Why You Should Make Mobile Your Career | Clark College
Mobile is the Future:
Why you should make it your career.
@grigs • firstname.lastname@example.org
cloudfour.com • mobileportand.com
Got email from this guy...
Mobile is Disruptive Technology
http://www.ﬂickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
Know Your Demographics
Know Your Geography
80%of its phones in
Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.
Blackberry Messenger is Addictive. Network Effects.
Use Mobile Analytics
What are your customers using?
#2 Look beyond native apps to
mobile web, SMS & MMS
200ktext messages sent
Teens send & receive
3339texts a month—more
than 100 per day.
Find a single report that doesn’t show
exponential growth for mobile web.
2009 Smartphone Market
Phones currently shipping or
projected to ship using
WebKit in blue (85%).
WebKit & HTML5: Dominant Mobile Platform
By contrast, 10 smartphone operating systems.
Our iPhone app has been a Top 10 iPhone
reference application for almost two years with
almost six million downloads, and even with
all of the great chart positions and visibility –
just as many iPhone consumers use our
mobile website as the application.
—Kevin Nakao, Chief Operating Ofﬁcer, Whitepages.com
#3 Apps for Your Most Loyal
Customers, Add Value
Mobile First at Google
Google programmers are doing work
on mobile applications first, because
they are better apps and that's what
top programmers want to develop.
–Eric Schmidt, Google CEO
Luke’s Take on Mobile First
ME NEED IPHONE APP.
One of our goals:
Establish the Portland area as a mobile mecca.
Mobile is one of the few industries
growing in this economy.
Most companies are ﬂoundering
when it comes to mobile strategy.
"There just aren't that many people who have
experience with mobile software, and there's
a desire for people who know how to make
— Steve Fredrick, general partner at private equity
ﬁrm Grotech Ventures in Vienna, Va., and founder
of job site StartUpHire.
Survey says over
20%of businesses hired
mobile this year.
Of those w/ mobile
57%plan to boost such
hires in next
Most common salary range: $75,001 to $100,000
There aren’t enough mobile developers,
and that’s just the tip of the iceberg.
Most web designers don’t know how
to build true mobile web sites.
It’s uncharted territory. It’s new. It’s fun.
Easy to make a name for yourself.