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Journalism and the Future of Mobile

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Presentation to Digital Journalism Portland …

Presentation to Digital Journalism Portland

Talks about general mobile market.

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  • 1. Journalism andthe Future of MobileJason GrigsbySlides: slideshare.net/grigs@grigs • jason@cloudfour.comcloudfour.com • mobileportand.com http://www.flickr.com/photos/whiteafrican/2953564034/
  • 2. http://commons.wikimedia.org/wiki/File:UO_Allen_West.jpg
  • 3. http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/mid/1508/articleId/604/ctl/ReadCustom%20Default/Default.aspx
  • 4. http://www.guardian.co.uk/media/2010/aug/05/ipad-rupert-murdoch-apple-newscorp
  • 5. http://www.flickr.com/photos/plunkmasterknows/357836855/
  • 6. Mobile is the most important communicationtechnology since the printing press. http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
  • 7. Mobile is the most importanttechnology since the printing press. http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
  • 8. The 7th Mass Media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.htmlFlickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/ 317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
  • 9. The 7th Mass Media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.htmlFlickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/ 317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
  • 10. The 7th Mass Media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.htmlFlickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/ 317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
  • 11. The 7th Mass Media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.htmlFlickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/ 317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
  • 12. The 7th Mass Media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.htmlFlickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/ 317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
  • 13. The 7th Mass Media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.htmlFlickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/ 317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
  • 14. The 7th Mass Media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.htmlFlickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/ 317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
  • 15. Mobile is Disruptive Technology http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
  • 16. 4.6 Billion Mobile phone for >1/2 the planet.Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
  • 17. 4.6 Billion in Perspective 4 4B 3 2 1.2B 1.3B 1.4B 1.5B 1.2B0.85B 0.95B 1 Cars PCs Landlines Email 0 Internet TVs Credit Cards Mobile Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
  •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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  • 19. Opera Mini Traffic IncreasesUsage up 200% year-over-year http://www.opera.com/media/smw/
  •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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  •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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  •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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  • 23. http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
  • 24. iPhone Only Part of World Wide Market Symbian Android iPhone RIM Others 6% 15% 37% 17% 26% Android 26%, iPhone 17% in Q3 2010 http://www.gartner.com/it/page.jsp?id=1466313
  • 25. U.S. Smartphone SubscribersRIM iPhone Android Windows Palm 5% 11% 34% 26% 25% http://www.comscore.com/Press_Events/Press_Releases/2011/1/ comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
  • 26. Why compare mobile to the PC market? http://www.flickr.com/photos/mesq/413104380/sizes/o/
  • 27. Why Do We Assume There Will Be a Winner? http://www.flickr.com/photos/jsymmetry/166749290/
  • 28. Do Apps CreatePlatform Lock-in?If youve bought $200 worth ofapplications for yoursmartphone, youre much lesslikely to switch to a differentmodel in the future.In short, high spending onsmartphone apps ensures long-term platform loyalty. http://www.flickr.com/photos/fxp/2374147405/sizes/l/
  • 29. Do Apps REALLY Create Platform Lock-in? App Cost Twitter for iPhone Free Reeder $2.99 Instapaper $4.99 Facebook Free 1Password $9.99 Total $17.97 Switching Costs are Lower
  • 30. Are App Stores Essential to a Platform’s Success?
  • 31. http://www.techpaparazzi.com/wp-content/uploads/2010/07/apps.jpg
  • 32. http://www.flickr.com/photos/wolfgangstaudt/2174481713/sizes/l/
  • 33. Know Your Demographics Blackberry has Emerging markets40% 80%global enterprise of worldwide mobile market. MMS traffic.
  • 34. http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf
  • 35. Unlimited Voice, Text and Web for $40/mo.
  • 36. Know Your Geography Blackberry has Sharp sells 37% 80% Latin America of its phones insmartphone market. Japan, leads market. Most popular phone for youth in Brazil is Blackberry. Blackberry Messenger is Addictive. Network Effects. Source: http://bit.ly/dlpGt8
  • 37. SMS Dominance ITU Reports Teens send & receive200k 3339text messages sent texts a month—more every second. than 100 per day.
  • 38. 2007 SMS Revenue: 100 billion •Box Office •DVD Sales & Rentals Combined •Music Industry •Video GamesFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
  • 39. BMW Turned $70k MMS into $45M Revenue
  • 40. CHALLENGE:Find a single report that doesn’t show exponential growth for mobile web.
  • 41. WebKit & HTML5: Dominant Mobile Platform 2009 Smartphone Market Share (Gartner) 14% Symbian 1% Blackberry 4% iPhone Android 47% WebOS 14% Windows/Others Phones currently shipping or projected to ship using 20% WebKit in blue (85%). By contrast, 10 smartphone operating systems.
  • 42. Our iPhone app has been a Top 10 iPhonereference application for almost two years withalmost six million downloads, and even withall of the great chart positions and visibility –just as many iPhone consumers use ourmobile website as the application. —Kevin Nakao, Chief Operating Officer, Whitepages.com http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
  • 43. iPhone App Generated $400M in 2009
  • 44. Second App for Most Avid Deal Hunters
  • 45. Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/ But it’s not just about making money.
  • 46. 20% of the Kenyan GDP transits a mobilephone today...Meanwhile M-Pesa the biggestmobile banking service in Kenya has projectedthat 25% of the Kenyan GDP will transit amobile phone before the end of 2010. http://communities-dominate.blogs.com/brands/2010/11/lets-do-some-updates-to-our-fave- stories-in-mobile-services-and-apps.html
  • 47. I believe developing countries have more incommon with the most advanced mobile markets than the United States does.
  • 48. Mobile’s Eight Unique Abilities http://bit.ly/b3oUtH | http://bit.ly/92TYAR
  • 49. PERSONAL 63% do not share phonehttp://www.flickr.com/photos/fchouse/2829381653/
  • 50. ~50% of US admit to sleeping with phonePERMANENTLYCARRIED http://www.flickr.com/photos/kk/3615287378/
  • 51. ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/
  • 52. BUILT-IN PAYMENTCHANNEL
  • 53. CREATIVEIMPULSE http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
  • 54. ACCURATE MEASUREMENThttp://www.flickr.com/photos/memotions/259656126/
  • 55. SOCIAL CONTEXT http://www.flickr.com/photos/mythoto/1234638761/
  • 56. 100 million people actively usingFacebook from their mobile devices http://blog.facebook.com/blog.php?post=297879717130
  • 57. AUGMENTEDREALITY http://issuu.com/mkparsley/docs/ikea
  • 58. Thank You!Slides: slideshare.net/grigs • @grigs • jason@cloudfour.com cloudfour.com • mobileportand.com
  • 59. Ambient Location Apps and Geoloqi334 NW 11th Ave • mobileportland.com Next Monday, Jan 24th, 6 pm