Event report social media marketing & campaigns masterclass by gripel
Social Media Marketing & Campaigns Masterclass
Social Media Marketing & Campaigns Masterclass
participants like to RECOMMEND
gripel to peers
Trainer is the Founder and CEO of Leading Social Media Agency. A thought leader in the
Social Media space, he has invaluable experience in creating and executing successful
campaigns for 60+ (Approx) clients in both the B2C and B2B segments manging 20+ millions
of fan base. Maverick, Mad Hatter yet a true Visionary is what is Rajiv Dingra. The man
responsible for everything that is WAT on this earth he brings 7 years of core
entrepreneurship experience. He has been a digital analyst, marketer and speaker for the
last 7 years.
Presentation Style 4.0
Trainer is the COO of leading digital agency and brings with her a strong brand
communication experience. She was previously involved in setting up the full service digital
marketing & online Reputation management arm of DRAFTFCB – Interactive. She was also
the first one to conceptualize India’s first ‘Online Perception and Reputation Engine’ –
eOmega. She is regular speaker at Social Media Conferences across the globe.
Companies participated @ Social Media Marketing Trainings by Gripel
Key Sessions Line Up
01 : Steps to Social Media Campaigns
02 : Facebook Marketing & Advertising
03 : Instagram
04 : Pinterest
05 : Youtube Lean Advertising
06 : Twitter Promotions
07 : LinkedIn for businesses
08 : Foursquare
09 : Google Plus
10 : Blogs
11 : Social Media Monitoring Tools
particpants expectations & challenges…
Generating interest and buy-in from senior executives & management
Identifying Key Resources and Methodologies for Implementing and measuring Online Marketing Activities to Meet Business Goals
Exploring the Integration of Online Activities into an Existing Marketing
Content & Creativity
Creation of UGC content ( User Generated Content )
Getting a break through Ideas
creative ideas to promote the brand
Channels - The Platforms
Understand components of online communications programs
Integrated Marketing using all social medias
Update on latest changes in the social platforms (e.g. Facebook embedded posts, short videos on Instagram etc)
New features in social media channels
creating advertisement for different digital platform
Finding ways to get details on profile of customers not available
Social Media Advertising & Promotions
Getting through the right targets ( TG )
Conversations & Engagement
Strategies to improve engagement on social platforms
Precise publicity over social media
Engaging & maintaining my target reader or viewer on social media.
Conversion & ROI
Understand the possibilities in Social Marketing to build Brand and monetise
Demonstrating the ROI of social marketing efforts
Measuring the effectiveness of the post
Enhancing more traffic for my website & Social Media Tracking.
ROI measurement for social media investment in absence of e-comm
Engagement levels across platforms
Monitoring and measuring the posts / campaigns the social media
Monitoring the Web for “buzz” about your brand
Useful references on free social measurement tools, websites, publications etc to keep one updated on latest in social media
Care & Crises
Understanding the Impacts on brands by Customer behaviour on Social Media
Customer service on Social Media
Influencing customers on Social Media post positive resolution
Addressing negative comments & Crisis Management
Sessions Graphs Based on Inputs
X Axis – Sessions
Y Axis – Level ( 1 – Low, 2 – Medium & 3 – High )
Focus Sessions Derived
01 : Social Media Monitoring Tools
02 : Twitter Promotions
03 : Youtube Lean Advertising
04 : LinkedIn for businesses
05 : Google Plus
06 : Facebook Marketing & Advertising
07 : Steps to Social Media Campaigns
08 : Instagram
09 : Blogs
10 : Foursquare
11 : Pinterest
Content On Demand
“The two day workshop was well organised and provided me a deeper insight into Facebook
eco system and understand how to use the marketing tools for online marketing”.
Managing Director, Glam India Pvt. Ltd.
“Excellent program to understand the depth & breathe of social media”,
Managing Direction, TBWATAL Srilanka ( Srilanka )
“Excellently organized by Gripel ! Great delivery by Rajiv. Thoughtful and well –planned
CEO, OMD Srilanka ( Srilanka )
“The program was excellent and met my expectation. It was well worth the flight from Sri
Head of Marketing, Akzo Nobel Paints Lanka Pvt Ltd. ( Srilanka )
“I like it. Very useful. It was a good experience”
Managing Director, JKB Housing Pvt. Ltd.
“Event was excellent”
CEO, White New Media.
Sr. Director, Sanofi India Ltd.
“Outstanding!! A whole new understanding of Facebook, trainer was good, Gripel
Head – Marketing Communication, Sanofi India Ltd.
“Excellent course, particularly story on relevance, well planed”.
Director, India Post.
“Good seminar! Practically useful! Understood how Facebook works, learnt the
different tools available”
Director – Business Development, Advance Enzyme Technologies Ltd.
“It was an interactive program. The presentations were very motivated and effective”.
Director-Corporate communication, Dr. Reddy’s Pvt. Ltd.
“It was a great session, Thank you Gripel”
Director sales, Royal Orchid Hotels Ltd.
“Good session, Very interactive, Very specific and knowledgeable”
Sr. Vice President, Arabian Nights
"The Social Media Masterclass had rich content which was insightful & relevant, delivered
eloquently. Could understand the basic of Social Media, could figure out how ideas could be
used for brand building & learning's from case studies. Good Speakers who had good
expertise on the subject"
AVP - Marketing Marketing, Idea Cellular Ltd.
"Gain Knowledge" at Social Media Marketing & Campaigns Masterclass
General Manager Service Delivery, Idea Cellular Ltd
“Overall good conference”
Associate Vice President & Head – Corporate Communication, Datamatics Global Services
“Very interesting content. Good presentation”.
Assistant Vice President (Brand& communication), ISMT Ltd.
“Thanks to Gripel, performing its excellent role to train the people in digital marketing to
make powerful online marketing and enhance online business, leads and revenue”.
Head Marketing, Abhinav Outsourcings Pvt. Ltd.
“The conference was well organised, Gripel had done a very good work, got excellent
knowledge from this conference”
SMM Head, Ebrandz Web marketing.
“It is a very good program for all, eye opener for awareness of new age media”
DGM – Market Research, Mahindra & Mahindra Ltd.
Gripel ( www.gripel.com ) is a premier Business Information provider, delivering strategic insights & business
information by producing & promoting Conferences, Trainings & Business Events for senior decision makers in
corporate business. Formed by a team of experienced yet young and enthusiastic individuals in the industry,
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