8. ME NEED IPHONE APP.http://www.ﬂickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
9. We’ve been here before...
10. and it wasn’t pretty.
11. DON’Ts#1 Don’t Assume Customers Have Downloaded Your App
12. DON’Ts#2 Don’t Make Finding Store Locations & Hours Difﬁcult
13. Do as We Say, Not as We do.http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/
14. DON’Ts#3 Don’t forget that the ‘U’ in URL stands for Universal* * it actually stands for ‘uniform.’ ah well, close enough. ;-)
15. URLs Should Go to Content, Not Mobile Home
16. Links don’t open appshttp://www.ﬂickr.com/photos/mattimattila/4001221570/
17. Should the iPad Get Your Mobile Site?
18. Device Detection Must BeCore Part of Your Mobile Strategy http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
19. Web Content Management Systemsare the Mainframes of the Mobile Era
20. Features of New Platforms Integrated image resizing Video conversion and resizing Separation of content from markup so content can be used in native appsPrioritization of content based on context Full-featured APIs http://www.ﬂickr.com/photos/expressmonorail/3046970004/sizes/l/
21. DON’Ts#4 Don’t be believe the media (or mobile experts for that matter)* * Yes, that includes me!
22. Which is better? Who’s going to win? http://www.ﬂickr.com/photos/jsymmetry/166749290/
26. Do Apps CreatePlatform Lock-in?If youve bought $200 worth ofapplications for yoursmartphone, youre much lesslikely to switch to a differentmodel in the future.In short, high spending onsmartphone apps ensures long-term platform loyalty. http://www.ﬂickr.com/photos/fxp/2374147405/sizes/l/
27. Do Apps REALLY Create Platform Lock-in? App Cost Twitter for iPhone Free Reeder $2.99 Instapaper $4.99 Facebook Free 1Password $9.99 Total $17.97 Switching Costs are Lower
28. Are App Stores Essential to a Platform’s Success?
29. 1. Android Has Horrible App Store2. Needs to improve App Store to Compete 3. Oh Wait... NevermindAndroid RIM iPhone Windows Palm Others 2.8% 7.7% 2% 33.0% 25.2% 28.9% http://www.comscore.com/Press_Events/Press_Releases/2011/1/ comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
32. 81% of iPhone owners have household incomesgreater than the U.S. median household incomehttp://blog.comscore.com/2011/01/verizon_iphone_mobile_market.html
33. Cheaper iPhone Will Be a Big Deal (I think. Remember I don’t know either!)The analyst says Cook “appeared to reafﬁrmthe notion that Apple is likely to develop lowerpriced offerings” to expand the market for theiPhone. Cook said the company is planning“clever things” to address the prepaid market,and that Apple did not want its products to be“just for the rich,” and that the company is “notceding any market.”http://blogs.forbes.com/ericsavitz/2011/02/28/apple-plots-move-to-expand-iphones-market-share/
34. Why compare mobile to the PC market? http://www.ﬂickr.com/photos/mesq/413104380/sizes/o/
35. DOs#1 Know Your Customers and What Devices They Use
36. iPhone Only Part of World Wide Market Symbian Android RIM iPhone Windows Other 4% 4% 16% 37% 16% 23% Android 23%, iPhone 16% in 2010 http://www.gartner.com/it/page.jsp?id=1421013
37. U.S. Smartphone Subscribers Feb 2011 Android RIM iPhone Windows Palm Others 2.8% 7.7% 2% 33.0% 25.2% 28.9% http://www.comscore.com/Press_Events/Press_Releases/2011/1/ comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
38. Know Your Demographics Blackberry has Emerging markets40% 80%global enterprise of worldwide mobile market. MMS traffic.
39. Know Your Geography Blackberry has Sharp sells 37% 80% Latin America of its phones insmartphone market. Japan, leads market. Most popular phone for youth in Brazil is Blackberry. Blackberry Messenger is Addictive. Network Effects. Source: http://bit.ly/dlpGt8
40. What are your customers using? Ask ThemUse Mobile Analytics
41. DOs#2 Look beyond native apps to mobile web, SMS & MMS
42. BMW Turned $70k MMS into $45M Revenue
43. CHALLENGE:Find a single report that doesn’t show exponential growth for mobile web.
44. WebKit & HTML5: Dominant Mobile Platform 2010 Smartphone Market Share (Gartner) 4% 4% Symbian 16% Android 38% Blackberry iPhone WebOS Windows/Others 16% Phones currently shipping 23% WebKit in blue (96%). By contrast, 10 smartphone operating systems.
45. DOs#3 Apps for Your Most Loyal Customers, Add Value
46. iPhone App Generated $600M in First Year
47. Second App for Most Avid Deal Hunters
48. Reward People for Downloading Your App Take Advantage of Mobile Capabilities
49. DOs#4 Understand Mobile Context
50. Create a product,don’t re-imagine onefor small screens.Great mobileproducts are created,never ported. –Brian Fling
60. Google’s Three Mobile Behavior Groups Urgent now Repetitive now Bored nowhttp://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html
61. 80% during misc downtime 76% while waiting in lines 62% while watching TV 69% for point of sale researchhttp://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
62. CORE PRINCIPLEMobileFirst
63. Mobile First at GoogleGoogle programmers are doing workon mobile applications first, becausethey are better apps and thats whattop programmers want to develop.–Eric Schmidt, Google CEO 3 Source: http://aneventapart.com/2010/seattle/slides/04_wroblewski.pdf
64. Luke’s Take on Mobile FirstGrowth = OpportunityConstraints = FocusCapabilities = Innovation http://www.lukew.com/ff/entry.asp?933
67. ME NEED IPHONE APP.http://www.ﬂickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
68. What is your mobile strategy?There shouldn’t be a mobile strategy.It should simply be THE strategy.
69. M MMobile 4t ob on h ile da Po y, rtl 6p an m dFirstMobile is disruptive technology.It will touch all aspects of your business.Plan accordingly.Slides: bit.ly/grigs-innotech2011 | @grigs |email@example.com | cloudfour.com/blog | mobileportland.com