Get Me a Mobile Strategy
or You’re Fired!




Jason Grigsby
Slides: slideshare.com/grigs
@grigs • jason@cloudfour.com
clou...
We’ve been here before...
and it wasn’t pretty.
Mobile is Disruptive Technology




  http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2...
!"#$%&'()*&+)&*',-*./0&1'2&13*".'()*&+)&*'45".*$")
                             $67")&'8'$9"-07':1&+1';'<='4,>':1&+1'?'@-/...
Opera Mini Traffic Increases
Usage up 200% year-over-year




       http://www.opera.com/media/smw/
!"#$%&'&()*+)#'",*- ."/'0$*+1"/02&%*3*4",015#02&%
6"7*+&89/%2",*:;0"%*.2%*<2(*2%*6"7*+)#'",*.$2'"*=%#58>"%0,*:;0"% ?/'0"1
...
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  ...
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...
The Gold Rush is On!
http://www.flickr.com/photos/76074333@N00/317952268/ |
 http://futuristmovie.com Creative Commons BY-NC-SA 2.0
DON’Ts




#1       Don’t Assume Customers
         Have Downloaded Your App
DON’Ts




#2       Don’t Rely on Flash
Plants vs. Zombies
DON’Ts




#3       Don’t Make Finding Store
         Locations & Hours Difficult
Do as We Say, Not as We do.

http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/
DON’Ts




#4       Simple to Use Does Not
         Mean Dumb
Don’t Skip Core Functionality




How Do I Add an RSS Feed to My RSS Reader?
1024 x 768: Still No Way to Add RSS
Why Can’t You Subscribe to Podcasts in iTunes?
Digital Hub Strategy Sucks




Mobile is Primary Experience
Shake the App to Find a Random Gift?




  Source: http://www.getelastic.com/mobile-app-dos-donts/
DON’Ts




#5               Don’t forget that the ‘U’ in
                 URL stands for Universal*


  * it actually stan...
URLs Should Go to Content, Not Mobile Home
Why go to the Desktop Web?
Great Mobile Site. Good Luck Finding it.
URLs Don’t Open Apps
Why can’t I learn about iPad apps on my iPhone?
Should the iPad Get Your Mobile Site?
Device Detection Must Be
Core Part of Your Mobile Strategy




   http://mobiforge.com/designing/story/effective-design-mu...
DOs




#1    Know Your Customers and
      What Devices They Use
“   Two new devices aimed at defending

     the firm's crumbling market share




                                        ...
http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
Blackberry Market Share Since iPhone Release

 20



 15



 10



  5



  0
   2007              2008              2009
U.S. Smartphone Platforms

                     Nov-09                 Feb-10           Point Change


  RIM              ...
iPhone Only Part of World Wide Market
  Symbian         RIM              iPhone          Windows Mobile       Linux
  Andr...
Android Shipping 60,000 Phones a Day




Androlib: http://bit.ly/chBp1c | RCR Wireless: http://bit.ly/cZaxBk | Mobile Mark...
115 Android Phones Announced or Shipping
Acer beTouch E110 – March                       HTC Paradise                     ...
Know Your Demographics


 Blackberry has     Emerging markets



40% 80%
global enterprise     of worldwide
 mobile market...
Know Your Geography

  Blackberry has                           Sharp sells



 37% 80%
  Latin America                   ...
What are your customers using?



       Ask Them

Use Mobile Analytics
DOs




#2    Look beyond native apps to
      mobile web, SMS & MMS
Some concerns about Snackable methods.
BMW Turned $70k MMS into $45M Revenue
CHALLENGE:
Find a single report that doesn’t show
 exponential growth for mobile web.
Flirtomatic
$15M in Revenue
• $12 per month from 175,000
  paying customers
• 30% use the service seven
  times a day
• So...
DOs




#3    Apps for Your Most Loyal
      Customers, Add Value
iPhone App Generated $400M in 2009
Second App for Most Avid Deal Hunters
Reward People for Downloading Your App
   Take Advantage of Mobile Capabilities
DOs




#4    Consistent Experience
      Across Devices and Offline
Holistic Customer Experience




  http://www.getelastic.com/mobile-app-dos-donts/
Drive Offline Sales with Mobile Apps




     http://www.getelastic.com/offline-sales-mobile-apps/
DOs




#5    Understand Mobile Context
Create a product,
don’t re-imagine one
for small screens.
Great mobile
products are created,
never ported.
          –Bria...
Mobile’s Eight Unique Abilities
                  personal
        permanently carried
                always on
      bui...
Google’s Three Mobile Behavior Groups



                  Repetitive now

                        Bored now

            ...
CORE PRINCIPLE




Mobile
First
Mobile First at Google




Google programmers are doing work
on mobile applications first, because
they are better apps an...
Luke’s Take on Mobile First



Growth                  = Opportunity
Constraints = Focus
Capabilities = Innovation


   ht...
What is your mobile strategy?

There shouldn’t be a mobile strategy.

It should simply be THE strategy.
Mobile
First
Mobile is disruptive technology.
It will touch all aspects of your business.

Plan accordingly.

Slides: slid...
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
Get me a mobile strategy or you're fired   web 2
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Get me a mobile strategy or you're fired web 2

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Learn the DOs and DON’Ts of a Successful Mobile Strategy.

Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year.

People and businesses are waking up to the reality that mobile is the next big thing.

With this realization comes another pressing question: What should our mobile strategy be?

Similar to the early days of the Internet, we’re seeing companies answer this fundamental question in many different ways.

Learn from both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.

Finally, we’ll look at methods for evaluating mobile strategies based on demographics, mobile context, and the unique characteristics of mobile devices.

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  • 'There shouldn´t be a mobile strategy. It should simply be The Strategy'. Mobile marketing won´t save an enterprise which doesn´t have a strategy.... .
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Get me a mobile strategy or you're fired web 2

  1. 1. Get Me a Mobile Strategy or You’re Fired! Jason Grigsby Slides: slideshare.com/grigs @grigs • jason@cloudfour.com cloudfour.com • mobileportand.com
  2. 2. We’ve been here before...
  3. 3. and it wasn’t pretty.
  4. 4. Mobile is Disruptive Technology http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
  5. 5. !"#$%&'()*&+)&*',-*./0&1'2&13*".'()*&+)&*'45".*$") $67")&'8'$9"-07':1&+1';'<='4,>':1&+1'?'@-/+*&+1'4A*&+'>/-)07 3<7=4/1>13?=+571G0H1@??1A=5=B=13CB=A/1G0H1DE61G0H1@/.05,F/1I0/-0 J3-0.1#"1(+,-./-012345/16,+457 M&):: '" ,&-./"()*%"+*"% !"#$%&'()*%"+*"% 3<7=4/1>13?=+57 @/.05,F/K &" 6,+457/A1'L") 6,+457/A1!#L*% %" 2+805-38/-019::; M#&:: ,&-./"()*%"+*"% $" @??1A=5=B=13CB=A/ 6,+457/A1'L** #" M!!:: !"#$%&'()*%"+*"% !" DE6K M):: G1#H"16,+457/A1*L*% (! ($ (& () (* (!! (!$ (!& (!) (!* (+,-./-012345/16,+457 3<7=4/1>13?=+57 @??1A=5=B=13CB=A/ DE6 @/.05,F/ !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& 26 G9:CC&3$#-""H+&F24$&+F0==$1&03&60/+#&$0DF#&I,2/#$/+&+03.$&52,3.F JKLMLNOB&@",/.$%&7">=23A&E$="/#+&P&C"/D23&@#235$A&E$+$2/.FB Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  6. 6. Opera Mini Traffic Increases Usage up 200% year-over-year http://www.opera.com/media/smw/
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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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ource: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  10. 10. The Gold Rush is On!
  11. 11. http://www.flickr.com/photos/76074333@N00/317952268/ | http://futuristmovie.com Creative Commons BY-NC-SA 2.0
  12. 12. DON’Ts #1 Don’t Assume Customers Have Downloaded Your App
  13. 13. DON’Ts #2 Don’t Rely on Flash
  14. 14. Plants vs. Zombies
  15. 15. DON’Ts #3 Don’t Make Finding Store Locations & Hours Difficult
  16. 16. Do as We Say, Not as We do. http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/
  17. 17. DON’Ts #4 Simple to Use Does Not Mean Dumb
  18. 18. Don’t Skip Core Functionality How Do I Add an RSS Feed to My RSS Reader?
  19. 19. 1024 x 768: Still No Way to Add RSS
  20. 20. Why Can’t You Subscribe to Podcasts in iTunes?
  21. 21. Digital Hub Strategy Sucks Mobile is Primary Experience
  22. 22. Shake the App to Find a Random Gift? Source: http://www.getelastic.com/mobile-app-dos-donts/
  23. 23. DON’Ts #5 Don’t forget that the ‘U’ in URL stands for Universal* * it actually stands for ‘uniform.’ ah well, close enough. ;-)
  24. 24. URLs Should Go to Content, Not Mobile Home
  25. 25. Why go to the Desktop Web?
  26. 26. Great Mobile Site. Good Luck Finding it.
  27. 27. URLs Don’t Open Apps
  28. 28. Why can’t I learn about iPad apps on my iPhone?
  29. 29. Should the iPad Get Your Mobile Site?
  30. 30. Device Detection Must Be Core Part of Your Mobile Strategy http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
  31. 31. DOs #1 Know Your Customers and What Devices They Use
  32. 32. “ Two new devices aimed at defending the firm's crumbling market share ” against threats like the Apple iPhone. http://www.mobile-weblog.com/50226711/rim_releases_two_new_smartphones.php
  33. 33. http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
  34. 34. Blackberry Market Share Since iPhone Release 20 15 10 5 0 2007 2008 2009
  35. 35. U.S. Smartphone Platforms Nov-09 Feb-10 Point Change RIM 40.8% 42.1% 1.3 Apple 25.5% 25.4% -0.1 Microsoft 19.1% 15.1% -4.0 Google 3.8% 9.0% 5.2 Palm 7.2% 5.4% -1.8 http://www.comscore.com/Press_Events/Press_Releases/2010/4/ comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share
  36. 36. iPhone Only Part of World Wide Market Symbian RIM iPhone Windows Mobile Linux Android WebOS 90000 80878 67500 45000 34346 24889 22500 15027 8126 6798 0 1112 2009 Smartphone Sales — Thousands of Units http://www.gartner.com/it/page.jsp?id=1306513
  37. 37. Android Shipping 60,000 Phones a Day Androlib: http://bit.ly/chBp1c | RCR Wireless: http://bit.ly/cZaxBk | Mobile Marketing Watch: http://bit.ly/cPCOnA
  38. 38. 115 Android Phones Announced or Shipping Acer beTouch E110 – March HTC Paradise Motorola Morrison – Cliq – DEXT Acer beTouch E400 – April HTC Magic – Sapphire – T-Mobile myTouch 3G – Motorola Motoroi – Sholes Tablet – XT720 Acer Liquid – A1 Google Ion – Dopod A6188 Motorola MT710 Alcatel OT-980 – May HTC myTouch Slide – MyTouch 2 – Espresso – May Motorola Opus One – Boost Mobile i1 Bluebird Pidion BIP-6000 17th Motorola Sholes – XT701 Chinavision The Robot Superphone – CVNC-M80 HTC Passion – Dragon – Zoom 2 – Nexus One – Motorola Quench – Cliq XT – Zeppelin – XT800 Cool F910 – Apanda A60 GooglePhone Philips V808 Compulab Exeda HTC Predator Philips V900 Dell Aero HTC Scorpion – Late 2010 Qigi i6 Dell Mini 5 – Streak Huawei RBM2 – Der Allrounder – Red Bull Mobile Samsung Beam i8520 – Halo Dell Ophone mini3i – Benzine Huawei U8220 – U82226 – U8230 – T-Mobile Pulse Samsung Behold 2 T939 Foxda C8901 Huawei U8100 – U8110 – T-Mobile Pulse Mini Samsung Bigfoot Garmin Nuvifone A50 Huawei U8300 Samsung Galaxy i7500 Geek Phone One Huawei U8800 Samsung Galaxy Lite i5700 – Galaxy Mini – Spica – General Mobile Brava Inbrics M1 Galaxy Portal General Mobile Cosmos – March Innocomm Skate Samsung Galaxy S General Mobile Cosmos 2 – June Kogan Agora Samsung Houdini General Mobile DSTL1 Koolu Freerunner – Openmoko GTA02 Samsung i899 General Mobile Touch Stone – Late 2010 Kyocera Zio M6000 – July Samsung M100S – SHW-M100S Gigabyte GSmart Codfish G1305 Lenovo O1 Ophone Samsung Moment – InstinctQ m900 Gigabyte GSmart – S1200 Android Lenovo LeName Samsung Saturn i6500 Haier H7 LG Andro-1 – KH5200 Saygus VPhone V1 HighScreen PP5420 LG GT540 Swift – April Sciphone N12 HighScreen Zeus LG GW620 InTouch Max – Eve – Etna Sciphone N16 Hisense HS-E90 LG GW880 Amundsen Sciphone N17 HKC Pearl LG LU2300 – June Sciphone N19 HTC Bahamas LG Prada 3 – LS680 Sciphone N21 HTC Click – Fiesta – Tattoo Lumigon T1 – May Sony Ericsson Sunny HTC Desire – Bravo – Incredible – March 26th Lumigon S1 – June Sony Ericsson Susan HTC Desire 6200 – Verizon Droid Eris Lumigon E1 Sony Ericsson XPERIA X10 – Infinity – March HTC Dragon Motorola Backflip – Motus Sony Ericsson XPERIA X10 Mini – Robyn – June HTC Dream – T-Mobile G1 Motorola Devour A555 – Calgary – February 25th Sony Ericsson XPERIA X10 Mini ProJune HTC Evo – Supersonic – A9292 Motorola Droid – Sholes – Tao – Milestone Sunno S880 HTC Hero – G2 Touch Motorola Heron Tiger G3 HTC Halo Motorola i1 Vibo A688 HTC Huangshan Motorola LaJolla ZiiLABS Zii Trinity HTC Legend – March 30th Motorola MB511 – Ruth ZTE Blade HTC Lancaster Motorola MB200 ZTE Smooth HTC Liberty Motorola MB300 ZTE Racer HTC Memphis Motorola Mirage – Shadow – Nexus Two http://www.googleandblog.com/faq-about-google-android/
  39. 39. Know Your Demographics Blackberry has Emerging markets 40% 80% global enterprise of worldwide mobile market. MMS traffic.
  40. 40. Know Your Geography Blackberry has Sharp sells 37% 80% Latin America of its phones in smartphone market. Japan, leads market. Most popular phone for youth in Brazil is Blackberry. Blackberry Messenger is Addictive. Network Effects. Source: http://bit.ly/dlpGt8
  41. 41. What are your customers using? Ask Them Use Mobile Analytics
  42. 42. DOs #2 Look beyond native apps to mobile web, SMS & MMS
  43. 43. Some concerns about Snackable methods.
  44. 44. BMW Turned $70k MMS into $45M Revenue
  45. 45. CHALLENGE: Find a single report that doesn’t show exponential growth for mobile web.
  46. 46. Flirtomatic $15M in Revenue • $12 per month from 175,000 paying customers • 30% use the service seven times a day • Sold 28,000 virtual gifts in the five days between Boxing Day and New Year’s Eve Source: http://bit.ly/cck1xE | http://bit.ly/dpHbak
  47. 47. DOs #3 Apps for Your Most Loyal Customers, Add Value
  48. 48. iPhone App Generated $400M in 2009
  49. 49. Second App for Most Avid Deal Hunters
  50. 50. Reward People for Downloading Your App Take Advantage of Mobile Capabilities
  51. 51. DOs #4 Consistent Experience Across Devices and Offline
  52. 52. Holistic Customer Experience http://www.getelastic.com/mobile-app-dos-donts/
  53. 53. Drive Offline Sales with Mobile Apps http://www.getelastic.com/offline-sales-mobile-apps/
  54. 54. DOs #5 Understand Mobile Context
  55. 55. Create a product, don’t re-imagine one for small screens. Great mobile products are created, never ported. –Brian Fling
  56. 56. Mobile’s Eight Unique Abilities personal permanently carried always on built-in payment channel creative impulse social context location aware accurate audience measurement augmented reality http://bit.ly/b3oUtH | http://bit.ly/92TYAR
  57. 57. Google’s Three Mobile Behavior Groups Repetitive now Bored now Urgent now http://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html
  58. 58. CORE PRINCIPLE Mobile First
  59. 59. Mobile First at Google Google programmers are doing work on mobile applications first, because they are better apps and that's what top programmers want to develop. –Eric Schmidt, Google CEO 3 Source: http://aneventapart.com/2010/seattle/slides/04_wroblewski.pdf
  60. 60. Luke’s Take on Mobile First Growth = Opportunity Constraints = Focus Capabilities = Innovation http://www.lukew.com/ff/entry.asp?933
  61. 61. What is your mobile strategy? There shouldn’t be a mobile strategy. It should simply be THE strategy.
  62. 62. Mobile First Mobile is disruptive technology. It will touch all aspects of your business. Plan accordingly. Slides: slideshare.com/grigs | @grigs | jason@cloudfour.com | cloudfour.com
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