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Transcript

  • 1. VIRAL VIDEOS
  • 2. « NORMAN »’s GOT MORE SUSCRIBERS THAN ANY BRAND
  • 3. - “Norman fait des vidéos” on youtube 1,111,221 subscribers 147,634,442 video views
  • 4. - “Nike Football” on youtube 424,103 subscribers 160,785,907 views
  • 5. CRUNCH DECIDED TO USE NORMAN’S INFLUENCE
  • 6. - On “Crunch France” Youtube channel :From February 17 - > March 30 2012- 8 videos- 23,848 subscribers- 9,896,030 views
  • 7. THE INGREDIENTS
  • 8. FUNhttp://www.youtube.com/watch?feature=player_embedded&v=SFsHPFhtEYQ
  • 9. PROVOCATION / POLITICALLY INCORRECThttp://www.youtube.com/watch?v=4sbxOlk-Z1E
  • 10. FAKE OR NOT ?https://www.youtube.com/watch?v=bVq0u1BTGgE
  • 11. SEXhttps://www.youtube.com/watch?v=B3pXzpfqFxI
  • 12. HOME-MADEhttps://www.youtube.com/watch?v=K2cYWfq--Nw
  • 13. COMMUNITYhttp://www.youtube.com/watch?v=hMnk7lh9M3o
  • 14. CELEBRITIEShttps://www.youtube.com/watch?v=8F1feuWNzpU
  • 15. LOL PETShttps://www.youtube.com/watch?v=59ZYrB8Ws7Y
  • 16. SPECIAL GEEK CULTUREhttps://www.youtube.com/watch?v=nITLob098W8
  • 17. THE STREET/GUERRILLA MARKETINGREPORTING
  • 18. Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing,flash mobs) are utilized, often in a localized fashion or largenetwork of individual cells, to convey or promote a productor an idea. The term guerrilla marketing is easily traced toguerrilla warfare which utilizes atypical tactics to achieve agoal in a competitive and unforgiving environment.
  • 19. - What is guerrilla marketing :https://www.youtube.com/watch?v=nJ4uCOJjDF8
  • 20. - The dinosaur meat :https://www.youtube.com/watch?v=gCUJrn68uSM
  • 21. - The Carlsberg Bikers :https://www.youtube.com/watch?v=RS3iB47nQ6E
  • 22. Sometimes people in the street marketingvideo reports are just actors. It becomes fakestunt marketing.
  • 23. THE FAKE STUNT MARKETING
  • 24. - TNT PUSH THE BUTTON :42,485,888 viewshttp://www.youtube.com/watch?feature=player_embedded&v=316AzLYfAzw
  • 25. - CONTREXPERIENCE :14,518,592 viewshttp://www.youtube.com/watch?feature=player_embedded&v=yEH4Yum4nN4
  • 26. BEWARE OF THE BAD BUZZ
  • 27. - MICES IN A QUICK RESTAURANT :180,592 viewshttp://www.youtube.com/watch?v=DHD_ySAAf9k
  • 28. - LA REDOUTE NAKED MAN:
  • 29. - LA REDOUTE NAKED MAN:- Crisis communication :- http://www.youtube.com/watch?feature=player_embedded&v=Et6ULKDtj5A
  • 30. - THE RESPONSE FROM “Les 3 Suisses”
  • 31. - Jesuisbonne.fr