Your SlideShare is downloading. ×
0
Striking GOLD with Your Custom Contentand Social Media Investments         Steve Groenier      VP Marketing and Sales     ...
Quality Content Wins          Top Search Rank            More Views               More            Impressions
So, What Did We Do?We Created Content Lots of Content
Expert Content
Industry Experts
Photos
Blogs
Videos
Facebook Posts
Tweets
HURRAY - More Customers
Lets Put Our CustomersTo Work Creating Content
Writing Reviews
Asking & Answering    Questions
Blogging
Taking Photos
Making Videos
Sharing on Facebook
We’ve SpentA Mountain of Money
Mountain of ContentFilled With Content GOLD
What Is Content GOLD?      Inspirational      Entertaining      Educational      Customer in Need
What Can Content GOLD      Do For Us?     Visitors     Abandon Rate     Conversion Rate
Content GOLD Can Help Us... Deliver Better Service Run Better Promotions Improve Product Quality Become Smarter Buyers Bui...
The Problem IsThe GOLD Is Buried
Content GOLD    Needs to Be SharedProduct   Content   Blog   Social Page      Page            Media              SEARCH
Content GOLD     Share It InternallyProduct     Service   Marketing   Sales           ENTIRE COMPANY
Mining forContent GOLD
What Does ContentGOLD Look Like?Quality ContentComments      LikesImpressions   Clicks
Expert Articles   Videos
New Products196 Likes     35 Comments
Blog Contest - 579 Responses
Fun Videos
Customer Blog
Facebook Wall Post   My Dog Ate   My Jump Ring
EUREKA!  You FoundContent GOLD Now What?
Start Sharing It
Custom Landing Pages               Videos              Products               Articles
Product Landing Pages
Customer Blog
Facebook Gallery
Facebook Gallery
Blog Post
Email Feature
Content Goes Viral
Blog Traffic Grows
Traffic from Blog Grows
Customer Videos
Customer Videos on Facebook
Nice Links
Customer Review Photos
Inspirational Blog Posts
Search TermsBecome Blog Posts
New Results for Search
Content GOLD in Search
Content GOLD in Search
Content GOLD in Search
Content GOLD in Search
Online Retailers Everywhere        Are Striking    Content GOLD
Articles OnProduct Pages
Articles Tab In Search
Customer Product Review Videos
Free Webinars
Reality Show
Retailers Are Creating   Entire Sites  Around Content
Online Retailers           Are The NewSteve Groeniersteve@artbeads.com   Twitter: @marketonline
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Striking gold with your custom content and social media investments
Upcoming SlideShare
Loading in...5
×

Striking gold with your custom content and social media investments

551

Published on

Are you getting the most out of your investments in creating custom content and growing your social media channels? Online retailers are sitting on a gold mine of content but much of it is so buried it will never fully deliver the results they expected. This session will showcase examples of how savvy retailers are striking content gold and improving customer engagement and website conversion rates. You’ll see how the customer experience from site search to product landing pages is delivering relevant user-generated content such as customer photos, product reviews and Q&As along with your custom produced blog articles, videos and educational resources. And, you’ll discover specific, actionable tactics you can use to get more out of your growing content library and social interactions.

Presented at the 2011 Online Retailer Conference in Sydney Australia by Steve Groenier, VP Marketing & E-Commerce at Artbeads.com

Follow Steve on Twitter @marketonline
Connect with Steve on LinkedIn at:
http://www.linkedin.com/in/stevegroenier

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
551
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Striking gold with your custom content and social media investments"

  1. 1. Striking GOLD with Your Custom Contentand Social Media Investments Steve Groenier VP Marketing and Sales Artbeads.com
  2. 2. Quality Content Wins Top Search Rank More Views More Impressions
  3. 3. So, What Did We Do?We Created Content Lots of Content
  4. 4. Expert Content
  5. 5. Industry Experts
  6. 6. Photos
  7. 7. Blogs
  8. 8. Videos
  9. 9. Facebook Posts
  10. 10. Tweets
  11. 11. HURRAY - More Customers
  12. 12. Lets Put Our CustomersTo Work Creating Content
  13. 13. Writing Reviews
  14. 14. Asking & Answering Questions
  15. 15. Blogging
  16. 16. Taking Photos
  17. 17. Making Videos
  18. 18. Sharing on Facebook
  19. 19. We’ve SpentA Mountain of Money
  20. 20. Mountain of ContentFilled With Content GOLD
  21. 21. What Is Content GOLD? Inspirational Entertaining Educational Customer in Need
  22. 22. What Can Content GOLD Do For Us? Visitors Abandon Rate Conversion Rate
  23. 23. Content GOLD Can Help Us... Deliver Better Service Run Better Promotions Improve Product Quality Become Smarter Buyers Build Brand Loyalty
  24. 24. The Problem IsThe GOLD Is Buried
  25. 25. Content GOLD Needs to Be SharedProduct Content Blog Social Page Page Media SEARCH
  26. 26. Content GOLD Share It InternallyProduct Service Marketing Sales ENTIRE COMPANY
  27. 27. Mining forContent GOLD
  28. 28. What Does ContentGOLD Look Like?Quality ContentComments LikesImpressions Clicks
  29. 29. Expert Articles Videos
  30. 30. New Products196 Likes 35 Comments
  31. 31. Blog Contest - 579 Responses
  32. 32. Fun Videos
  33. 33. Customer Blog
  34. 34. Facebook Wall Post My Dog Ate My Jump Ring
  35. 35. EUREKA! You FoundContent GOLD Now What?
  36. 36. Start Sharing It
  37. 37. Custom Landing Pages Videos Products Articles
  38. 38. Product Landing Pages
  39. 39. Customer Blog
  40. 40. Facebook Gallery
  41. 41. Facebook Gallery
  42. 42. Blog Post
  43. 43. Email Feature
  44. 44. Content Goes Viral
  45. 45. Blog Traffic Grows
  46. 46. Traffic from Blog Grows
  47. 47. Customer Videos
  48. 48. Customer Videos on Facebook
  49. 49. Nice Links
  50. 50. Customer Review Photos
  51. 51. Inspirational Blog Posts
  52. 52. Search TermsBecome Blog Posts
  53. 53. New Results for Search
  54. 54. Content GOLD in Search
  55. 55. Content GOLD in Search
  56. 56. Content GOLD in Search
  57. 57. Content GOLD in Search
  58. 58. Online Retailers Everywhere Are Striking Content GOLD
  59. 59. Articles OnProduct Pages
  60. 60. Articles Tab In Search
  61. 61. Customer Product Review Videos
  62. 62. Free Webinars
  63. 63. Reality Show
  64. 64. Retailers Are Creating Entire Sites Around Content
  65. 65. Online Retailers Are The NewSteve Groeniersteve@artbeads.com Twitter: @marketonline
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×