Your SlideShare is downloading. ×
0
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing Revenue

427

Published on

Averaging 60-70% cart abandonment rates, it’s no wonder online businesses are concerned with their checkout process. At a high level, building a successful checkout comes down to a clear and easy user …

Averaging 60-70% cart abandonment rates, it’s no wonder online businesses are concerned with their checkout process. At a high level, building a successful checkout comes down to a clear and easy user experience, as well as maximizing buyer confidence. But most online retailers are not effectively addressing either issue. View this partnership webinar with Groove Commerce and buySAFE to explore the top strategies to increase customer satisfaction, boost average order values and generate more revenue.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
427
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Evolving eCommerce:CHECKOUT PROCESS OPTIMIZATION: The Magento eCommerce Forum 11 STEPS TO INCREASING REVENUE NOVEMBER 2012
  • 2. Ethan Giffin Shane Lundy Mack McGee CEO VP, Sales & Business VP Sales & Marketing Groove Commerce Development Groove Commerce Speaker buySAFE Host SpeakerNovember 2012 Webinar | Magento SEO Checkout Process Optimization: 11 Steps to Increasing Revenue 2
  • 3. Our goal is to bridge the gap betweenmarketing and technology and deliver auser-friendly, high converting product toeach one of our clients. www.groovecommerce.comServices include: 800.564.9826 •  Website Design @GrooveCommerce •  Magento Development & Integration •  Inbound Marketing Services •  Social Media Marketing •  Pay Per Click Management •  Search Engine Optimization •  Email Marketing •  Site Analysis •  Conversion Consulting November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 3
  • 4. buySAFE enables online merchants toprovide a third-party GuaranteedShopping program which increasesconfidence and buyer satisfaction.Merchants use buySAFE Guaranteed to www.buysafe.comincrease: 888.926.6333 •  Website Conversion •  Order Value •  Repeat Buyers •  Website Sales (20x ROI GUARANTEED) November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 4
  • 5. •  Why Your Checkout Process Matters•  11 Checkout Optimization Steps•  Importance of Customer Assurance•  BONUS Step•  Q&A November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 5
  • 6. POLL #1 Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 6
  • 7. The average checkout consists of 5.08 steps… 24% require account registration50% asks for the same information twice November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 7
  • 8. POLL #2 Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 8
  • 9. STEP #1 ENSURE PAGES LOAD QUICKLY Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 9
  • 10. Walmart.com:Converted shoppersreceived pages thatloaded 2X faster thannon-converted shoppers… http://groov.co/UHmDDqNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 10
  • 11. 1.  Turn on compression2.  Remove unneeded code & files3.  CDN hosting4.  Use Google jQuery scripts5.  Full-page caching6.  Track server errors & performance (New Relic) November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 11
  • 12. STEP #2 OFFER GUEST CHECKOUT WITHOUT REGISTRATION Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 12
  • 13. •  8 of the 10 top US eTailers offer it•  25.6% of online consumers would abandon a purchase if forced to register [econsultancy]•  Average cart abandonment is 65%•  Why risk it? November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 13
  • 14. STEP #3 KEEP FORMS SHORT Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 14
  • 15. •  Don’t Ask if You Don’t Need•  Don’t Ask for Answers You Already Have•  Pre-Populate Fields if You Can•  Maintain Form Data if Errors Happen•  Especially Important for mCommerce November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 15
  • 16. STEP #4PROVIDE CLEAR PROGRESS INDICATORS Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 16
  • 17. Examples include:•  25% done•  Step 1 of 3•  Billing à Shipping à Payment à Summary November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 17
  • 18. November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 18
  • 19. STEP #5 PROVIDE SHIPPING COSTS EARLY AND OFTEN Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 19
  • 20. •  Show the final price before checkout•  Confirm availability•  Removes customer concerns•  Set expectations•  Reassurances if anything goes wrongNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 20
  • 21. STEP #6 PROVIDE CLEAR CALLS TO ACTION Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 21
  • 22. •  Differentiate checkout/continue shopping button colors•  Make next step button obvious >>•  Customers should be clear on how to proceed to the next step in the checkout•  Enable backtracking without losing form data•  Test color & font optionsNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 22
  • 23. STEP #7 MINIMIZE OTHER NAVIGATION Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 23
  • 24. •  Remove anything not needed•  No distractions•  Use jQuery popups for assurances November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 24
  • 25. STEP #8 PROVIDE A GUARANTEED SHOPPING EXPERIENCE Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 25
  • 26. •  Provide reassurances of personal information security•  Merchant is reliable and underwritten by 3rd party•  Customer is getting the best priceNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 26
  • 27. The structure of the Internet creates adisconnected purchase experience andshopper concerns: of consumers say that shopping online is RISKIER than 73% shopping offline. - Visa/CyberSource of consumers will bounce from 98% the site and make the purchase elsewhere.November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 27
  • 28. •  High hassle factor with problem resolution•  Heavy reliance on merchant performance•  Plethora of choice equals price uncertainty•  More perceived risks to personal information security & privacyNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 28
  • 29. 1.  Will my personal information (identity) be kept safe & secure? “64% of identity theft originates “83% of online users worry about online” their identity being stolen from an - US Federal Trade Commission online purchase”- VeriSign2.  Will the product be authentic, arrive on time and if there is a problem, will the merchant provide great customer service? “92% of shoppers have concerns when “61% of all complaints are for shopping on new and unknown merchant non-performance” websites“ - McAfee Security - National Consumers League3.  Am I getting the best price? “45% of shoppers view price as most important”- BizRate ResearchNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 29
  • 30. November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 30
  • 31. Information Merchant Security Reliability PricePreventionResolution November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 31
  • 32. STEP #9 PROVIDE HELP OPTIONS Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 32
  • 33. •  Make phone easy to Find•  Extend customer service for peak holiday times•  Don’t make users leave cart to live chat•  Proactive chat with your best customers•  Cart-based rules for chat (Velaro) November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 33
  • 34. STEP #10 MULTIPLE PAYMENT OPTIONS Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 34
  • 35. •  Different payment methods help appeal to as many potential customers as possible•  Leads to increased sales & revenueNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 35
  • 36. STEP #11 PROVIDE A FINAL SUMMARY Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 36
  • 37. •  Provide a full summary before final submission so customers can ensure they entered everything properly•  Include order number•  Contact information•  Social iconsNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 37
  • 38. POLL #3 Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 38
  • 39. BONUS: STEP #12 CONSISTENTLY REVIEW DATA Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 39
  • 40. •  Review funnel tracking data•  Refine & test top exit areas•  2 types of testing & analytics • Single page • Site-wideNovember 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 40
  • 41. POLL #4 Why Magento?November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 41
  • 42. www.groovecommerce.com/webinar Questions? Contact Us info@groovecommerce.com | (888) 924-1951November 2012 Webinar | Checkout Process Optimization: 11 Steps to Increasing Revenue 42

×