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Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing,flash mobs) are utilized, often in a localized fashion or largenetwork of individual cells, to convey or promote a productor an idea. The term guerrilla marketing is easily traced toguerrilla warfare which utilizes atypical tactics to achieve agoal in a competitive and unforgiving environment.
- What is guerrilla marketing :https://www.youtube.com/watch?v=nJ4uCOJjDF8
- The dinosaur meat :https://www.youtube.com/watch?v=gCUJrn68uSM
- The Carlsberg Bikers :https://www.youtube.com/watch?v=RS3iB47nQ6E
Sometimes people in the street marketingvideo reports are just actors. It becomes fakestunt marketing.