Wayfinding for downtown Northfield, MN

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At the joint NDDC/Chamber of Commerce forum on 2/6/07, Neuger Communications Group presented the preliminary designs for a wayfinding sign program for the downtown historic district. This design project was commissioned by city staff as part of the larger streetscape planning initiative.

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Wayfinding for downtown Northfield, MN

  1. 1. neu com ications Group WAYFINDING SIGN DESIGNS N ORTHFIELD HISTORIC DISTRICT Preliminary designs prepared for the City of Northfield Presented to tbe Nortlyfield Downtown Development Corporation Forum February 6, 2007
  2. 2. SCOPE OF THE PROJECT: ° Design a -wayfindinggrapbic identity system for t/ Je Nort/ Jfield Historic District. — *1i'. ‘'t‘ IIllilf'. '.1lli'. ~L‘T‘. IilHt‘ll‘. «~11.1u‘~~Ii1i'i§I . =.I1U. i. lI‘: :tit i“llk‘ I‘ k X I’i’; lI‘j i )'(""]l‘i('[. Jill Nil 1)L‘'L". H]‘ Iiitcc }~: c‘. i11i: Ii. :I' L‘I. ll‘iil iiL‘§: j.: II lIc.1I: ::L‘: :i~ 2 I )i'i*I'iii': i~: ' . ’.HI«‘i'i I. I.i'i11.ii''.7llll}"~ i)L"-1". ‘ up .1 l‘c'nI‘c~; 'I'i1.1IiL‘ ~i: ;'“. ii‘~. :L. i'L'.1t': C: .1 ; ;I'.1j, W|‘iIt~ 'nl. ':tL"'I"c"‘. [ 111.21‘. iii flit‘ i'ii. m:”i. i3~r: ‘igt ‘I l. i:; .1.L1 IUHTI - Solicit public comment on tbe preliminary design: (February-Marcb 200 7) lzzmvii-uu.1:. I1I«i: : . I'fl; ti1 ‘~'. .lIi‘. ‘L'iL': «»I1cic~i; ;:; '. :c. Il1i. L-III [U1 ',3I'L"~'1li. li'.1l? ‘.i>ii? '(‘ii (‘lH}i‘. ;. i I‘ }‘: ' jiiiifl
  3. 3. REPRESENTATIVE C OMMUNITY CONSTITUENCIES ‘ Mayor's Downtown Streetscape Task Force ‘ Northfield Heritage Preservation Commission ' Northfield Downtown Development Corporation * Chamber of Commerce ' ArtsPlan 06 Group l i»'i'i1u rxri l| «.ir‘i-: l’ ‘—| -‘LII-. »:
  4. 4. COMMUNITY PERCEPTIONS OF N ORTHI-‘IELD’S IDENTITY We invited comments about five aspects of Northfield's community identity: ‘ Eras of the town’s significant historical touch points ' Colors that characterize various historical periods ‘ Typographic styles ° Community characteristics ‘ Community identity li‘v'l'llll F'X| '|ll‘. ‘i'l{l’ ~—ir; ii~. »:
  5. 5. ( '(fi}, (£4¢o.9fi -7 I ” V " , _ . ‘ ‘N ‘ “ I __ R _ I "‘ J1 , .a . ‘ ‘ ‘I ' ‘i -‘T’! I "‘i'’_ -. . l ‘ I w - -‘; ;- V '"“~ ' ' Irv , - ‘ if "L V’ ‘T '7 - . “ E; *“‘*. ‘~5i' 3 E. ‘.; »;, -.~. ..: : El? ‘NEl_l{: r1¢. l.? '*JZJL. £I i[ l { V ‘I ll’. M ll I‘ umuidim = v.'(| (=~lI'. =lllI(t‘ mi-I-um
  6. 6. Co M ~ Hogan blip‘ fl “ J I I ? -'/ //: i_“, ‘Is I . JJ ”~‘~, -—. __ l ‘ re . .3- -‘ . ‘—O_____ *3 EXIT 69 éij “~ ‘I. 5 l 1 .1} 0 RI TYPOGRAPHIC STYLES in
  7. 7. COLORS . .. «I ZY‘l'| ‘v. '|”lTll rx'i'i"l l t. ir'ii: ‘i'
  8. 8. - fi—vl~ nl I-1 ii. 5:-3' T’ g ml ln" I : _‘_. __I77' l ‘ v. .. C. .. "FIV- . ‘.. .*. ' . . _ 1 III! -. .'A and : rad 'nh. .‘l‘. Il :3‘: my ‘a-I ‘. ‘'‘7A' In 4*'1‘_IuI| _ .13. . ;' , IX ‘11: , u i I , .. I 1.. ‘ _’ F. -. ..’. .._ _. _ : . . ; ' : 'r 1 - 1.. g . ‘t: .‘. '1 >4.‘ . .--~ / . . ., I {'1 gt»; Irv}; -I_lLlvirzr‘Y iI: I2:_ur: r'J'I‘1 lmaui-"Sui #11-t= JlI. =nI-Ir noruruw
  9. 9. COMMUNITY CHARACTERISTICS 'Yi'li‘l| li| .= iiii-. 'r
  10. 10. NOT QUITE CONSENSUS, BUT CLOSE: ' Interest in maintaining an historic, small town sensibility ‘ Ready to move on from the cow image ° Suspicion of being too “slick” ‘ Desire to present a more graphically sophisticated identity ' Strong interest in alleviating the visual Clutter within the historic district li‘r'l'llll F'Y| '|ll’. ‘i'iCl’ =1-‘LII-. »:
  11. 11. SIGN SCHEME 1: HISTORIC ——-~— eémeé --~— HISTURIC NORTHFIELD EST. 1855 HEADER PANEL LOCATION PANEL 0 IBLK Public Library COLOR PALETTE . «old weee» feeling - Distressed type with stylized display face 0 Muted, earthy colors
  12. 12. SIGN SCHEME 2: CLASSIC _, -V A‘/ K/('{;7// (" /0 TJ ORTHFIELD HEADER PANEL LOCATION PANEL ‘I lBLK i. T>‘I’. i ---gr-:25-cw COLOR PALETTE ° Traditional type styles ° Decorative embellishments ° Nature-inspired colors
  13. 13. SIGN SCHEME 3: CONTEMPORARY / Li/ cétlme fa I-IISTORIC NORTHPIELD HEADER PANEL LOCATION PANEL - I IBLK Public Library COLOR PALETTE ' Casual and modern type styles ° Clean, crisp lines _ 4 Vivid colors I ll ? “<I‘rll-. r'iiZ~ "ll. l"'i
  14. 14. PROPOSED SIGN LOCATIONS l-4 PERIMETER SIGN TREATMENTS S-ll INTERIOR SIGN TREATMENTS K INFORMATION KIOSKS : '.. A.‘. D1Nl. l II. >. 'r~nI ’II'Iw’IIlI| 7‘(lIll1‘I"I, I’ ‘—l . '.w~»;
  15. 15. WAYFINDING SIGN CHARACTERISTICS ' Perimeter Sign Treatments - Larger sign panels and type for easier recognition by motorists and bicyclists — Emphasis on vehicle destinations, especially parking — Provide directions to destinations outside the Historic District — Use of standard iconography 'n'«»'I'IIu F'Xl'| ll‘. ‘I'14I£’ ~—1-': v—. »:
  16. 16. WAYFINDING SIGN CHARACTERISTICS ' Interior Sign Treatments - Pedestrian-friendly focus, smaller panels and type — Emphasis on destinations and amenities within the Historic District — Use of standard iconography for public facilities and amenities — Opportunity for commercial organizations to participate on a rotating basis 'n'«»'I'IIu F'Xl'| ll‘. ‘I'14I£’ ~—1-': v—. »:
  17. 17. ». ‘mflfinWhnl —-— ; :'. '«A‘«": -.-, ,«. ~ / ; —-~- HISTORIC NORTHFIELD -. ~— isixuns —~v ‘ < 131-K River City Bcml-ts ‘ < ‘ELK Contented Cow ( 131-K pLll)llCRC5lf()OI115'Ili LOCATEDINLIBRARY —'* i/ '!‘}"? ;': ‘/n-1;’ *‘* HISTORIC NORTHPIELD ——~ [HI I'M) —<— ’‘ IBLK Grand Event Ctr. > 13”‘ lli. ~.t0rie;1lSocict_v MUSEUM ) ""491-K ITng_j. a1nBrntl1crs ) ‘"1311 Quality Bal<cr_v rel‘: 3531. ) 1131-K Raul) Stein I‘ _ . _ I k ) 13”‘ pLIl)llC Rc: ~.tr<mn1.~. . Ill LOCATEDINMUSEUM :1 £4 "‘'<iI| I'| ’lvll. "w" ‘—r- : ~—;
  18. 18. 47IiIIhT. . ‘-5 ‘ , o7:£r. ;.. ,I—, . ; ‘.3 I I I I: -I""I1 . r»'= ‘I; :I; .;I L W 2! out I :1 I I 21 II, I 2! _L I :1 I ‘ _I_ I BL: "'| I'lI'l‘ I‘. =§: |'. l I nu: II : ~.'I nvugtu In . .In: m:c'. _ SAMPLE SIGN: CLASSIC -l_ J. {I ‘ . '.I 124:! II’. I I 3|. I I Z! I I I H I I I : II, :- ~”IIfII’I' I": -I:1;" In»: ll! I. '1<‘~I‘. '¢U3I| In MM-‘1=IIl. '.I Iumuluim 2:1-I=1lII. =III-Iv mI«-I. u.v
  19. 19. A I *“ ~ . ;~ (ZU¢‘I"l‘aIIItt fr‘ ‘/ Z-(/ '5/flzliirz {:1 I HISTORIC NORTHFIELD ll HISTORIC NORTHFIELD ; Si-_‘. Ir? ’ ' - ; -‘I l~+ I ~<ee: I-‘r -4 IBLK Public Library Iii A IBLK Grand Event Center ' 1 2 . ‘ ‘ ‘I . .I' «I IBLK Arts Guild I» IBLK Historical Society Iii I ‘; MUSEUM ‘ -<1BLK Archer House I if , )- IABLK Hogan Brothers I -5 IBLK River City Books 3 I-I ———————— —— ill I _ I» ‘I/2BLK Quality Bakery «>1 IBLK Contented Cow “ I I» mix Reub ’N’Stein | 13 § "‘I'IIl| I'| =IIII. "II-I I—I- : ~—;
  20. 20. WAYFINDING SIGN CHARACTERISTICS é’—/71:2 HISTU RIC IITIJIRTI-IFIEIJD EST. 1855 ‘C74/(‘K/ T// (" /0 ‘J ORTHFIELD / L!/ cl/ canw fa HISTORIC NORTHFIELD - SCHEME 1: HISTORIC ° “Old VVest” feeling - Distressed type with stylized display face ' l"luted, earthy colors SCHEME 2: CLASSIC ° Traditional type styles ° Decorative embellishments ' Nature-inspired colors SCHEM I-: 3: CON‘I'l~ZMl-‘ORARY ° Casual and modern type styles Clean, crisp lines - Vivid colors l"IIvI]r ‘I: l‘. ‘~HvI'I" ‘~‘l. I-
  21. 21. neu com Ications Group WAYFINDING SIGN DESIGNS N ORTHFIELD HISTORIC DISTRICT Preliminary designs prepared for the City of Northfield Presented to tbe Nortlyfield Downtown Development Corporation Forum February 6, 2007

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