Teaching Old Media New Tricks

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    Teaching Old Media New Tricks - Presentation Transcript

    1. College journalism in the 21 st century
    2. What is Social Media?
      • Interaction
      • Collaboration
      • Feedback
      • Conversation
      • Connection
    3. A Short Clip…
      • CommonCraft Video “Social Media in Plain English”
        • http://www.youtube.com/watch?v=MpIOClX1jPE
    4. Some Examples
      • Many people and organizations are beginning to incorporate new media into their journalistic efforts.
      • The New Whitehouse
        • http://www.whitehouse.gov/
      • The Vatican
        • http://www.youtube.com/vatican
      • New York Times
        • http://www.nytimes.com/services/mobile/images/nyt_iphones.jpg
      • Wall Street Journal
        • http://twitter.com/WSJ
    5. Preparing for the “Real World”
      • New Media isn’t just a fad.
      • Print papers are losing money, circulation.
      • Students need to learn the skills.
      • So what changes need to be made?
      • CollegeJourn on Twitter
        • http://tinyurl.com/bb7m7z
      • What do you think?
        • Learning from students
        • Non-traditional skills
        • Enthusiasm
        • Taking risks
        • Social media
    6. Twitter
      • Setting up a Twitter account in a flash.
      • http://twitter.com/
    7. Wordpress/Blogger
      • Adding a blog to your webpage puts a “face” to the name.
      • http://wordpress.com/
    8. YouTube
      • Creating a YouTube account lets your broadcast your message to millions.
      • http://www.youtube.com/
    9. Basic Video
      • Video adds a new dimension to your website.
      • Even a no-frills approach is effective.
    10. So what’s the point?
      • Currently, everything that’s being done is an experiment.
      • Sustainability
      • Taking a risk
      • Acting like you belong
      • Paving the way
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