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Are you getting the most out of your investments in creating custom content and growing your social media channels? Online retailers are sitting on a gold mine of content but much of it is so buried it will never fully deliver the results they expected. This session will showcase examples of how savvy retailers are striking content gold and improving customer engagement and website conversion rates. You’ll see how the customer experience from site search to product landing pages is delivering relevant user-generated content such as customer photos, product reviews and Q&As along with your custom produced blog articles, videos and educational resources. And, you’ll discover specific, actionable tactics you can use to get more out of your growing content library and social interactions.
Presented at the 2011 Online Retailer Conference in Sydney Australia by Steve Groenier, VP Marketing & E-Commerce at Artbeads.com
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