HER + AR Augmented Reality or Absolute Rubbish?
Background <ul><li>Panorama1630 Exhibition </li></ul><ul><li>QR Code barcode and AR Smart Phone experiment </li></ul>
Discover Shropshire
Layar <ul><li>Simple publishing process. Web based control </li></ul><ul><li>Community Forum </li></ul><ul><li>Local? Inte...
 
 
 
 
Findings <ul><li>Low usage – 540 unique uses in 4 weeks </li></ul><ul><li>Few visitors with Smart Phones ~ 1 in 50 </li></...
End <ul><li>James Grimster </li></ul><ul><li>[email_address] </li></ul><ul><li>www.orangeleaf.com </li></ul><ul><li>01743 ...
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Augmented Reality Presentation

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Augmented Reality Presentation

  1. 1. HER + AR Augmented Reality or Absolute Rubbish?
  2. 2. Background <ul><li>Panorama1630 Exhibition </li></ul><ul><li>QR Code barcode and AR Smart Phone experiment </li></ul>
  3. 3. Discover Shropshire
  4. 4. Layar <ul><li>Simple publishing process. Web based control </li></ul><ul><li>Community Forum </li></ul><ul><li>Local? International? </li></ul><ul><li>Half a days work </li></ul><ul><li>4 days wait for Layar ‘layer’ approval </li></ul>
  5. 9. Findings <ul><li>Low usage – 540 unique uses in 4 weeks </li></ul><ul><li>Few visitors with Smart Phones ~ 1 in 50 </li></ul><ul><li>Smart Phone visitor = happy </li></ul><ul><li>Other Phone visitor = sad </li></ul><ul><li>UI confusing. Map + ‘take me there’ better </li></ul><ul><li>Dynamic search range needed – default too much / too little depending on location </li></ul><ul><li>iPhone compass very dodgy. </li></ul><ul><li>Need more interpretation of HER presentation. Filtering by type? Constructed tours? Other ideas? </li></ul><ul><li>My Conclusion thus far: mostly hype but generating additional tourism ideas, public access of HER </li></ul>
  6. 10. End <ul><li>James Grimster </li></ul><ul><li>[email_address] </li></ul><ul><li>www.orangeleaf.com </li></ul><ul><li>01743 352000 </li></ul>

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