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Device Detection Must BeCore Part of Your Mobile Strategy http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
Web Content Management Systemsare the Mainframes of the Mobile Era
Features of New Platforms Integrated image resizing Video conversion and resizing Separation of content from markup so content can be used in native appsPrioritization of content based on context Full-featured APIs http://www.ﬂickr.com/photos/expressmonorail/3046970004/sizes/l/
DON’Ts#4 Don’t be believe the media (or mobile experts for that matter)* * Yes, that includes me!
Which is better? Who’s going to win? http://www.ﬂickr.com/photos/jsymmetry/166749290/
Do Apps CreatePlatform Lock-in?If youve bought $200 worth ofapplications for yoursmartphone, youre much lesslikely to switch to a differentmodel in the future.In short, high spending onsmartphone apps ensures long-term platform loyalty. http://www.ﬂickr.com/photos/fxp/2374147405/sizes/l/
Do Apps REALLY Create Platform Lock-in? App Cost Twitter for iPhone Free Reeder $2.99 Instapaper $4.99 Facebook Free 1Password $9.99 Total $17.97 Switching Costs are Lower
Are App Stores Essential to a Platform’s Success?
1. Android Has Horrible App Store2. Needs to improve App Store to Compete 3. Oh Wait... NevermindAndroid RIM iPhone Windows Palm Others 2.8% 7.7% 2% 33.0% 25.2% 28.9% http://www.comscore.com/Press_Events/Press_Releases/2011/1/ comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
81% of iPhone owners have household incomesgreater than the U.S. median household incomehttp://blog.comscore.com/2011/01/verizon_iphone_mobile_market.html
Cheaper iPhone Will Be a Big Deal (I think. Remember I don’t know either!)The analyst says Cook “appeared to reafﬁrmthe notion that Apple is likely to develop lowerpriced offerings” to expand the market for theiPhone. Cook said the company is planning“clever things” to address the prepaid market,and that Apple did not want its products to be“just for the rich,” and that the company is “notceding any market.”http://blogs.forbes.com/ericsavitz/2011/02/28/apple-plots-move-to-expand-iphones-market-share/
Why compare mobile to the PC market? http://www.ﬂickr.com/photos/mesq/413104380/sizes/o/
DOs#1 Know Your Customers and What Devices They Use
iPhone Only Part of World Wide Market Symbian Android RIM iPhone Windows Other 4% 4% 16% 37% 16% 23% Android 23%, iPhone 16% in 2010 http://www.gartner.com/it/page.jsp?id=1421013
U.S. Smartphone Subscribers Feb 2011 Android RIM iPhone Windows Palm Others 2.8% 7.7% 2% 33.0% 25.2% 28.9% http://www.comscore.com/Press_Events/Press_Releases/2011/1/ comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
Know Your Demographics Blackberry has Emerging markets40% 80%global enterprise of worldwide mobile market. MMS traffic.
Know Your Geography Blackberry has Sharp sells 37% 80% Latin America of its phones insmartphone market. Japan, leads market. Most popular phone for youth in Brazil is Blackberry. Blackberry Messenger is Addictive. Network Effects. Source: http://bit.ly/dlpGt8
What are your customers using? Ask ThemUse Mobile Analytics
DOs#2 Look beyond native apps to mobile web, SMS & MMS
Mobile First at GoogleGoogle programmers are doing workon mobile applications first, becausethey are better apps and thats whattop programmers want to develop.–Eric Schmidt, Google CEO 3 Source: http://aneventapart.com/2010/seattle/slides/04_wroblewski.pdf
Luke’s Take on Mobile FirstGrowth = OpportunityConstraints = FocusCapabilities = Innovation http://www.lukew.com/ff/entry.asp?933
ME NEED IPHONE APP.http://www.ﬂickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
What is your mobile strategy?There shouldn’t be a mobile strategy.It should simply be THE strategy.
M MMobile 4t ob on h ile da Po y, rtl 6p an m dFirstMobile is disruptive technology.It will touch all aspects of your business.Plan accordingly.Slides: bit.ly/grigs-innotech2011 | @grigs |firstname.lastname@example.org | cloudfour.com/blog | mobileportland.com