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Striking gold with your custom content and social media investments
 

Striking gold with your custom content and social media investments

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Are you getting the most out of your investments in creating custom content and growing your social media channels? Online retailers are sitting on a gold mine of content but much of it is so buried ...

Are you getting the most out of your investments in creating custom content and growing your social media channels? Online retailers are sitting on a gold mine of content but much of it is so buried it will never fully deliver the results they expected. This session will showcase examples of how savvy retailers are striking content gold and improving customer engagement and website conversion rates. You’ll see how the customer experience from site search to product landing pages is delivering relevant user-generated content such as customer photos, product reviews and Q&As along with your custom produced blog articles, videos and educational resources. And, you’ll discover specific, actionable tactics you can use to get more out of your growing content library and social interactions.

Presented at the 2011 Online Retailer Conference in Sydney Australia by Steve Groenier, VP Marketing & E-Commerce at Artbeads.com

Follow Steve on Twitter @marketonline
Connect with Steve on LinkedIn at:
http://www.linkedin.com/in/stevegroenier

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    Striking gold with your custom content and social media investments Striking gold with your custom content and social media investments Presentation Transcript

    • Striking GOLD with Your Custom Contentand Social Media Investments Steve Groenier VP Marketing and Sales Artbeads.com
    • Quality Content Wins Top Search Rank More Views More Impressions
    • So, What Did We Do?We Created Content Lots of Content
    • Expert Content
    • Industry Experts
    • Photos
    • Blogs
    • Videos
    • Facebook Posts
    • Tweets
    • HURRAY - More Customers
    • Lets Put Our CustomersTo Work Creating Content
    • Writing Reviews
    • Asking & Answering Questions
    • Blogging
    • Taking Photos
    • Making Videos
    • Sharing on Facebook
    • We’ve SpentA Mountain of Money
    • Mountain of ContentFilled With Content GOLD
    • What Is Content GOLD? Inspirational Entertaining Educational Customer in Need
    • What Can Content GOLD Do For Us? Visitors Abandon Rate Conversion Rate
    • Content GOLD Can Help Us... Deliver Better Service Run Better Promotions Improve Product Quality Become Smarter Buyers Build Brand Loyalty
    • The Problem IsThe GOLD Is Buried
    • Content GOLD Needs to Be SharedProduct Content Blog Social Page Page Media SEARCH
    • Content GOLD Share It InternallyProduct Service Marketing Sales ENTIRE COMPANY
    • Mining forContent GOLD
    • What Does ContentGOLD Look Like?Quality ContentComments LikesImpressions Clicks
    • Expert Articles Videos
    • New Products196 Likes 35 Comments
    • Blog Contest - 579 Responses
    • Fun Videos
    • Customer Blog
    • Facebook Wall Post My Dog Ate My Jump Ring
    • EUREKA! You FoundContent GOLD Now What?
    • Start Sharing It
    • Custom Landing Pages Videos Products Articles
    • Product Landing Pages
    • Customer Blog
    • Facebook Gallery
    • Facebook Gallery
    • Blog Post
    • Email Feature
    • Content Goes Viral
    • Blog Traffic Grows
    • Traffic from Blog Grows
    • Customer Videos
    • Customer Videos on Facebook
    • Nice Links
    • Customer Review Photos
    • Inspirational Blog Posts
    • Search TermsBecome Blog Posts
    • New Results for Search
    • Content GOLD in Search
    • Content GOLD in Search
    • Content GOLD in Search
    • Content GOLD in Search
    • Online Retailers Everywhere Are Striking Content GOLD
    • Articles OnProduct Pages
    • Articles Tab In Search
    • Customer Product Review Videos
    • Free Webinars
    • Reality Show
    • Retailers Are Creating Entire Sites Around Content
    • Online Retailers Are The NewSteve Groeniersteve@artbeads.com Twitter: @marketonline