Why You Should Make Mobile Your Career | Clark College

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A variation of my talk on mobile strategy given to Clark College to encourage students to pursue mobile and to encourage the college to adopt mobile curriculum.

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Why You Should Make Mobile Your Career | Clark College

  1. 1. Mobile is the Future: Why you should make it your career. Jason Grigsby Slides: bit.ly/grigs-clarkedu Tweets: @grigs_talks @grigs • jason@cloudfour.com cloudfour.com • mobileportand.com http://www.flickr.com/photos/jphilipson/2100627902/
  2. 2. Got email from this guy... http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
  3. 3. Mobile is Disruptive Technology http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  5. 5. http://www.opera.com/media/smw/ Opera Mini Traffic Increases Usage up 200% year-over-year
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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  8. 8. 4.6Billion Mobile phone for >1/2 the planet. Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
  9. 9. 4.6 Billion in Perspective Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html 0 1 2 3 4 0.85B 0.95B 1.2B 1.2B 1.3B 1.4B 1.5B 4B Cars PCs Landlines Email Internet TVs Credit Cards Mobile
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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  11. 11. http://www.flickr.com/photos/76074333@N00/317952268/ | http://futuristmovie.com Creative Commons BY-NC-SA 2.0
  12. 12. ME NEED IPHONE APP. http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
  13. 13. We’ve been here before...
  14. 14. and it wasn’t pretty.
  15. 15. DON’Ts Don’t Assume Customers Have Downloaded Your App#1
  16. 16. DON’Ts #2 Don’t Rely on Flash
  17. 17. Plants vs. Zombies
  18. 18. DON’Ts #3 Don’t Make Finding Store Locations & Hours Difficult
  19. 19. Do as We Say, Not as We do. http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/
  20. 20. DON’Ts #4 Don’t forget that the ‘U’ in URL stands for Universal* * it actually stands for ‘uniform.’ ah well, close enough. ;-)
  21. 21. URLs Should Go to Content, Not Mobile Home
  22. 22. Why go to the Desktop Web?
  23. 23. Great Mobile Site. Good Luck Finding it.
  24. 24. URLs Don’t Open Apps
  25. 25. Should the iPad Get Your Mobile Site?
  26. 26. Device Detection Must Be Core Part of Your Mobile Strategy http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
  27. 27. DOs #1 Know Your Customers and What Devices They Use
  28. 28. “Two new devices aimed at defending the firm's crumbling market share against threats like the Apple iPhone. ”http://www.mobile-weblog.com/50226711/ rim_releases_two_new_smartphones.php
  29. 29. 0 5 10 15 20 2007 2008 2009 Q2 2010 Blackberry Market Share Since iPhone Release
  30. 30. http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
  31. 31. iPhone Only Part of World Wide Market 2%2% 5% 14% 17% 18% 41% Symbian RIM Android iPhone Windows Linux Others Android 17%, iPhone 14% in Q2 2010 http://www.gartner.com/it/page.jsp?id=1421013
  32. 32. U.S. Smartphone Subscribers http://www.comscore.com/Press_Events/Press_Releases/2010/9/ comScore_Reports_July_2010_U.S._Mobile_Subscriber_Market_Share 5% 12% 18% 25% 40% RIM iPhone Android Windows Palm
  33. 33. Android Blasting Off Outsold iPhone in U.S. Q2 RIM 36%, Android 28%, iPhone 21% 20% Smartphones in UK Q1 70,000 applications 200,000 activations a day 21 OEMs, 48 countries, 59 carriers
  34. 34. Acer beTouch E110 – March Acer beTouch E400 – April Acer Liquid – A1 Alcatel OT-980 – May Bluebird Pidion BIP-6000 Chinavision The Robot Superphone – CVNC-M80 Cool F910 – Apanda A60 Compulab Exeda Dell Aero Dell Mini 5 – Streak Dell Ophone mini3i – Benzine Foxda C8901 Garmin Nuvifone A50 Geek Phone One General Mobile Brava General Mobile Cosmos – March General Mobile Cosmos 2 – June General Mobile DSTL1 General Mobile Touch Stone – Late 2010 Gigabyte GSmart Codfish G1305 Gigabyte GSmart – S1200 Android Haier H7 HighScreen PP5420 HighScreen Zeus Hisense HS-E90 HKC Pearl HTC Bahamas HTC Click – Fiesta – Tattoo HTC Desire – Bravo – Incredible – March 26th HTC Desire 6200 – Verizon Droid Eris HTC Dragon HTC Dream – T-Mobile G1 HTC Evo – Supersonic – A9292 HTC Hero – G2 Touch HTC Halo HTC Huangshan HTC Legend – March 30th HTC Lancaster HTC Liberty HTC Memphis HTC Paradise HTC Magic – Sapphire – T-Mobile myTouch 3G – Google Ion – Dopod A6188 HTC myTouch Slide – MyTouch 2 – Espresso – May 17th HTC Passion – Dragon – Zoom 2 – Nexus One – GooglePhone HTC Predator HTC Scorpion – Late 2010 Huawei RBM2 – Der Allrounder – Red Bull Mobile Huawei U8220 – U82226 – U8230 – T-Mobile Pulse Huawei U8100 – U8110 – T-Mobile Pulse Mini Huawei U8300 Huawei U8800 Inbrics M1 Innocomm Skate Kogan Agora Koolu Freerunner – Openmoko GTA02 Kyocera Zio M6000 – July Lenovo O1 Ophone Lenovo LeName LG Andro-1 – KH5200 LG GT540 Swift – April LG GW620 InTouch Max – Eve – Etna LG GW880 Amundsen LG LU2300 – June LG Prada 3 – LS680 Lumigon T1 – May Lumigon S1 – June Lumigon E1 Motorola Backflip – Motus Motorola Devour A555 – Calgary – February 25th Motorola Droid – Sholes – Tao – Milestone Motorola Heron Motorola i1 Motorola LaJolla Motorola MB511 – Ruth Motorola MB200 Motorola MB300 Motorola Mirage – Shadow – Nexus Two Motorola Morrison – Cliq – DEXT Motorola Motoroi – Sholes Tablet – XT720 Motorola MT710 Motorola Opus One – Boost Mobile i1 Motorola Sholes – XT701 Motorola Quench – Cliq XT – Zeppelin – XT800 Philips V808 Philips V900 Qigi i6 Samsung Beam i8520 – Halo Samsung Behold 2 T939 Samsung Bigfoot Samsung Galaxy i7500 Samsung Galaxy Lite i5700 – Galaxy Mini – Spica – Galaxy Portal Samsung Galaxy S Samsung Houdini Samsung i899 Samsung M100S – SHW-M100S Samsung Moment – InstinctQ m900 Samsung Saturn i6500 Saygus VPhone V1 Sciphone N12 Sciphone N16 Sciphone N17 Sciphone N19 Sciphone N21 Sony Ericsson Sunny Sony Ericsson Susan Sony Ericsson XPERIA X10 – Infinity – March Sony Ericsson XPERIA X10 Mini – Robyn – June Sony Ericsson XPERIA X10 Mini ProJune Sunno S880 Tiger G3 Vibo A688 ZiiLABS Zii Trinity ZTE Blade ZTE Smooth ZTE Racer 115 Android Phones Announced or Shipping http://www.googleandblog.com/faq-about-google-android/
  35. 35. http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular- operating-system-in-u-s-among-recent-smartphone-buyers/
  36. 36. Know Your Demographics Blackberry has 40%global enterprise mobile market. Emerging markets 80%of worldwide MMS traffic.
  37. 37. Source: http://bit.ly/dlpGt8 Know Your Geography Blackberry has 37%Latin America smartphone market. Sharp sells 80%of its phones in Japan, leads market. Most popular phone for youth in Brazil is Blackberry. Blackberry Messenger is Addictive. Network Effects.
  38. 38. Ask Them Use Mobile Analytics What are your customers using?
  39. 39. DOs #2 Look beyond native apps to mobile web, SMS & MMS
  40. 40. SMS Dominance ITU Reports 200ktext messages sent every second. Teens send & receive 3339texts a month—more than 100 per day.
  41. 41. BMW Turned $70k MMS into $45M Revenue
  42. 42. Find a single report that doesn’t show exponential growth for mobile web. CHALLENGE:
  43. 43. 14% 1% 4% 14% 20% 47% Symbian Blackberry iPhone Android WebOS Windows/Others 2009 Smartphone Market Share (Gartner) Phones currently shipping or projected to ship using WebKit in blue (85%). WebKit & HTML5: Dominant Mobile Platform By contrast, 10 smartphone operating systems.
  44. 44. Our iPhone app has been a Top 10 iPhone reference application for almost two years with almost six million downloads, and even with all of the great chart positions and visibility – just as many iPhone consumers use our mobile website as the application. —Kevin Nakao, Chief Operating Officer, Whitepages.com http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
  45. 45. DOs #3 Apps for Your Most Loyal Customers, Add Value
  46. 46. iPhone App Generated $400M in 2009
  47. 47. Second App for Most Avid Deal Hunters
  48. 48. Reward People for Downloading Your App Take Advantage of Mobile Capabilities
  49. 49. DOs #4 Understand Mobile Context
  50. 50. Create a product, don’t re-imagine one for small screens. Great mobile products are created, never ported. –Brian Fling
  51. 51. Mobile’s Eight Unique Abilities http://bit.ly/b3oUtH | http://bit.ly/92TYAR
  52. 52. http://www.flickr.com/photos/fchouse/2829381653/ PERSONAL 63% do not share phone
  53. 53. PERMANENTLY CARRIED ~50% of US admit to sleeping with phone http://www.flickr.com/photos/kk/3615287378/
  54. 54. ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/
  55. 55. BUILT-IN PAYMENT CHANNEL
  56. 56. CREATIVE IMPULSE http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
  57. 57. http://www.flickr.com/photos/memotions/259656126/ ACCURATE MEASUREMENT
  58. 58. http://www.flickr.com/photos/mythoto/1234638761/SOCIAL CONTEXT
  59. 59. 100 million people actively using Facebook from their mobile devices http://blog.facebook.com/blog.php?post=297879717130
  60. 60. AUGMENTED REALITY http://issuu.com/mkparsley/docs/ikea
  61. 61. Google’s Three Mobile Behavior Groups Repetitive now Bored now Urgent now http://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html
  62. 62. CORE PRINCIPLE Mobile First
  63. 63. 3 Mobile First at Google Google programmers are doing work on mobile applications first, because they are better apps and that's what top programmers want to develop. –Eric Schmidt, Google CEO Source: http://aneventapart.com/2010/seattle/slides/04_wroblewski.pdf
  64. 64. Growth Constraints Capabilities Opportunity Focus Innovation = = = Luke’s Take on Mobile First http://www.lukew.com/ff/entry.asp?933
  65. 65. http://www.lukew.com/ff/entry.asp?1117
  66. 66. http://www.lukew.com/ff/entry.asp?1117
  67. 67. ME NEED IPHONE APP. http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
  68. 68. One of our goals: Establish the Portland area as a mobile mecca.
  69. 69. Mobile is one of the few industries growing in this economy.
  70. 70. Most companies are floundering when it comes to mobile strategy.
  71. 71. "There just aren't that many people who have experience with mobile software, and there's a desire for people who know how to make that work." — Steve Fredrick, general partner at private equity firm Grotech Ventures in Vienna, Va., and founder of job site StartUpHire.
  72. 72. Survey says over 20%of businesses hired substantially more mobile this year. Of those w/ mobile 57%plan to boost such hires in next twelve months. Most common salary range: $75,001 to $100,000
  73. 73. There aren’t enough mobile developers, and that’s just the tip of the iceberg.
  74. 74. Most web designers don’t know how to build true mobile web sites.
  75. 75. It’s uncharted territory. It’s new. It’s fun. Easy to make a name for yourself.
  76. 76. It is one of the best opportunities for you.
  77. 77. Mobile Future Slides: bit.ly/grigs-clarkedu | @grigs | cloudfour.com | mobileportland.com M obile Portland 4th M onday,6pm Learn mobile. Build stuff. Set yourself apart.

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