Casting Off Our Desktop Shackles

Casting Oﬀ Our Desktop Shackles Jason Grigsby • @grigs • cloudfour.com Slides: bit.ly/shackles-wvpdx http://www.ﬂickr.com/photos/theroadisthegoal/372137752/

Follow along @grigs_talks bit.ly/shackles-wvpdx After event: @grigshttp://www.ﬂickr.com/photos/stevegarﬁeld/4247757731/

There is no mobile web. http://www.ﬂickr.com/photos/robboudon/6035811624/

I’m conflicted. http://www.ﬂickr.com/photos/tudor/4324056624/

There are valid reasons to question mobile context. And despite that, I can’t help but feel… http://www.ﬂickr.com/photos/bourguiboeuf/5364614975/

We’re limiting ourselves. http://www.ﬂickr.com/photos/lintmachine/2306383943/

1. Mobile doesn ’t mean taking th ings away.http://www.ﬂickr.com/photos/quinnanya/4599750124/

Don’t Skip Core FunctionalityHow Do I Add an RSS Feed to My RSS Reader?

1024 x 768: Still No Way to Add RSS

URLs should go to content, not mobile home.

http://xkcd.com/869/

Why go to the desktop web?

Great mobile site. Good luck finding it.

But if there’s one thing I’ve learned in observingpeople on their mobile devices, it’s that they’lldo anything on mobile if they have the need.Write long emails? Check. Manage complex setsof information? Check. And the list goes on.If people want to do it, they’ll do it on mobile -especially when it’s their only or mostconvenient option. —Luke Wroblewski lukew.com/ﬀ/entry.asp?1333 http://www.ﬂickr.com/photos/emmacox/6095336904/

2. Our vision of mobile context is often wrong.http://www.ﬂickr.com/photos/brunauto/5062644167/

80% duringmisc downtime76% whilewaiting in lines62% whilewatching TV69% for point ofsale research http://www.ﬂickr.com/photos/missmeng/5327470961

TMI: 39% use phoneon the toilet.

Yes, we can’t knowthe mobile context. http://www.ﬂickr.com/photos/timcaynes/158599960/

But that doesn’t mean mobile isn’t unique and powerful.http://www.ﬂickr.com/photos/sparktography/2485147794/

Mobile as the 7thMass Media?

1. Printing press http://www.ﬂickr.com/photos/buschap/3917984966/

2. Recordings http://www.ﬂickr.com/photos/taviona/278461610/

3. Cinema http://www.ﬂickr.com/photos/m4tik/4687194723/

4. Radio http://www.ﬂickr.com/photos/kt/249301268/

5. Television http://www.ﬂickr.com/photos/simon_aughton/2178768452/

6. Internet http://www.ﬂickr.com/photos/lecates/454787692/

7. Mobile http://www.ﬂickr.com/photos/djwudi/382030798/

http://www.ﬂickr.com/photos/pedestriantype/4789244416/Mobile’s EightUnique Abilities

1. PERSONAL 63% do not share phonehttp://www.ﬂickr.com/photos/fchouse/2829381653/

~50% of US admit to sleeping with phone2. PERMANENTLYCARRIED http://www.ﬂickr.com/photos/kk/3615287378/

3. ALWAYS ON http://www.ﬂickr.com/photos/gilderic/3517477267/

4. BUILT-IN PAYMENT CHANNEL

5. CREATIVEIMPULSE http://www.ﬂickr.com/photos/d_a_v_i_d_m_/246298437/

6. ACCURATE MEASUREMENThttp://www.ﬂickr.com/photos/memotions/259656126/

7. SOCIAL CONTEXT http://www.ﬂickr.com/photos/mythoto/1234638761/

8. AUGMENTEDREALITY http://issuu.com/mkparsley/docs/ikea

Mobile is the most borg-liketechnology we’ve ever seen

Inspiringhttp://www.ﬂickr.com/photos/asphericlens/5661878892/

“When a new medium borrows from an existingone, some of what it borrows makes sense, butmuch of the borrowing is thoughtless, ‘ritual’,and often constrains the new medium. Overtime, the new medium develops its ownconventions, throwing oﬀ existing conventionsthat don’t make sense.” —John Allsopp, Dao of Web Design

What are we borrowing from the previousmedium—the PC Internet—that doesn’t makesense for mobile?

And can an article written for a previousmedium really be the key to a new one?

“The history of mobile phones has been a longslow process of copying what works on thedesktop and then sheepishly realizing that it justdoesn’t quite work right.” —Scott Jenson

320 px Too much focus on the smaller screen.

TV resolution reinforces this idea 1980 px1080 px This is HDTV

Why do we need tolook at our phones toget directions?One vibration for left.Two for right. http://www.ﬂickr.com/photos/williamhook/4225307113

Old saying in mobile: Asia is two years ahead…http://www.ﬂickr.com/photos/romainguy/3673700251/

of Europewhich is twoyears ahead… http://www.ﬂickr.com/photos/djou/2079730487

of the United States. http://www.ﬂickr.com/photos/davearquati/459024208/

“My impression is that there was no computersanymore. Only tablets and phones.”“Some Apple devices, but not that much. Mostof the smartphones are Samsung and HTCphones (no surprise here), but also a *lot* offeature phones and not-that-smart-phones (oldsmart phones). ”

It’s fairly certain that the highest-value use will stay predominantly on desktop. —Jakob Nielsenhttp://www.ﬂickr.com/photos/dplanet/82899080/

Most complex tasks have vastly better userexperience on the desktop and thus will beperformed there. Im talking anything fromresearching your next car purchase to learningabout a new medical condition (and its associatedpharmaceuticals) to managing your investmentportfolio. Yes, you might enter a stock trade withyour brokers mobile app, but youll research newmutual funds on the desktop. —Jakob Nielsen

http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf

Unlimited Voice, Text and Web for $40/mo.

The Post-PC Era Didn’tStart with the iPad http://www.ﬂickr.com/photos/acaben/541334636/

It started in Asia withmobile phones and spread todeveloping countries. http://www.ﬂickr.com/photos/jamesjustin/3914923307

GSMA Predictions for End of 2011 Connections YoY % Total Largest Market (millions) Growth %Asia-Paciﬁc 3,019 50% 17% China (961M) Africa 648 11% 18% Nigeria (99M) Americas 627 10% 11% Brazil E.Europe 541 9% 6% Russia (231M) W.Europe 539 9% 3% Germany (112M)USA/Canada 367 6% 9% USA (340M)Middle East 330 5% 11% Iran (82M) World 6,071 100% 13%

Oﬃcially #2mobile region.“Out of every100 people, 65have someform of mobileconnectivity.”

Africa has more in common with Asia than Asia does with the United States.http://www.ﬂickr.com/photos/ict4d/3068105816/

slideshare.net/CMSummit/ms-internet-trends060710final

Thanks Steve Souders!nytimes.com/2011/04/18/technology/18mobile.html

http://www.ﬂickr.com/photos/kiwanja/316944787920% of Kenya’s GDP sentthrough mobile banking.

We often get asked how much to add mobileto desktop. It should be the opposite. http://www.ﬂickr.com/photos/stephenhackett/3728570312

Mobile is the most important technology since the printing press.http://www.ﬂickr.com/photos/rhadley/3527304106/

UN urging more mobilefor developing countries.

A 2005 London Business School study found that for every additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%.http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-microfinance-farming

Saﬀron uprising

Cellscope puts microscopes in remote areas.

World changing tech. Not just for the aﬄuent.

World changing tech. Not just for the aﬄuent.Android Phones Help Poor Farmers in Uganda Afghan Women Tolerate Beating for Cell Phones in Emerging Market Cambodia: Using text messaging as weapon in malaria war U.N. plan provides mobile numbers to poor with Cloud Number Information helps combat food insecurity in Kenya3 million poor in Africa and South Asia to gain access to mobile phone numbers India Turns to Mobile Phones in Bid to Improve Vaccination Rate Tanzanian farmers report improved yields via SMS

Want more?Textually.org

SupportMobileActive.org

http://dstorey.tumblr.com/post/10045571079/mobiledominance

According to California-based mobile-banking innovator Carol Realini, executive chairman of Obopay: “Africa is the Silicon Valley of banking. The future of banking is being defined here… It’s going to change the world.”http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-microfinance-farming

http://www.ﬂickr.com/photos/whiteafrican/2888960873

And really, is the United States that diﬀerent? Or is the story simply not being told? http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only

Understanding mobile as the primary and sometimes only device…http://www.ﬂickr.com/photos/e4a-2030/5106562313

http://www.ﬂickr.com/photos/goobi/4021009835/is diﬃcult when we spend so much time on our PCs.

Word Lens

A9 Flow Powered by Amazon

Polar Rose. Bought by Apple.

We’re just scratchingSensor Capabilities the surface of what• Location detection: GPS, WiFi, cell towers these sensors can do.• Orientation: direction from a digital compass• Device positioning & motion: from an accelerometer• Audio: input from a microphone; output to speaker• Video & image: capture/input from a camera• Device connections: through Bluetooth between devices• Proximity: device closeness to physical objects• Ambient Light: light/dark environment awareness• RFID reader: identify & track objects with broadcasted identifiers• Multi-touch sensors• Haptic feedback: “feel” different surfaces on a screen• Biometrics: retinal, fingerprint, etc.• Push: real-time notifications “instant” to user 27 Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21

Is there a mobile web? http://www.ﬂickr.com/photos/robboudon/6035811624/

Is mobile a new mass media? http://www.ﬂickr.com/photos/robboudon/6035811624/

What about mobile web? http://www.ﬂickr.com/photos/robboudon/6035811624/

If mobile is a new medium, thenthe mobile web is a bit of a half-breed – it is part mobile mediumand part internet medium so itinherits traits from both. —Tim Kadlec

http://www.ﬂickr.com/photos/meredithfarmer/377846740/

A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with you, always on. They don’t stopthere though. They respond to context of environmentand adapt based on the users behavioral history – theycreate a truly personalized and responsive userexperience regardless of the situation. —Tim Kadlec

A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with you, always on. They don’t stopthere though. They respond to context of environment Where have I heard this recently?and adapt based on the users behavioral history – theycreate a truly personalized and responsive userexperience regardless of the situation. —Tim Kadlec

http://www.ﬂickr.com/photos/adactio/6301799843Upcoming Zombie Apocalypse of Devices

http://www.slideshare.net/scottjenson/mobile-apps-must-die

Just-in-timeinteraction http://www.slideshare.net/scottjenson/mobile-apps-must-die

today’s just in case web + apps (now with added experience)“ Our apps offer the best experience... (so please download, install and keep them updated, just in case that time comes...we promise you won’t regret it) support information products shopping shopping brand infotainment web site native infotainment social tool apps tools tool corporate PR jobs investor newsThanks to Stephanie Rieger for these brilliant slides. http://www.slideshare.net/yiibu/reset-the-web

...but I don’t want to own your app, I want to own the possibility space of your app. http://www.slideshare.net/yiibu/reset-the-webParaphrased from Mike Kuniavsky @ Webdirections South http://www.ﬂickr.com/photos/zenilorac/698514624

tomorrows just in time web (because everything is connected)I’d like to use whatever device I haveon-hand to learn more about this thing/tool/service/place (right here and rightnow)...please show me what I can do. support information tools Like+ smart thing http://www.slideshare.net/yiibu/reset-the-web

“ ...a world where our devices load applications opportunistically as we need them, in real time. The technological model for this... is web pages. But these will be web pages with advanced functionality that can be accessed seamlessly from remote or local networks—and even from other mobile devices. - Scott Jenson on Forbes: Apps are overhttp://www.slideshare.net/yiibu/reset-the-web http://www.ﬂickr.com/photos/keepwaddling1/3048726936/

We look at mobile as a small screenversion of the our computers… http://www.ﬂickr.com/photos/bendodson/3367856091

when we should be lookingat mobile as so much more. http://www.ﬂickr.com/photos/whiteafrican/3401121885

http://www.iphone-entreprise.com	273
http://edu643summerb.wikispaces.com	155
http://lanyrd.com	13
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http://formacionmestreacasa.gva.es	5
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Casting Off Our Desktop Shackles

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