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PTDA 2010 Presentation

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My presentation to PTDA on social netwrking and WEB 2.0

My presentation to PTDA on social netwrking and WEB 2.0

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Transcript

  • 1.  
  • 2. Introduction
    • IBM out of school 1976
      • SE-Sales-Marketing-Management-Executive
    • ROLM 1987
      • Executive ( Marketing, Distribution)
    • MCI 1990
      • Executive ( Marketing, Technology)
    • Modern 1992
      • Marketing
      • General Management
      • Executive/Owner
      • President & CEO
    • Past President of MHEDA 2005
    • Currently serve on Modern’s board and:
      • J.J.Haines
      • Delaware Valley Floral Group
      • Westminster
      • National Association of Wholesalers Institute for Distribution Excellence
      • Trinity Solebury
      • Philadelphia World Affairs Council
  • 3. Prospecting for the Future: Web 2.0 for B to B Marketing Dave Griffith President & CEO Modern Group Ltd
  • 4. The Challenge The Market People Asset Products Business Model Capital Results
  • 5. The Challenge The Market People Asset Products Business Model Capital Results Technology 2.0 ?
  • 6. A-Ha Moment
  • 7. Class Reunion
    • Lindsay Class 2006
      • 125 Class Mates
      • All on facebook
      • Arrangements done in under a week
      • Updates real-time
      • Available anyone with internet access
      • Self correcting information and contact information
    • Dad Class 1972
      • 35 Class Mates
      • Few e-mails
      • Arrangements took 3 months
      • Required Admin
      • Paper
      • Updates required cut-off date
      • No Pictures or Common Space
  • 8. Observations
    • Speed
    • Accuracy
    • Ease of Use
    • Quality Results
    • Relatively Affordable
    • Brand Building
    Impact on Business She used facebook and I didn’t know what facebook was !
  • 9. Our Experience
    • 1. Better access to customers and decision makers through networking 2. Improved awareness in our community and customer base. 3. Reaching different folks than traditional media. 4. A chance to position the firm as a different kind of value provider. 5. A new way to drive traffic to our web site and 1 800 number. 6. An entirely new way to tell our individual story to customers and prospects. 7. Cross selling opportunity between our sales forces. 8. Better employee communications supporting our open door / open book management process. 9. Speed in getting messages out with combo email blasts, twitter, and FB postings. Recent storms are one example as we reach out to customers with unique offerings. 10. Ability to attract younger and more technology savvy employees
  • 10. Agenda
    • Modern Overview
    • Technology Strategy
    • Technology Overview
    • Operations Applications and Work Flow
      • ERP MS-NAV
      • MS SharePoint 2.0
      • MS Suit
      • CRM
      • moderngroup.com 2.0
      • LinkedIn, facebook, 2.0
      • AtRoad and GPS
      • Networks, Voice, Data, Cell
      • Hardware and Handhelds
    • Lessons Learned
    2.0 Tools in our overall technology tool box.
  • 11. Modern Overview
  • 12. Modern Overview
    • Industrial Distribution
      • MHEDA, National Association of Wholesalers , ARA, AED,
      • Sales, Used, Parts, Service, Training
      • 16 locations
      • 420 Employees
      • 400 Products
      • 40% Sales, 22% Rentals, 38% Parts/Service
      • 100% Employee Owned
      • Open Door/Open Book
      • www.moderngroup.com
  • 13. Technology Strategy
    • We expect to use leading edge technology to leverage our business by driving our productivity, our ability to deliver our services and products, and to drive our brand. We look to use technology as a competitive tool and a means to differentiate Modern in the market. We expect ROI for our investment and measure accordingly.
  • 14. Technology Overview Data ERP, MS NAV Hosted Network MS Suite & Share Point CRM At-Road & GPS LinkedIn & facebook Moderngroup.com Portal Voice, Data, Internet
  • 15. Technology Overview
    • Accounting MS NAV / MS Suite & SharePoint / CRM
    • Marketing MS NAV / Web / CRM/ LinkedIn & FB/ MS Suite SharePoint
    • Sales MS NAV / WEB/ CRM/ LinkedIn & FB/ MS Suite & SharePoint
    • Operations At Road/ GPS/ MS NAV/ MS Suite & SharePoint/ CRM
    • HR Systems MS NAV/ Web / LinkedIn
    • Networking All voice, data, internet All applications are hosted and accessible through any browser or handheld device with correct security through the Modern Portal.
  • 16. Operational Applications and Work Flows
  • 17. Work Flow
    • Use technology to change process.
    • Understand current, and where you want to go with your processes.
    • Examples
      • Electronic RO
      • Account Management
        • LinkedIn, Web and SharePoint
      • Quote to Order
      • Customer Portals
  • 18. Brand
    • Drive Awareness
    • Drive new product and service
      • Fleet
      • Used Equipment
    • Consistent Look and Feel across platforms
    • Consistent experience at every location and employee
    • Speed and Productivity
  • 19. Modern Portal
  • 20. MS-NAV
  • 21. SharePoint
  • 22. MS- Suite Excell Outlook Word Power Point
  • 23. moderngroup.com
  • 24. moderngroup.com
  • 25. moderngroup.com
  • 26. moderngroup.com
  • 27. At Road & GPS
    • High Speed Service Van Internet Access
    • GPS Directions and Dispatch
    • All Applications available
    • Electronic RO
    • CRM & e-mail
    • OEM Information
    • Training
  • 28. At Road & GPS
  • 29. Networks/Hardware
    • All Applications are hosted
      • Third party site, backup, security
      • Software licenses
      • Performance on demand
      • Portal
    • Hardware
      • PC / Windows Based
      • Smartphone
        • i-phones
        • Treo
        • Lenovo/IBM PC’s
        • Tablets
  • 30. Salesforce.com
  • 31. CRM
    • Access to all our systems
      • Data
      • Quote
      • Calendar
      • Account Plans
      • T-Times
      • Activity Management
      • Two way communications
  • 32. Customer Satisfaction
    • WINSBY Model
    • All Location measured
    • Touched 300 Customers from 12/09
    • Overall score 59, > 40 indicates growth
    • Doing monthly
    • Part of compensation elements
  • 33.  
  • 34. LinkedIn and FB
    • Remember reunion lesson
    • Case Study and Details
    • Remember our Strategy, drive traffic and transactions. > productivity.
    • Social Networking as a business tool
      • 500M users
      • Search to Brand to Access to Network
  • 35. Relationship Economics Case Study
    • Selling, Marketing and Branding are about:
    • Access….
    • Productive Access
    • Organization and Process
    • Information
      • - Problem Solving
      • -Find the Pain and Fix It
    • Responsiveness
    • Results, “The give and the get”
  • 36. Relationship Economics Case Study
    • Results
      • Productive Tracking of Contacts
      • Leverage of Contacts
      • Exposure and Branding
      • Business
      • Improved Problem Solving
      • Education and Awareness
  • 37. Relationship Economics Case Study
    • My Network consists of:
      • Modern Employees, Vendors, Customers
      • YPO, MHEDA, NAW, ARA, AED
      • J.J. Haines and Delaware Valley Floral Group
      • Westminster and Kenyon
      • IBM, ROLM, MCI days
      • Trinity
      • My Community and Family
      • Other Trade Associations and Wharton from Speaking and Teaching
      • New Ones every day
  • 38. Relationship Economics Case Study
    • Tools
      • Modern’s Network, PC and Treo
      • MS Outlook, CRM, Web Site, and SharePoint
      • Linkedin for business
      • facebook for personal
      • A consistent process with Outlook, CRM, SharePoint, Linkedin and facebook
      • Aggressive use of the web and search function
  • 39. Dave Griffith President and CEO Modern Group Ltd [email_address] http://www.linkedin.com/in/griffithd 215 949 9251 (wk) 215 943 8901 (fax) 215 840 8103 (cell) Diane Bauer, Assistant 215 949 9246 (wk) [email_address] www.moderngroup.com Modern Keeps You Rolling Relationship Economics Case Study E-mail Address Link to Linkedin Link to Modern Web Site
  • 40. Linkedin Toolbar
  • 41. Contact Updates from Linkedin to my Outlook
  • 42.  
  • 43. Groups Presentations
  • 44. Meta-tagged key words
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50. WEB, LinkedIn and FB Data
    • Hi David,
    • Here is this week's summary for the Facebook Page: Modern Group Ltd
    • -1 Fans this week (216 total Fans)
    • 2 Wall Posts, Comments, and Likes this week (0 last week)
    • 76 visits to your page this week(68 visits last week)
    • Update your Fans:
    • http://www.facebook.com/n/?pages%2FModern-Group-Ltd%2F239169001575&v=wall&mid=29c47d4G628aa705G1763639G66&n_m=griffithd%40moderngroup.com
    • Visit your Insights Page:
    • http://www.facebook.com/n/?business%2Finsights%2F&pages&i=239169001575&mid=29c47d4G628aa705G1763639G66&n_m=griffithd%40moderngroup.com
    • Get more Fans with Facebook Ads:
    • http://www.facebook.com/n/?ads%2Fcreate%2F&src=pg_edit&fbid=239169001575&mid=29c47d4G628aa705G1763639G66&n_m=griffithd%40moderngroup.com
    • Thanks,
    • The Facebook Team
    • =======================================
    • This message was intended for griffithd@moderngroup.com. If you do not wish to receive this type of email from Facebook in the future, please click on the link below to unsubscribe.
    • http://www.facebook.com/o.php?k=c37585&u=1653253893&mid=29c47d4G628aa705G1763639G66
    • Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303
  • 51. Data
  • 52.
    • Examples
      • Ken Shaw at Fred Hill
      • University of Delaware
      • Presentation Access
      • Multiple Accesses to Various Companies
      • Multiple Sales
        • Generac
        • Hyster
      • Speaking Opportunity
      • Information Exchange blogs, groups, e-mails
    Relationship Economics Case Study
  • 53. Relationship Economics Case Study
    • Process
      • Maintain Contacts
      • Create Contacts with Grab Function
      • Work Linkedin and facebook regularly
      • Drive Traffic to your web site
      • Participate with Groups, Discussion Groups
      • Respond to requests
      • Update, Invite, Share Information
      • Make it part of your work flow with employees, vendors and customers
  • 54.
    • Get Started:
    • https://www.linkedin.com
    • http://www.facebook.com
    • Set up your profile, download your contacts and invite.
    • Play with the site and start driving business and
    • relationships.
    • It’s all about access and how productive you and your organization can be.
    • You have relationships, leverage them.
    Relationship Economics Case Study
  • 55. Lessons Learned
    • Wear Muddy Boots
    • Listen to the youngsters
    • Look to other industries
    • Make sound investments
      • Can you buy it at Staples
      • You are not in the development business
      • People
    • Training and Time
    • Does it drive your strategy?
    • It’s only a tool if you use it!
  • 56. The Challenge The Market People Asset Products Business Model Capital Results Technology
  • 57. Economics
    • In Budget every year.
    • Productivity
    • Brand and Brand Buzz.
    • Ease of Use.
    • Training all the time.
      • New Folks
      • Current Employees
      • Acquisitions
    • Always looking around the corner
  • 58. Questions
    • Demo with our live system….
      • www.moderngroup.com
      • Modern Portal
      • LinkedIn
      • facebook
      • MS-NAV
      • Video….. major opportunity
      • Twitter….working on where this fits
  • 59. PTDA
    • Thank You
    • Dave Griffith
    • President and CEO
    • Modern Group Ltd
    • [email_address]
    • http://www.linkedin.com/in/griffithd
    • 215 949 9251 (wk)
    • 215 943 8901 (fax)
    • 215 840 8103 (cell)
    • Diane Bauer, Assistant
    • 215 949 9246 (wk)
    • [email_address]
    • www.moderngroup.com
    • Modern Keeps You Rolling
    Get started and I will Be happy to connect with you or PTDA discussion group and follow up.