Online consumer recommendations and word of mouth are becoming one of the most credible forms of advertising for eCommerce sites. But with so much content out there, from social networks, videos, blogs and podcasts to user ratings and reviews, customer-generated questions and answers, and project ideas, the challenge with how to get the most impact and how best to showcase this social content can be daunting.
Join us for this webinar to learn best practices and tips on how to incorporate social content, with product information into your site search and navigation experience, and how to measure which social content on your website really engages your audience and influences buying behavior.
Steve Groenier, VP of Marketing & Sales, Artbeads will discuss ideas for going beyond simple Facebook "Like" buttons, and how to create consumer communities around non-product content that build better brand loyalty.
Bernadine Wu, CEO & Founder, FitForCommerce, will examine the incredibly important opportunity social content represents to online retailers, and how to best leverage this information to increase conversions.