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ifa conference presentation

ifa conference presentation

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Augmented Reality Presentation Presentation Transcript

  • 1. HER + AR Augmented Reality or Absolute Rubbish?
  • 2. Background
    • Panorama1630 Exhibition
    • QR Code barcode and AR Smart Phone experiment
  • 3. Discover Shropshire
  • 4. Layar
    • Simple publishing process. Web based control
    • Community Forum
    • Local? International?
    • Half a days work
    • 4 days wait for Layar ‘layer’ approval
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Findings
    • Low usage – 540 unique uses in 4 weeks
    • Few visitors with Smart Phones ~ 1 in 50
    • Smart Phone visitor = happy
    • Other Phone visitor = sad
    • UI confusing. Map + ‘take me there’ better
    • Dynamic search range needed – default too much / too little depending on location
    • iPhone compass very dodgy.
    • Need more interpretation of HER presentation. Filtering by type? Constructed tours? Other ideas?
    • My Conclusion thus far: mostly hype but generating additional tourism ideas, public access of HER
  • 10. End
    • James Grimster
    • [email_address]
    • www.orangeleaf.com
    • 01743 352000