24. iPhone Only Part of World Wide Market Symbian Android iPhone RIM Others 6% 15% 37% 17% 26% Android 26%, iPhone 17% in Q3 2010 http://www.gartner.com/it/page.jsp?id=1466313
25. U.S. Smartphone SubscribersRIM iPhone Android Windows Palm 5% 11% 34% 26% 25% http://www.comscore.com/Press_Events/Press_Releases/2011/1/ comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
26. Why compare mobile to the PC market? http://www.ﬂickr.com/photos/mesq/413104380/sizes/o/
27. Why Do We Assume There Will Be a Winner? http://www.ﬂickr.com/photos/jsymmetry/166749290/
28. Do Apps CreatePlatform Lock-in?If youve bought $200 worth ofapplications for yoursmartphone, youre much lesslikely to switch to a differentmodel in the future.In short, high spending onsmartphone apps ensures long-term platform loyalty. http://www.ﬂickr.com/photos/fxp/2374147405/sizes/l/
29. Do Apps REALLY Create Platform Lock-in? App Cost Twitter for iPhone Free Reeder $2.99 Instapaper $4.99 Facebook Free 1Password $9.99 Total $17.97 Switching Costs are Lower
30. Are App Stores Essential to a Platform’s Success?
36. Know Your Geography Blackberry has Sharp sells 37% 80% Latin America of its phones insmartphone market. Japan, leads market. Most popular phone for youth in Brazil is Blackberry. Blackberry Messenger is Addictive. Network Effects. Source: http://bit.ly/dlpGt8
37. SMS Dominance ITU Reports Teens send & receive200k 3339text messages sent texts a month—more every second. than 100 per day.
38. 2007 SMS Revenue: 100 billion •Box Ofﬁce •DVD Sales & Rentals Combined •Music Industry •Video GamesFlickr photo by Vlastula: http://www.ﬂickr.com/photos/vlastula/450642954/
39. BMW Turned $70k MMS into $45M Revenue
40. CHALLENGE:Find a single report that doesn’t show exponential growth for mobile web.
41. WebKit & HTML5: Dominant Mobile Platform 2009 Smartphone Market Share (Gartner) 14% Symbian 1% Blackberry 4% iPhone Android 47% WebOS 14% Windows/Others Phones currently shipping or projected to ship using 20% WebKit in blue (85%). By contrast, 10 smartphone operating systems.
42. Our iPhone app has been a Top 10 iPhonereference application for almost two years withalmost six million downloads, and even withall of the great chart positions and visibility –just as many iPhone consumers use ourmobile website as the application. —Kevin Nakao, Chief Operating Ofﬁcer, Whitepages.com http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
43. iPhone App Generated $400M in 2009
44. Second App for Most Avid Deal Hunters
45. Flickr photo by MarkKelley: http://www.ﬂickr.com/photos/markkelley/1022720488/ But it’s not just about making money.
46. 20% of the Kenyan GDP transits a mobilephone today...Meanwhile M-Pesa the biggestmobile banking service in Kenya has projectedthat 25% of the Kenyan GDP will transit amobile phone before the end of 2010. http://communities-dominate.blogs.com/brands/2010/11/lets-do-some-updates-to-our-fave- stories-in-mobile-services-and-apps.html
47. I believe developing countries have more incommon with the most advanced mobile markets than the United States does.