Don’t Forget to                          MerchandiseAugust 2012   Webinar | Christmas in A...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   39
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   40
Tip #11                          Pretty Paper                         Pretty RibbonsAugust 2012   Webinar | Christmas in A...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   42
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   43
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   44
Tip #12                        Don’t Let Them                         Walk AwayAugust 2012   Webinar | Christmas in August...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   46
•   Product Page                                                                    •     Ad Network     August 2012   Web...
Tip #13                                   Follow Up…August 2012   Webinar | Christmas in August: A Step by Step Guide to I...
1. Send Review                                                                                                         Ema...
•        Set a Holiday Schedule•        Take Away 3 or 4 Items•        Execute!•        Make More Revenue•        Hire Gro...
Poll #3August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   51
Questions? info@groovecommece.comAugust 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holid...
August 2012   Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits   53
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[Webinar August 2012] Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

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[Webinar August 2012] Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

  1. 1. Ethan Giffin, CEO Groove Commerce August 2012
  2. 2. Ethan Giffin Mack McGee CEO VP Sales & Marketing Groove Commerce Groove Commerce Panelist HostAugust 2012 Webinar | Magento SEO Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 2
  3. 3. Our goal is to bridge the gap betweenmarketing and technology and deliver auser-friendly, high converting product toeach one of our clients. 2400 Boston Street,Services include: Suite 320, • eCommerce Website Design Baltimore, Maryland 21224 • Magento Development & Integration www.groovecommerce.com • Inbound Marketing Services 800.564.9826 @GrooveCommerce • Social Media Marketing • Pay Per Click Management • Search Engine Optimization • eMail Marketing • eCommerce Site Analysis • Conversion Consulting August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 3
  4. 4. • Tis the Season for Revenue • 4 ½ Months to Go… • 13 Tips to Engage Holiday Shoppers • Going Super Tactical • Super Straight Forward • Plenty of Question & Answer Time!August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 4
  5. 5. Poll #1August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 5
  6. 6. Tip #1 Plan, Plan Plan…August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 6
  7. 7. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 7
  8. 8. • Rare by Small to Medium eTailers• Break Down by Month• What to Schedule? o Site/Homepage Updates o Banner Swaps o Email o Facebook o Twitter o Product Updates August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 8
  9. 9. Tip #2 Grow Your ListAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 9
  10. 10. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 10
  11. 11. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 11
  12. 12. Poll #2August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 12
  13. 13. Tip #3 Increase Your Likes & WantsAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 13
  14. 14. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 14
  15. 15. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 15
  16. 16. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 16
  17. 17. Tip #4 Gift GuidesAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 17
  18. 18. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 18
  19. 19. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 19
  20. 20. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 20
  21. 21. Tip #5 Got Pinterest?August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 21
  22. 22. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 22
  23. 23. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 23
  24. 24. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 24
  25. 25. Tip #6 Winterize Your ThemeAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 25
  26. 26. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 26
  27. 27. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 27
  28. 28. Tip #7 Clear TimelinesAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 28
  29. 29. • Clearly Show Shipping Deadlines• Offer Flat Rate Shipping• Clear Explanation on Returns• Increase Returns Timeframe• Add Additional Hours for Customer Service - Phone - Live Chat August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 29
  30. 30. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 30
  31. 31. Tip #8 Site SpeedAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 31
  32. 32. 1. Check Your Site with Pingdom & YSlow 2. Directly Affects Conversion Rate 3. Lowers Adwords Quality Score 4. Limits Ability to Diagnose Errors 5. Panda…August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 32
  33. 33. • Monitor Your Site - - New Relic - - Don’t just ping…• Review Transaction Levels• Look for 404’s - Webmaster Tools• Decrease Load Time - Fooman Speedster• Add Additional Servers August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 33
  34. 34. Tip #9 eMail Early & OftenAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 34
  35. 35. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 35
  36. 36. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 36
  37. 37. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 37
  38. 38. Tip #10 Don’t Forget to MerchandiseAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 38
  39. 39. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 39
  40. 40. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 40
  41. 41. Tip #11 Pretty Paper Pretty RibbonsAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 41
  42. 42. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 42
  43. 43. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 43
  44. 44. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 44
  45. 45. Tip #12 Don’t Let Them Walk AwayAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 45
  46. 46. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 46
  47. 47. • Product Page • Ad Network August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 47
  48. 48. Tip #13 Follow Up…August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 48
  49. 49. 1. Send Review Emails 2. Awesome User Generated Content! 3. Panda Killer… 4. Don’t Use Power Reviews Express 5. Visitors expect between 3-7 reviews per product 6. Cross Sell ItemsAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 49
  50. 50. • Set a Holiday Schedule• Take Away 3 or 4 Items• Execute!• Make More Revenue• Hire Groove with Said Revenue• Just Kidding… August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 50
  51. 51. Poll #3August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 51
  52. 52. Questions? info@groovecommece.comAugust 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 52
  53. 53. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 53

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