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5 Ways to Super Charge your Magento Enterprise Site

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  • 1. 5 Ways to Supercharge Your MagentoEnterprise
    Ethan Giffin, CEOGroove Commerce
    February 2011
  • 2. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    2
    About Groove Commerce
    Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.
    Services include:
    eCommerce Website Design
    Magento Development & Integration
    Social Media Marketing
    Pay Per Click (PPC) Management
    Search Engine Optimization (SEO)
    eCommerce Site Analysis
    Conversion Consulting
    2400 Boston Street, Suite 320, Baltimore, Maryland 21224
    www.groovecommerce.com800.564.9826@GrooveCommerce
  • 3. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    3
    Focus On 3 Fundamental Metrics…
  • 4. #1Don’t Forget the Soul!
    February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    4
  • 5. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    5
    Tell Your Story…
    What’s Your History?
    Write Good Content
    Create Buyers Guides
    Have an Opinion
    Show Your Expertise
    How are You Different from the Big Boys?
  • 6. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    6
    Skip the Sample Theme!
  • 7. #2Tune Up your Search
    February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    7
  • 8. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    8
    Search Converts 3-5x Higher!
    AOV 24-50% Higher than Site Average
    Most Retailers Never Look Under the Hood
    Great PPC Landing Pages
    Much Easier to Double Conversion Rate from Search
  • 9. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    9
    6 of Top 10 Terms “$0” Revenue
  • 10. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    10
    Integrate with 3rd Party Providers
    API vs Hosted
    Commerce + Content
    Synonyms
    Result Boosting
    Filters
    Redirects
    Autocomplete
    Analytics
  • 11. #3Fuel Your SEO
    February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    11
  • 12. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    12
    Check Your Product Descriptions
    "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"
  • 13. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    13
    No More Duplicate Content
    Unique Page Titles & Meta Tags
    Define Your URL’s
    Set Your Canonical Tags’s
    Robots.txt
    Google Sitemap (Don’t Forget the Cron)
    Spider Your Site(Xenu or Integrity)
    Look at Site Speed
  • 14. #4Rev Up Your Engines…
    February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    14
  • 15. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    15
    What Can Slow Performance DO?
    Directly Affects Conversion Rate
    Lowers Adwords Quality Score
    Can Sink Your SEO
    Limits Ability to Diagnose Errors
    Check Your Site with Pingdom & YSlow
  • 16. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    16
    Things That Can Help
    Turn on Compression
    Remove Unneeded Code & Files
    CDN Hosting
    Use Google jQuery Scripts
    Full Page Caching
    Track Server Errors & Performance (Watchdog)
    Read, then re-read recent Whitepaper
  • 17. #5Optimize Your Checkout
    February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    17
  • 18. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    18
    Top Line Revenue in Your Funnel
    The only place you can add top line revenue through optimization
    Test elements such as button color and text
    Test OneStepCheckOut versus Accordion
    Setup your Funnel Visualization in GA by using Fooman Analytics Plus
  • 19. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    19
    One Page…
  • 20. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    20
    Or Accordion???
  • 21. #6The Bonus Tip
    February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    21
  • 22. OneStepCheckout
    Aheadworks iPhone Theme
    Aitoc Watchdog
    Mageworx SEO Enterprise
    Fooman Google Analytics Plus
    Whats in Your Toolbox?
    February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    22
    Extensions That We Dig…
  • 23. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    23
    About Ethan Giffin
    With over a decade of industry experience in eCommerce, SEO and the dynamic technologies that drive them Ethan Giffin founded Groove Commerce to be a boutique web agency that provides enterprise class service for online retailers.
    This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech.
    Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner.
    Ethan E. GiffinCEO & Founder
    ethan@groovecommerce.comTwitter: @Opie
  • 24. February 2011
    Supercharge Your Magento Enterprise | Imagine 2011
    24

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