It’s hard to wake up.       (and boring.)
Wake up and have fun!
You replaced   with                      Doesn’t                      Always                      Work.
We made a social alarm clock.
We made a social alarm clock.   And yesterday, Sleep.fm asked us to cease and desist.
PIVOT? We made a social alarm clock.We help you wake up with friends!
It’s Easy!1. Set an Alarm.2. Connect3. We call you with
Answer the phone.
Answer the phone.  Listen to a friend’s message!
Today:Prove you’re awake with a math problem
Would you pay $3/month?                          Trend:           Not     18-29 year old MEN           OUR          MARKET...
Keep calling, with funny messages     Our most likely customers said they need us to...60%           call until they wake ...
User Revenue: $3+/month  14 day       Record Voice and/or pick sounds free trial $3/month      Ringtones and Soundssubscri...
User Cost: $2/month              30 1-minute ShakeupCalls               Average of 2 repeat calls~100 Twilio min per custo...
100+ People          LaunchRock + Survey.Waiting to Try it.
A big market that wakes up every day     18 Million US College Students     http://nces.ed.gov/fastfacts/display.asp?id=98...
Works, but not quite done.            Payments               Trial              Limits      Finish Social Features
Future Ideas Custom Quiz to Wake UpFunny #FAIL Call of the Day!    Birthday/Anniversary   Premium Content/Ads
ShakeupCall          wake up. have fun.ShakeupCall.com           @ShakeupCall
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Shakeup Call

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@shakeupcall helps you wake up with friends! Pick a funny noise and we call you for your alarm. If you don't answer, your friends pick the next call!

We gave this presentation at Startup Weekend Seattle on June 12, 2011 and won a prize for the "Most Disruptive" startup!

Published in: Entertainment & Humor
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  • Transcript of "Shakeup Call"

    1. 1. It’s hard to wake up. (and boring.)
    2. 2. Wake up and have fun!
    3. 3. You replaced with Doesn’t Always Work.
    4. 4. We made a social alarm clock.
    5. 5. We made a social alarm clock. And yesterday, Sleep.fm asked us to cease and desist.
    6. 6. PIVOT? We made a social alarm clock.We help you wake up with friends!
    7. 7. It’s Easy!1. Set an Alarm.2. Connect3. We call you with
    8. 8. Answer the phone.
    9. 9. Answer the phone. Listen to a friend’s message!
    10. 10. Today:Prove you’re awake with a math problem
    11. 11. Would you pay $3/month? Trend: Not 18-29 year old MEN OUR MARKET n=401 surveymonkey survey
    12. 12. Keep calling, with funny messages Our most likely customers said they need us to...60% call until they wake upsend a funny message from a friend 42% n=78
    13. 13. User Revenue: $3+/month 14 day Record Voice and/or pick sounds free trial $3/month Ringtones and Soundssubscription Transform Speech (talk like T-Pain)
    14. 14. User Cost: $2/month 30 1-minute ShakeupCalls Average of 2 repeat calls~100 Twilio min per customer/mo. x 2 cents/min. + assume already licensed media or ringtones or public domain
    15. 15. 100+ People LaunchRock + Survey.Waiting to Try it.
    16. 16. A big market that wakes up every day 18 Million US College Students http://nces.ed.gov/fastfacts/display.asp?id=98 22 Million US Workers with Difficult Schedules http://www.tdi.state.tx.us/pubs/videoresource/stpshiftworkers.pdf4 Million High Tech Workers (A lot of devs)http://www.xconomy.com/san-diego/2010/04/28/high-tech-jobs-stayed-resilient-amid-last-years-national-job-losses-techamerica-says/
    17. 17. Works, but not quite done. Payments Trial Limits Finish Social Features
    18. 18. Future Ideas Custom Quiz to Wake UpFunny #FAIL Call of the Day! Birthday/Anniversary Premium Content/Ads
    19. 19. ShakeupCall wake up. have fun.ShakeupCall.com @ShakeupCall
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