Mobile Shortlist Cannes lions 2013

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Mobile Shortlist Cannes lions 2013

  1. 1. MOBILE LIONS SHORTLIST 2013CATEGORY CATNO TITLE CLIENT PRODUCT ENTRANT / AGENCY ENTRANT COUNTRYActivation by Location or Proximity A01/013 BLUETOOTH DIAPER ALERT P&G HIPOGLOS AMENDOAS ANTI-RASH CREAMAFRICA São Paulo BRAZILActivation by Location or Proximity A01/014 THE END OF THE SILENTMAGAZINEBILLBOARD MAGAZINE OGILVY BRASIL São Paulo BRAZILActivation by Location or Proximity A01/018 NFC CHARITY STICKERS UNICEF HK CHARITY STICKER CHEIL HONG KONG HONG KONGActivation by Location or Proximity A01/043 AIR CHECK IN SKY COMPANY SKYDIVING SKYDIVING AGE ISOBAR São Paulo BRAZILActivation by Location or Proximity A01/046 SCRABBLE WIFI MATTEL SCRABBLE OGILVY FRANCE Paris FRANCEActivation by Location or Proximity A01/066 MOST VALUABLE CHECK-IN MISSING CHILDREN SOCIETY OFCANADACHILD SAFETY & INVESTIGATION GREY GROUP CANADA Toronto CANADAAugmented Mobile Experience A02/002 NEWSPAPER WITH CHILDREN THE TOKYO SHIMBUN THE TOKYO SHIMBUN DENTSU Tokyo JAPANAugmented Mobile Experience A02/019 THE WORLDS FIRSTINTERACTIVE OBITUARYFUNERARIAS J. GARCIA LOPEZ FUNERARIAS J. GARCIA LOPEZ GANEM GROUP Mexico City MEXICOAugmented Mobile Experience A02/022 PENGUIN NAVI SUNSHINE CITY CORPORATION SUNSHIN AQUARIUM HAKUHODO Tokyo JAPANAugmented Mobile Experience A02/028 MISSING CHILDREN BAOBEIHUIJIA.COM MISSING CHILDREN MOBILESEARCH APPLICATIONJWT BEIJING CHINAAugmented Mobile Experience A02/044 TRACK MY MACCAS McDONALDS AUSTRAILA CORE MENU DDB Sydney AUSTRALIANetworked Mobile Technology A03/003 MOBILE ORCHESTRA AKQA MOBILE WEBSITE AKQA New York USANetworked Mobile Technology A03/005 WORLD WIDE MAZE GOOGLE WORLD WIDE MAZE PARTY Tokyo JAPANNetworked Mobile Technology A03/010 EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER EASY WAY SUBTITLES SERVICE LODUCCA São Paulo BRAZILNetworked Mobile Technology A03/015 WINDOW SHOPPING ADIDAS ADIDAS NEO TBWAHELSINKI FINLANDNetworked Mobile Technology A03/018 DUREXPERIMENT FUNDAWEAR RECKITT BENCKISER DUREX HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIANetworked Mobile Technology A03/022 SUPER SYNC SPORTS GOOGLE GOOGLE CHROME GOOGLE UK London UNITED KINGDOMNetworked Mobile Technology A03/027 THIRD EYE STARHUB MOBILE MOBILE BRANDING DDB GROUP SINGAPORE SINGAPOREOther Technology for Mobile A04/006 THE TALKING WINDOW SKY DEUTSCHLAND SKY GO BBDO GERMANY Düsseldorf GERMANYOther Technology for Mobile A04/023 GADGET SHOW WORLD CHANNEL 5 THE GADGET SHOW XS2THEWORLD Amsterdam / 5 CREATIVELondonTHE NETHERLANDSOther Technology for Mobile A04/031 SCORECLEANER DOREMIR SCORECLEANER NOTES MOBIENTO Stockholm SWEDENOther Technology for Mobile A04/033 FULL CONTROL KDDI CORPORATION AU 4G LTE RHIZOMATIKS Tokyo / GLIDER Tokyo JAPANOther Technology for Mobile A04/054 SELF ASSOCIATION OF WOMEN FORACTION & RESEARCHGENDER EQUALITY ADVOCACYGROUPLOWE SINGAPORE SINGAPOREOther Technology for Mobile A04/055 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA Tunis TUNISIAOther Technology for Mobile A04/060 THE TALKING SHOE MOBILE APP GOOGLE ADVERTISING 72ANDSUNNY Los Angeles USAOther Technology for Mobile A04/080 NATALIA PROJECT CIVIL RIGHTS DEFENDERS GLOBAL ASSAULT ALARM SYSTEMFOR HUMAN RIGHTS DEFENDERSAT RISKRBK COMMUNICATION Stockholm SWEDENOther Technology for Mobile A04/095 THE TRACK-LIST GUEST LIST BONNIER ART GALLERY ART GALLERY DDB STOCKHOLM SWEDENProducts B01/028 INSTAGRAM MENU COMODO COMODO MENU RAUL X MIHAI X MIHNEA Brooklyn USAServices B02/006 A NEW BREED OF WEBSITE FORA NEW BREED OF AGENCYNIMBLETANK NIMBLETANK NIMBLETANK London UNITED KINGDOMMedia, Entertainment and Leisure B03/010 SCRABBLE WIFI MATTEL SCRABBLE OGILVY FRANCE Paris FRANCE
  2. 2. MOBILE LIONS SHORTLIST 2013CATEGORY CATNO TITLE CLIENT PRODUCT ENTRANT / AGENCY ENTRANT COUNTRYMedia, Entertainment and Leisure B03/013 BACK TO VINYL KONTOR RECORDS KONTOR RECORDS OGILVYACTION Düsseldorf GERMANYMedia, Entertainment and Leisure B03/014 BACK TO LIFE CANAL+ LES REVENANTS BETC Paris FRANCESocial Media B04/002 #WINAGAINSTTHEELEMENTS# NIKE CHINA NIKE RUNNING AKQA Shanghai CHINACharities, Not for Profit and PublicInformationB05/004 FREE THE FORCED! UNITED NATIONS ASSOCIATIONOF GERMANYCAMPAIGN AGAINST FORCEDMARRIAGECHEIL GERMANY Schwalbach / PPAGENDA FrankfurtGERMANYCharities, Not for Profit and PublicInformationB05/010 HASHTAG KILLER WATER IS LIFE WATER IS LIFE DDB NEW YORK USAProducts C01/013 KETTLER S-FIT APP KETTLER KETTLER RACER S ICONMOBILE GROUP Berlin GERMANYProducts C01/017 PERFECT PACE ASICS APP BORGHI/LOWE São Paulo BRAZILProducts C01/018 THE RECORD RE-CALCULATOR McDONALDS SWEDEN HAPPY MEAL DDB STOCKHOLM SWEDENProducts C01/048 BLUETOOTH DIAPER ALERT P&G HIPOGLOS AMENDOAS ANTI-RASH CREAMAFRICA São Paulo BRAZILProducts C01/043 GROUP ALARM YILI MILK GULIDUO MILK CHEIL OPENTIDE Beijing CHINAProducts C01/059 UNIQLO WAKE UP UNIQLO UNIQLO PROJECTOR Tokyo JAPANProducts C01/069 MURPHYS WHEN IT RAINS ITPOURSHEINEKEN IRELAND MURPHYS IRISH STOUT PUBLICIS DUBLIN Dublin IRELANDProducts C01/073 DESIGNATED TEXTER SAB MILLER SALVAVIDA 4AM SAATCHI & SAATCHI Tegucigalpa HONDURASServices C02/006 SECRET FISHING SPOTS HUTCHWILCO SAFETY EQUIPMENT DDB GROUP NEW ZEALAND Auckland NEW ZEALANDServices C02/012 OLD PHONES GIVE NEW LIFE SINGTEL PROJECT SILVERLINE OGILVY & MATHER SINGAPORE SINGAPOREServices C02/020 DRIVE AWAKE PTT COFFEE SHOP BBDO BANGKOK THAILANDServices C02/025 WEATHER TO WAKE METSERVICE METEOROLOGICAL SERVICE Y&R NZ Wellington NEW ZEALANDServices C02/047 GET CASH RBS BANK SAPIENTNITRO London UNITED KINGDOMMedia, Entertainment and Leisure C03/001 GROLSCH PHOTO MACHINES GROLSCH GROLSCH BEER NAKED COMMUNICATIONS Stockholm SWEDENMedia, Entertainment and Leisure C03/020 SCORECLEANER DOREMIR SCORECLEANER NOTES MOBIENTO Stockholm SWEDENMedia, Entertainment and Leisure C03/029 SUPER HEROES MOVIE MAKER LEGO SYSTEMS LEGO DC UNIVERSE SUPERHEROESPEREIRA & ODELL San Francisco USAMedia, Entertainment and Leisure C03/036 CALVIN HARRIS 18 MONTHS COLUMBIA RECORDS CALVIN HARRIS 18 MONTHSALBUM LAUNCHWE MAKE AWESOME SH UNITED KINGDOMMedia, Entertainment and Leisure C03/045 KAIZERVIRUS KAIZERS ORCHESTRA VIOLETA VIOLETA VOL.3 ANORAK Oslo NORWAYSocial Media C04/002 MASTERCARD MIYAMO MASTERCARD MASTERCARD MIYAMO R/GA New York USACharities, Not for Profit and PublicInformationC05/003 SAVING YOUR FUTURE YAHOO JAPAN CORPORATION DISASTER ALERT APP YAHOO Tokyo JAPANCharities, Not for Profit and PublicInformationC05/020 BHF - MINI VINNIE THE BRITISH HEART FOUNDATION CHARITY GREY LONDON UNITED KINGDOMCharities, Not for Profit and PublicInformationC05/026 SECOND LIFE APPS REBORN ORGAN DONATIONFOUNDATIONDUVAL GUILLAUME MODEM Antwerp BELGIUMCharities, Not for Profit and PublicInformationC05/033 MISSING CHILDREN BAOBEIHUIJIA.COM MISSING CHILDREN MOBILESEARCH APPLICATIONJWT BEIJING CHINACharities, Not for Profit and PublicInformationC05/035 LEVEL .06 SYSTEMBOLAGET THE SWEDISH ALCOHOL RETAILMONOPOLYFORSMAN & BODENFORS Gothenburg SWEDEN
  3. 3. MOBILE LIONS SHORTLIST 2013CATEGORY CATNO TITLE CLIENT PRODUCT ENTRANT / AGENCY ENTRANT COUNTRYTablets and Other Devices D01/001 THE SINGING ALPHABET THE MINISTRY OF LETTERS OPERATION ALPHABET MOTHER London UNITED KINGDOMTablets and Other Devices D01/004 FLY DELTA DELTA AIR LINES AIR TRAVEL AKQA New York USATablets and Other Devices D01/005 WWF TOGETHER WORLD WILDLIFE FUND WORLD WILDLIFE FUND AKQA Washington USATablets and Other Devices D01/019 NECOMIMI DENTSU,INC. NECOMIMI DENTSU Tokyo JAPANTablets and Other Devices D01/025 CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY &MUSEUMCUBAN MISSILE CRISIS 50THANNIVERSARYTHE MARTIN AGENCY Richmond USATablets and Other Devices D01/051 THE SOCIAL HOME TOUR CARVALHO HOSKEN CARVALHO HOSKEN ARTPLAN Rio de Janeiro BRAZILTablets and Other Devices D01/063 TOOTHBRUSH GAMES LZG – NATIONAL GERMANCENTRE FOR HEALTHINFORMATIONAPPLICATION FOR EDUCATION OGILVY GERMANY Frankfurt GERMANYProducts E01/020 QUATTRO EXPERIENCE AUDI QUATTRO ZULU ALPHA KILO Toronto CANADAProducts E01/031 JACKFLUSH BRAHVA BRAHVA BEER BRAHVA BEER EL TAIER / TRIBU DDB Guatemala City GUATEMALAProducts E01/034 STREET QUEST VOLKSWAGEN CORPORATE OGILVY & MATHER CAPE TOWN SOUTH AFRICAServices E02/002 WORLD WIDE MAZE GOOGLE WORLD WIDE MAZE PARTY Tokyo JAPANMedia, Entertainment and Leisure E03/007 TOUR DU SOFA SKODA SKODA ACHTUNG! Amsterdam THE NETHERLANDSProducts F01/016 THE BRIGHTEST ONLINE AD LUPINE LIGHTING SYSTEMS / BIKEDIGITALOUTDOOR HELMET/CYCLINGLAMPS / MOUNTAINBIKE SPECIALINTEREST MAGAZINEPUBLICIS MUNICH GERMANYProducts F01/021 SCREENSHOT AUDI AUDI R8 ALMAPBBDO São Paulo BRAZILMedia, Entertainment and Leisure F03/001 INSTAGRAM TAKEOVER SWISS INTERNATIONAL AIRLINES SWISS INTERNATIONAL AIRLINES SERVICEPLAN Munich / PLAN.NET Munich GERMANYCharities, Not for Profit and PublicInformationF04/007 CRASH PEUGEOT SAFE DRIVING Y&R SÃO PAULO BRAZILMessaging Campaigns, including SMS, MMSand Mobile EmailMessaging Campaigns,including SMS, MMS and Mobile EmailG01/012 TXTBKS SMART COMMUICATIONS SMART PUBLIC AFFAIRS DDB DM9JAYMESYFU Makati City THE PHILIPPINESMessaging Campaigns, including SMS, MMSand Mobile EmailMessaging Campaigns,including SMS, MMS and Mobile EmailG01/030 SOS BY SMS OBRA DO BERCO PRO BONO DAYCARE FORCHILDRENDDB BRASIL São Paulo BRAZILBest Integrated Campaign Led by Mobile H01/014 EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER EASY WAY SUBTITLES SERVICE LODUCCA São Paulo BRAZILBest Integrated Campaign Led by Mobile H01/019 FREE THE FORCED! UNITED NATIONS GERMANCHAPTERCAMPAIGN AGAINST FORCEDMARRIAGECHEIL GERMANY Schwalbach / PPAGENDA FrankfurtGERMANYBest Integrated Campaign Led by Mobile H01/040 SECRET FISHING SPOTS HUTCHWILCO SAFETY EQUIPMENT DDB GROUP NEW ZEALAND Auckland NEW ZEALANDBest Integrated Campaign Led by Mobile H01/042 THE LETS CAFE MY LATTE ARTPROJECTFAMILY MART LETS CAFE JWT TAIWAN Taipei CHINESE TAIPEIBest Integrated Campaign Led by Mobile H01/043 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA Tunis TUNISIABest Integrated Campaign Led by Mobile H01/066 MISSING CHILDREN BAOBEIHUIJIA.COM MISSING CHILDREN MOBILESEARCH APPLICATIONJWT BEIJING CHINAInterface & Navigation I01/002 WORLD WIDE MAZE GOOGLE WORLD WIDE MAZE PARTY Tokyo JAPANInterface & Navigation I01/005 OLD PHONES GIVE NEW LIFE SINGTEL PROJECT SILVERLINE OGILVY & MATHER SINGAPORE SINGAPOREInterface & Navigation I01/023 BIRDSEYE DE-DE EMAIL APPLICATION DROGA5 New York USABest Visual Design/Aesthetic I02/004 WWF TOGETHER WORLD WILDLIFE FUND WORLD WILDLIFE FUND AKQA Washington USA
  4. 4. MOBILE LIONS SHORTLIST 2013CATEGORY CATNO TITLE CLIENT PRODUCT ENTRANT / AGENCY ENTRANT COUNTRYBest Visual Design/Aesthetic I02/014 CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY &MUSEUMCUBAN MISSILE CRISIS 50THANNIVERSARYTHE MARTIN AGENCY Richmond / TOOLSanta MonicaUSABest Visual Design/Aesthetic I02/015 CALENDARWATCH DENKWERK CALENDARWATCH DENKWERK Cologne DENMARKBest Visual Design/Aesthetic I02/038 SINGULAR MASTERPIECE VOLKSWAGEN VOLKSWAGEN PHAETON OGILVY BEIJING CHINABest Visual Design/Aesthetic I02/040 MIRRORWORLD CORNELIA FUNKE IPAD APP MIRADA Los Angeles USABest User Experience I03/009 WWF TOGETHER WORLD WILDLIFE FUND WORLD WILDLIFE FUND AKQA New York USABest User Experience I03/010 KETTLER S-FIT APP KETTLER KETTLER RACER S ICONMOBILE GROUP Berlin GERMANYBest User Experience I03/028 CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY &MUSEUMCUBAN MISSILE CRISIS 50THANNIVERSARYTHE MARTIN AGENCY Richmond / TOOLSanta MonicaUSABest User Experience I03/035 THE WORLDS FIRSTINTERACTIVE OBITUARYFUNERARIAS J. GARCIA LOPEZ FUNERARIAS J. GARCIA LOPEZ GANEM GROUP Mexico City MEXICOBest User Experience I03/040 PENGUIN NAVI SUNSHINE CITY CORPORATION SUNSHIN AQUARIUM HAKUHODO Tokyo JAPANBest User Experience I03/048 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY LABEL TUNISIA Tunis TUNISIABest User Experience I03/050 YOUR KIDS FIRST EMAIL MAILY YOUR KIDS FIRST EMAIL FONK Amsterdam THE NETHERLANDSBest Content created for Mobile I04/003 MOBILE ORCHESTRA AKQA PRODUCT AKQA New York USABest Content created for Mobile I04/033 FLY DELTA DELTA AIR LINES AIR TRAVEL AKQA Washington USABest Content created for Mobile I04/046 MIRRORWORLD CORNELIA FUNKE IPAD APP MIRADA Los Angeles USA

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