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5 Ways to Super Charge your Magento Enterprise Site
 

5 Ways to Super Charge your Magento Enterprise Site

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    5 Ways to Super Charge your Magento Enterprise Site 5 Ways to Super Charge your Magento Enterprise Site Presentation Transcript

    • 5 Ways to Supercharge Your MagentoEnterprise
      Ethan Giffin, CEOGroove Commerce
      February 2011
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      2
      About Groove Commerce
      Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.
      Services include:
      eCommerce Website Design
      Magento Development & Integration
      Social Media Marketing
      Pay Per Click (PPC) Management
      Search Engine Optimization (SEO)
      eCommerce Site Analysis
      Conversion Consulting
      2400 Boston Street, Suite 320, Baltimore, Maryland 21224
      www.groovecommerce.com800.564.9826@GrooveCommerce
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      3
      Focus On 3 Fundamental Metrics…
    • #1Don’t Forget the Soul!
      February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      4
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      5
      Tell Your Story…
      What’s Your History?
      Write Good Content
      Create Buyers Guides
      Have an Opinion
      Show Your Expertise
      How are You Different from the Big Boys?
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      6
      Skip the Sample Theme!
    • #2Tune Up your Search
      February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      7
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      8
      Search Converts 3-5x Higher!
      AOV 24-50% Higher than Site Average
      Most Retailers Never Look Under the Hood
      Great PPC Landing Pages
      Much Easier to Double Conversion Rate from Search
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      9
      6 of Top 10 Terms “$0” Revenue
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      10
      Integrate with 3rd Party Providers
      API vs Hosted
      Commerce + Content
      Synonyms
      Result Boosting
      Filters
      Redirects
      Autocomplete
      Analytics
    • #3Fuel Your SEO
      February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      11
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      12
      Check Your Product Descriptions
      "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      13
      No More Duplicate Content
      Unique Page Titles & Meta Tags
      Define Your URL’s
      Set Your Canonical Tags’s
      Robots.txt
      Google Sitemap (Don’t Forget the Cron)
      Spider Your Site(Xenu or Integrity)
      Look at Site Speed
    • #4Rev Up Your Engines…
      February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      14
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      15
      What Can Slow Performance DO?
      Directly Affects Conversion Rate
      Lowers Adwords Quality Score
      Can Sink Your SEO
      Limits Ability to Diagnose Errors
      Check Your Site with Pingdom & YSlow
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      16
      Things That Can Help
      Turn on Compression
      Remove Unneeded Code & Files
      CDN Hosting
      Use Google jQuery Scripts
      Full Page Caching
      Track Server Errors & Performance (Watchdog)
      Read, then re-read recent Whitepaper
    • #5Optimize Your Checkout
      February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      17
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      18
      Top Line Revenue in Your Funnel
      The only place you can add top line revenue through optimization
      Test elements such as button color and text
      Test OneStepCheckOut versus Accordion
      Setup your Funnel Visualization in GA by using Fooman Analytics Plus
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      19
      One Page…
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      20
      Or Accordion???
    • #6The Bonus Tip
      February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      21
    • OneStepCheckout
      Aheadworks iPhone Theme
      Aitoc Watchdog
      Mageworx SEO Enterprise
      Fooman Google Analytics Plus
      Whats in Your Toolbox?
      February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      22
      Extensions That We Dig…
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      23
      About Ethan Giffin
      With over a decade of industry experience in eCommerce, SEO and the dynamic technologies that drive them Ethan Giffin founded Groove Commerce to be a boutique web agency that provides enterprise class service for online retailers.
      This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech.
      Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner.
      Ethan E. GiffinCEO & Founder
      ethan@groovecommerce.comTwitter: @Opie
    • February 2011
      Supercharge Your Magento Enterprise | Imagine 2011
      24