5 Ways to Supercharge Your MagentoEnterprise<br />Ethan Giffin, CEOGroove Commerce<br />February 2011<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />2<br />About Groove Commerce<br />Our goal is t...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />3<br />Focus On 3 Fundamental Metrics…<br />
#1Don’t Forget the Soul!<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />4<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />5<br />Tell Your Story…<br />What’s Your Histor...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />6<br />Skip the Sample Theme!<br />
#2Tune Up your Search<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />7<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />8<br />Search Converts 3-5x Higher!<br />AOV 24...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />9<br />6 of Top 10 Terms “$0” Revenue<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />10<br />Integrate with 3rd Party Providers<br /...
#3Fuel Your SEO<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />11<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />12<br />Check Your Product Descriptions<br />"T...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />13<br />No More Duplicate Content<br />Unique P...
#4Rev Up Your Engines…<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />14<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />15<br />What Can Slow Performance DO?<br />Dire...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />16<br />Things That Can Help<br />Turn on Compr...
#5Optimize Your Checkout<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />17<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />18<br />Top Line Revenue in Your Funnel <br />T...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />19<br />One Page…<br />
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />20<br />Or Accordion???<br />
#6The Bonus Tip<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />21<br />
OneStepCheckout<br />Aheadworks iPhone Theme<br />Aitoc Watchdog<br />Mageworx SEO Enterprise<br />Fooman Google Analytics...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />23<br />About Ethan Giffin<br />With over a dec...
February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />24<br />
Upcoming SlideShare
Loading in …5
×

5 Ways to Super Charge your Magento Enterprise Site

2,339 views
2,269 views

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,339
On SlideShare
0
From Embeds
0
Number of Embeds
42
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

5 Ways to Super Charge your Magento Enterprise Site

  1. 1. 5 Ways to Supercharge Your MagentoEnterprise<br />Ethan Giffin, CEOGroove Commerce<br />February 2011<br />
  2. 2. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />2<br />About Groove Commerce<br />Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.<br />Services include:<br />eCommerce Website Design<br />Magento Development & Integration<br />Social Media Marketing<br />Pay Per Click (PPC) Management<br />Search Engine Optimization (SEO)<br />eCommerce Site Analysis<br />Conversion Consulting<br />2400 Boston Street, Suite 320, Baltimore, Maryland 21224<br />www.groovecommerce.com800.564.9826@GrooveCommerce<br />
  3. 3. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />3<br />Focus On 3 Fundamental Metrics…<br />
  4. 4. #1Don’t Forget the Soul!<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />4<br />
  5. 5. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />5<br />Tell Your Story…<br />What’s Your History?<br />Write Good Content<br />Create Buyers Guides<br />Have an Opinion<br />Show Your Expertise<br />How are You Different from the Big Boys?<br />
  6. 6. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />6<br />Skip the Sample Theme!<br />
  7. 7. #2Tune Up your Search<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />7<br />
  8. 8. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />8<br />Search Converts 3-5x Higher!<br />AOV 24-50% Higher than Site Average<br />Most Retailers Never Look Under the Hood<br />Great PPC Landing Pages<br />Much Easier to Double Conversion Rate from Search<br />
  9. 9. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />9<br />6 of Top 10 Terms “$0” Revenue<br />
  10. 10. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />10<br />Integrate with 3rd Party Providers<br />API vs Hosted<br />Commerce + Content<br />Synonyms<br />Result Boosting<br />Filters<br />Redirects<br />Autocomplete<br />Analytics<br />
  11. 11. #3Fuel Your SEO<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />11<br />
  12. 12. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />12<br />Check Your Product Descriptions<br />"The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"<br />
  13. 13. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />13<br />No More Duplicate Content<br />Unique Page Titles & Meta Tags<br />Define Your URL’s<br />Set Your Canonical Tags’s<br />Robots.txt<br />Google Sitemap (Don’t Forget the Cron)<br />Spider Your Site(Xenu or Integrity)<br />Look at Site Speed<br />
  14. 14. #4Rev Up Your Engines…<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />14<br />
  15. 15. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />15<br />What Can Slow Performance DO?<br />Directly Affects Conversion Rate<br />Lowers Adwords Quality Score<br />Can Sink Your SEO<br />Limits Ability to Diagnose Errors<br />Check Your Site with Pingdom & YSlow<br />
  16. 16. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />16<br />Things That Can Help<br />Turn on Compression<br />Remove Unneeded Code & Files<br />CDN Hosting<br />Use Google jQuery Scripts<br />Full Page Caching<br />Track Server Errors & Performance (Watchdog)<br />Read, then re-read recent Whitepaper<br />
  17. 17. #5Optimize Your Checkout<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />17<br />
  18. 18. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />18<br />Top Line Revenue in Your Funnel <br />The only place you can add top line revenue through optimization<br />Test elements such as button color and text<br />Test OneStepCheckOut versus Accordion<br />Setup your Funnel Visualization in GA by using Fooman Analytics Plus<br />
  19. 19. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />19<br />One Page…<br />
  20. 20. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />20<br />Or Accordion???<br />
  21. 21. #6The Bonus Tip<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />21<br />
  22. 22. OneStepCheckout<br />Aheadworks iPhone Theme<br />Aitoc Watchdog<br />Mageworx SEO Enterprise<br />Fooman Google Analytics Plus<br />Whats in Your Toolbox?<br />February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />22<br />Extensions That We Dig…<br />
  23. 23. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />23<br />About Ethan Giffin<br />With over a decade of industry experience in eCommerce, SEO and the dynamic technologies that drive them Ethan Giffin founded Groove Commerce to be a boutique web agency that provides enterprise class service for online retailers.<br />This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech.<br />Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner.<br />Ethan E. GiffinCEO & Founder<br />ethan@groovecommerce.comTwitter: @Opie<br />
  24. 24. February 2011<br />Supercharge Your Magento Enterprise | Imagine 2011<br />24<br />

×