So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies should pay attention!
ShesConnected Multimedia, a Social Media Advertising Agency who also own and operate www.shesconnected.com a Social Network for women just released a comprehensive research report on how women in the United States and Canada are using Social Networks.
The research report details the kind of women that use Social Networks, why they are using them, which networks they belong to, and what they use them for. They found that women are one of the fastest growing segments on Social Networks. Not surprisingly they found that the three most popular sites are, Facebook, LinkedIn, and Twitter.