Casting Off Our Desktop Shackles    Jason Grigsby • @grigs • cloudfour.com              Slides: bit.ly/shackles-wvpdx      ...
Follow along         @grigs_talks    bit.ly/shackles-wvpdx       After event: @grigshttp://www.flickr.com/photos/stevegarfie...
There is no mobile web.   http://www.flickr.com/photos/robboudon/6035811624/
I’m conflicted.                  http://www.flickr.com/photos/tudor/4324056624/
There are valid reasons to question mobile context.     And despite that, I can’t help but feel…               http://www....
We’re limiting ourselves.    http://www.flickr.com/photos/lintmachine/2306383943/
1. Mobile doesn                            ’t mean taking th                                                    ings away....
Don’t Skip Core FunctionalityHow Do I Add an RSS Feed to My RSS Reader?
1024 x 768: Still No Way to Add RSS
URLs should go to content, not mobile home.
http://xkcd.com/869/
Why go to the desktop web?
Great mobile site. Good luck finding it.
But if there’s one thing I’ve learned in observingpeople on their mobile devices, it’s that they’lldo anything on mobile i...
2. Our vision of mobile   context is often wrong.http://www.flickr.com/photos/brunauto/5062644167/
80% duringmisc downtime76% whilewaiting in lines62% whilewatching TV69% for point ofsale research                   http:/...
TMI: 39% use phoneon the toilet.
Yes, we can’t knowthe mobile context.   http://www.flickr.com/photos/timcaynes/158599960/
But that doesn’t    mean mobile isn’t    unique and powerful.http://www.flickr.com/photos/sparktography/2485147794/
Mobile as the 7thMass Media?
1. Printing press                    http://www.flickr.com/photos/buschap/3917984966/
2. Recordings                http://www.flickr.com/photos/taviona/278461610/
3. Cinema            http://www.flickr.com/photos/m4tik/4687194723/
4. Radio           http://www.flickr.com/photos/kt/249301268/
5. Television                http://www.flickr.com/photos/simon_aughton/2178768452/
6. Internet              http://www.flickr.com/photos/lecates/454787692/
7. Mobile            http://www.flickr.com/photos/djwudi/382030798/
http://www.flickr.com/photos/pedestriantype/4789244416/Mobile’s EightUnique Abilities
1. PERSONAL              63% do not             share phonehttp://www.flickr.com/photos/fchouse/2829381653/
~50% of US admit to                 sleeping with phone2. PERMANENTLYCARRIED             http://www.flickr.com/photos/kk/36...
3. ALWAYS ON   http://www.flickr.com/photos/gilderic/3517477267/
4. BUILT-IN PAYMENT CHANNEL
5. CREATIVEIMPULSE       http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
6. ACCURATE                                                   MEASUREMENThttp://www.flickr.com/photos/memotions/259656126/
7. SOCIAL CONTEXT   http://www.flickr.com/photos/mythoto/1234638761/
8. AUGMENTEDREALITY               http://issuu.com/mkparsley/docs/ikea
Mobile is the most borg-liketechnology we’ve ever seen
Inspiringhttp://www.flickr.com/photos/asphericlens/5661878892/
“When a new medium borrows from an existingone, some of what it borrows makes sense, butmuch of the borrowing is thoughtle...
What are we borrowing from the previousmedium—the PC Internet—that doesn’t makesense for mobile?
And can an article written for a previousmedium really be the key to a new one?
“The history of mobile phones has been a longslow process of copying what works on thedesktop and then sheepishly realizin...
320 px         Too much focus on         the smaller screen.
TV resolution reinforces this idea                        1980 px1080 px                                               Thi...
Why do we need tolook at our phones toget directions?One vibration for left.Two for right. http://www.flickr.com/photos/wil...
Old saying in   mobile:   Asia is two   years ahead…http://www.flickr.com/photos/romainguy/3673700251/
of Europewhich is twoyears ahead…               http://www.flickr.com/photos/djou/2079730487
of the United States.  http://www.flickr.com/photos/davearquati/459024208/
“My impression is that there was no computersanymore. Only tablets and phones.”“Some Apple devices, but not that much. Mos...
It’s fairly                                                certain that the                                               ...
Most complex tasks have vastly better userexperience on the desktop and thus will beperformed there. Im talking anything f...
http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf
Unlimited Voice, Text and Web for $40/mo.
The Post-PC Era Didn’tStart with the iPad     http://www.flickr.com/photos/acaben/541334636/
It started in Asia withmobile phones and spread todeveloping countries.   http://www.flickr.com/photos/jamesjustin/3914923307
GSMA Predictions for End of 2011                  Connections                YoY                                % Total   ...
Officially #2mobile region.“Out of every100 people, 65have someform of mobileconnectivity.”
Africa has      more in      common with      Asia than Asia      does with the      United States.http://www.flickr.com/ph...
slideshare.net/CMSummit/ms-internet-trends060710final
Thanks Steve Souders!nytimes.com/2011/04/18/technology/18mobile.html
Thanks Steve Souders!nytimes.com/2011/04/18/technology/18mobile.html
http://www.flickr.com/photos/kiwanja/316944787920% of Kenya’s GDP sentthrough mobile banking.
We often get asked how much to add mobileto desktop. It should be the opposite.              http://www.flickr.com/photos/s...
Mobile is the most important technology               since the printing press.http://www.flickr.com/photos/rhadley/3527304...
UN urging more mobilefor developing countries.
A 2005 London Business School study    found that for every additional 10 mobile    phones per 100 people in a developing ...
Saffron uprising
Cellscope puts microscopes in remote areas.
World changing tech. Not just for the affluent.
World changing tech. Not just for the affluent.Android Phones Help Poor Farmers in Uganda         Afghan Women Tolerate Beat...
Want more?Textually.org
SupportMobileActive.org
http://dstorey.tumblr.com/post/10045571079/mobiledominance
According to California-based mobile-banking innovator Carol Realini, executive chairman of Obopay: “Africa is the Silicon...
http://www.flickr.com/photos/whiteafrican/2888960873
And really, is the United States that different?    Or is the story simply not being told?      http://mobithinking.com/mob...
Understanding       mobile as the       primary and       sometimes only       device…http://www.flickr.com/photos/e4a-2030...
http://www.flickr.com/photos/goobi/4021009835/is difficult when we spend so much time on our PCs.
Word Lens
A9 Flow Powered by Amazon
Polar Rose. Bought by Apple.
We’re just scratchingSensor Capabilities                                                      the surface of what•   Locat...
Is there a mobile web?   http://www.flickr.com/photos/robboudon/6035811624/
Is mobile a new mass media?      http://www.flickr.com/photos/robboudon/6035811624/
What about mobile web?    http://www.flickr.com/photos/robboudon/6035811624/
If mobile is a new medium, thenthe mobile web is a bit of a half-breed – it is part mobile mediumand part internet medium ...
http://www.flickr.com/photos/meredithfarmer/377846740/
A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with ...
A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with ...
http://www.flickr.com/photos/adactio/6301799843Upcoming Zombie Apocalypse of Devices
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
http://www.slideshare.net/scottjenson/mobile-apps-must-die
Just-in-timeinteraction      http://www.slideshare.net/scottjenson/mobile-apps-must-die
today’s just in case web + apps                                              (now with added experience)“   Our apps offer...
...but I don’t want to own your app, I want to own the possibility   space of your app.      http://www.slideshare.net/yii...
tomorrows just in time web                  (because everything is connected)I’d like to use whatever device I haveon-hand...
“    ...a world where our devices load     applications opportunistically     as we need them, in real time.     The techn...
We look at mobile as a small screenversion of the our computers…                    http://www.flickr.com/photos/bendodson/...
when we should be lookingat mobile as so much more.                             http://www.flickr.com/photos/whiteafrican/3...
BIG THINK
Jason Grigsby • @grigs • cloudfour.com     Slides: bit.ly/shackles-wvpdx
We wrote a book. WebVisions has on sale.
M on                                        ob d                                      M                                   ...
Jason Grigsby • @grigs • cloudfour.com     Slides: bit.ly/shackles-wvpdx
Casting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
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Casting Off Our Desktop Shackles

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No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.

We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.

But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.

Published in: Technology, Business
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  • Interesting addition from a CNN article (http://goo.gl/Z1kmW):

    'increasing the number of cell phone users by 10 among a group of 100 people raises GDP by 0.6%. To quote technology writer Nicholas Sullivan: 'Extrapolating from UN figures on poverty reduction (1% GDP growth results in a 2% poverty reduction), that.0.6% growth would cut poverty by roughly 1.2%. Given 4 billion people in poverty, that means with every 10 new phones per 100 people, 48 million people graduate from poverty. ...''
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Casting Off Our Desktop Shackles

  1. 1. Casting Off Our Desktop Shackles Jason Grigsby • @grigs • cloudfour.com Slides: bit.ly/shackles-wvpdx http://www.flickr.com/photos/theroadisthegoal/372137752/
  2. 2. Follow along @grigs_talks bit.ly/shackles-wvpdx After event: @grigshttp://www.flickr.com/photos/stevegarfield/4247757731/
  3. 3. There is no mobile web. http://www.flickr.com/photos/robboudon/6035811624/
  4. 4. I’m conflicted. http://www.flickr.com/photos/tudor/4324056624/
  5. 5. There are valid reasons to question mobile context. And despite that, I can’t help but feel… http://www.flickr.com/photos/bourguiboeuf/5364614975/
  6. 6. We’re limiting ourselves. http://www.flickr.com/photos/lintmachine/2306383943/
  7. 7. 1. Mobile doesn ’t mean taking th ings away.http://www.flickr.com/photos/quinnanya/4599750124/
  8. 8. Don’t Skip Core FunctionalityHow Do I Add an RSS Feed to My RSS Reader?
  9. 9. 1024 x 768: Still No Way to Add RSS
  10. 10. URLs should go to content, not mobile home.
  11. 11. http://xkcd.com/869/
  12. 12. Why go to the desktop web?
  13. 13. Great mobile site. Good luck finding it.
  14. 14. But if there’s one thing I’ve learned in observingpeople on their mobile devices, it’s that they’lldo anything on mobile if they have the need.Write long emails? Check. Manage complex setsof information? Check. And the list goes on.If people want to do it, they’ll do it on mobile -especially when it’s their only or mostconvenient option. —Luke Wroblewski lukew.com/ff/entry.asp?1333 http://www.flickr.com/photos/emmacox/6095336904/
  15. 15. 2. Our vision of mobile context is often wrong.http://www.flickr.com/photos/brunauto/5062644167/
  16. 16. 80% duringmisc downtime76% whilewaiting in lines62% whilewatching TV69% for point ofsale research http://www.flickr.com/photos/missmeng/5327470961
  17. 17. TMI: 39% use phoneon the toilet.
  18. 18. Yes, we can’t knowthe mobile context. http://www.flickr.com/photos/timcaynes/158599960/
  19. 19. But that doesn’t mean mobile isn’t unique and powerful.http://www.flickr.com/photos/sparktography/2485147794/
  20. 20. Mobile as the 7thMass Media?
  21. 21. 1. Printing press http://www.flickr.com/photos/buschap/3917984966/
  22. 22. 2. Recordings http://www.flickr.com/photos/taviona/278461610/
  23. 23. 3. Cinema http://www.flickr.com/photos/m4tik/4687194723/
  24. 24. 4. Radio http://www.flickr.com/photos/kt/249301268/
  25. 25. 5. Television http://www.flickr.com/photos/simon_aughton/2178768452/
  26. 26. 6. Internet http://www.flickr.com/photos/lecates/454787692/
  27. 27. 7. Mobile http://www.flickr.com/photos/djwudi/382030798/
  28. 28. http://www.flickr.com/photos/pedestriantype/4789244416/Mobile’s EightUnique Abilities
  29. 29. 1. PERSONAL 63% do not share phonehttp://www.flickr.com/photos/fchouse/2829381653/
  30. 30. ~50% of US admit to sleeping with phone2. PERMANENTLYCARRIED http://www.flickr.com/photos/kk/3615287378/
  31. 31. 3. ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/
  32. 32. 4. BUILT-IN PAYMENT CHANNEL
  33. 33. 5. CREATIVEIMPULSE http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
  34. 34. 6. ACCURATE MEASUREMENThttp://www.flickr.com/photos/memotions/259656126/
  35. 35. 7. SOCIAL CONTEXT http://www.flickr.com/photos/mythoto/1234638761/
  36. 36. 8. AUGMENTEDREALITY http://issuu.com/mkparsley/docs/ikea
  37. 37. Mobile is the most borg-liketechnology we’ve ever seen
  38. 38. Inspiringhttp://www.flickr.com/photos/asphericlens/5661878892/
  39. 39. “When a new medium borrows from an existingone, some of what it borrows makes sense, butmuch of the borrowing is thoughtless, ‘ritual’,and often constrains the new medium. Overtime, the new medium develops its ownconventions, throwing off existing conventionsthat don’t make sense.” —John Allsopp, Dao of Web Design
  40. 40. What are we borrowing from the previousmedium—the PC Internet—that doesn’t makesense for mobile?
  41. 41. And can an article written for a previousmedium really be the key to a new one?
  42. 42. “The history of mobile phones has been a longslow process of copying what works on thedesktop and then sheepishly realizing that it justdoesn’t quite work right.” —Scott Jenson
  43. 43. 320 px Too much focus on the smaller screen.
  44. 44. TV resolution reinforces this idea 1980 px1080 px This is HDTV
  45. 45. Why do we need tolook at our phones toget directions?One vibration for left.Two for right. http://www.flickr.com/photos/williamhook/4225307113
  46. 46. Old saying in mobile: Asia is two years ahead…http://www.flickr.com/photos/romainguy/3673700251/
  47. 47. of Europewhich is twoyears ahead… http://www.flickr.com/photos/djou/2079730487
  48. 48. of the United States. http://www.flickr.com/photos/davearquati/459024208/
  49. 49. “My impression is that there was no computersanymore. Only tablets and phones.”“Some Apple devices, but not that much. Mostof the smartphones are Samsung and HTCphones (no surprise here), but also a *lot* offeature phones and not-that-smart-phones (oldsmart phones). ”
  50. 50. It’s fairly certain that the highest-value use will stay predominantly on desktop. —Jakob Nielsenhttp://www.flickr.com/photos/dplanet/82899080/
  51. 51. Most complex tasks have vastly better userexperience on the desktop and thus will beperformed there. Im talking anything fromresearching your next car purchase to learningabout a new medical condition (and its associatedpharmaceuticals) to managing your investmentportfolio. Yes, you might enter a stock trade withyour brokers mobile app, but youll research newmutual funds on the desktop. —Jakob Nielsen
  52. 52. http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf
  53. 53. Unlimited Voice, Text and Web for $40/mo.
  54. 54. The Post-PC Era Didn’tStart with the iPad http://www.flickr.com/photos/acaben/541334636/
  55. 55. It started in Asia withmobile phones and spread todeveloping countries. http://www.flickr.com/photos/jamesjustin/3914923307
  56. 56. GSMA Predictions for End of 2011 Connections YoY % Total Largest Market (millions) Growth %Asia-Pacific 3,019 50% 17% China (961M) Africa 648 11% 18% Nigeria (99M) Americas 627 10% 11% Brazil E.Europe 541 9% 6% Russia (231M) W.Europe 539 9% 3% Germany (112M)USA/Canada 367 6% 9% USA (340M)Middle East 330 5% 11% Iran (82M) World 6,071 100% 13%
  57. 57. Officially #2mobile region.“Out of every100 people, 65have someform of mobileconnectivity.”
  58. 58. Africa has more in common with Asia than Asia does with the United States.http://www.flickr.com/photos/ict4d/3068105816/
  59. 59. slideshare.net/CMSummit/ms-internet-trends060710final
  60. 60. Thanks Steve Souders!nytimes.com/2011/04/18/technology/18mobile.html
  61. 61. Thanks Steve Souders!nytimes.com/2011/04/18/technology/18mobile.html
  62. 62. http://www.flickr.com/photos/kiwanja/316944787920% of Kenya’s GDP sentthrough mobile banking.
  63. 63. We often get asked how much to add mobileto desktop. It should be the opposite. http://www.flickr.com/photos/stephenhackett/3728570312
  64. 64. Mobile is the most important technology since the printing press.http://www.flickr.com/photos/rhadley/3527304106/
  65. 65. UN urging more mobilefor developing countries.
  66. 66. A 2005 London Business School study found that for every additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%.http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-microfinance-farming
  67. 67. Saffron uprising
  68. 68. Cellscope puts microscopes in remote areas.
  69. 69. World changing tech. Not just for the affluent.
  70. 70. World changing tech. Not just for the affluent.Android Phones Help Poor Farmers in Uganda Afghan Women Tolerate Beating for Cell Phones in Emerging Market Cambodia: Using text messaging as weapon in malaria war U.N. plan provides mobile numbers to poor with Cloud Number Information helps combat food insecurity in Kenya3 million poor in Africa and South Asia to gain access to mobile phone numbers India Turns to Mobile Phones in Bid to Improve Vaccination Rate Tanzanian farmers report improved yields via SMS
  71. 71. Want more?Textually.org
  72. 72. SupportMobileActive.org
  73. 73. http://dstorey.tumblr.com/post/10045571079/mobiledominance
  74. 74. According to California-based mobile-banking innovator Carol Realini, executive chairman of Obopay: “Africa is the Silicon Valley of banking. The future of banking is being defined here… It’s going to change the world.”http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-microfinance-farming
  75. 75. http://www.flickr.com/photos/whiteafrican/2888960873
  76. 76. And really, is the United States that different? Or is the story simply not being told? http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only
  77. 77. Understanding mobile as the primary and sometimes only device…http://www.flickr.com/photos/e4a-2030/5106562313
  78. 78. http://www.flickr.com/photos/goobi/4021009835/is difficult when we spend so much time on our PCs.
  79. 79. Word Lens
  80. 80. A9 Flow Powered by Amazon
  81. 81. Polar Rose. Bought by Apple.
  82. 82. We’re just scratchingSensor Capabilities the surface of what• Location detection: GPS, WiFi, cell towers these sensors can do.• Orientation: direction from a digital compass• Device positioning & motion: from an accelerometer• Audio: input from a microphone; output to speaker• Video & image: capture/input from a camera• Device connections: through Bluetooth between devices• Proximity: device closeness to physical objects• Ambient Light: light/dark environment awareness• RFID reader: identify & track objects with broadcasted identifiers• Multi-touch sensors• Haptic feedback: “feel” different surfaces on a screen• Biometrics: retinal, fingerprint, etc.• Push: real-time notifications “instant” to user 27 Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21
  83. 83. Is there a mobile web? http://www.flickr.com/photos/robboudon/6035811624/
  84. 84. Is mobile a new mass media? http://www.flickr.com/photos/robboudon/6035811624/
  85. 85. What about mobile web? http://www.flickr.com/photos/robboudon/6035811624/
  86. 86. If mobile is a new medium, thenthe mobile web is a bit of a half-breed – it is part mobile mediumand part internet medium so itinherits traits from both. —Tim Kadlec
  87. 87. http://www.flickr.com/photos/meredithfarmer/377846740/
  88. 88. A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with you, always on. They don’t stopthere though. They respond to context of environmentand adapt based on the users behavioral history – theycreate a truly personalized and responsive userexperience regardless of the situation. —Tim Kadlec
  89. 89. A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with you, always on. They don’t stopthere though. They respond to context of environment Where have I heard this recently?and adapt based on the users behavioral history – theycreate a truly personalized and responsive userexperience regardless of the situation. —Tim Kadlec
  90. 90. http://www.flickr.com/photos/adactio/6301799843Upcoming Zombie Apocalypse of Devices
  91. 91. http://www.slideshare.net/scottjenson/mobile-apps-must-die
  92. 92. http://www.slideshare.net/scottjenson/mobile-apps-must-die
  93. 93. http://www.slideshare.net/scottjenson/mobile-apps-must-die
  94. 94. http://www.slideshare.net/scottjenson/mobile-apps-must-die
  95. 95. http://www.slideshare.net/scottjenson/mobile-apps-must-die
  96. 96. http://www.slideshare.net/scottjenson/mobile-apps-must-die
  97. 97. http://www.slideshare.net/scottjenson/mobile-apps-must-die
  98. 98. Just-in-timeinteraction http://www.slideshare.net/scottjenson/mobile-apps-must-die
  99. 99. today’s just in case web + apps (now with added experience)“ Our apps offer the best experience... (so please download, install and keep them updated, just in case that time comes...we promise you won’t regret it) support information products shopping shopping brand infotainment web site native infotainment social tool apps tools tool corporate PR jobs investor newsThanks to Stephanie Rieger for these brilliant slides. http://www.slideshare.net/yiibu/reset-the-web
  100. 100. ...but I don’t want to own your app, I want to own the possibility space of your app. http://www.slideshare.net/yiibu/reset-the-webParaphrased from Mike Kuniavsky @ Webdirections South http://www.flickr.com/photos/zenilorac/698514624
  101. 101. tomorrows just in time web (because everything is connected)I’d like to use whatever device I haveon-hand to learn more about this thing/tool/service/place (right here and rightnow)...please show me what I can do. support information tools Like+ smart thing http://www.slideshare.net/yiibu/reset-the-web
  102. 102. “ ...a world where our devices load applications opportunistically as we need them, in real time. The technological model for this... is web pages. But these will be web pages with advanced functionality that can be accessed seamlessly from remote or local networks—and even from other mobile devices. - Scott Jenson on Forbes: Apps are overhttp://www.slideshare.net/yiibu/reset-the-web http://www.flickr.com/photos/keepwaddling1/3048726936/
  103. 103. We look at mobile as a small screenversion of the our computers… http://www.flickr.com/photos/bendodson/3367856091
  104. 104. when we should be lookingat mobile as so much more. http://www.flickr.com/photos/whiteafrican/3401121885
  105. 105. BIG THINK
  106. 106. Jason Grigsby • @grigs • cloudfour.com Slides: bit.ly/shackles-wvpdx
  107. 107. We wrote a book. WebVisions has on sale.
  108. 108. M on ob d M ile ay, Po 6p rtl m an dWe wrote a book. WebVisions has on sale.
  109. 109. Jason Grigsby • @grigs • cloudfour.com Slides: bit.ly/shackles-wvpdx
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