SOCIETAL MARKETING
WHAT YOU WON’T SEE IN THIS DECK               Pepsi Refresh                  (RED)              Tom Tom Shoes             ...
SOCIETAL MARKETING
WHY SOCIETAL MARKETING?   Some companies are doing a very good job aligning corporate responsibility   initiatives to bran...
THE NEED TO ZAG WHEN OTHERS ZIG   Society is immune to this message   Society is intrigued by this message
SCOTT NATURALS             click to view article
BOXED WATER
TIMBERLAND                                                click to view videoSOURCE: David Yeend, Marketing Plus Good Blog
DAWN       click to view video
MILK BONE                                                click to view videoSOURCE: David Yeend, Marketing Plus Good Blog
HAAGEN-DAS             click to view case study
SUN CHIPS
GETTING COMPANIES TO ACTSOURCE: David Yeend, Marketing Plus Good Blog
GETTING COMPANIES TO ACTSOURCE: David Yeend, Marketing Plus Good Blog
AIRCEL - INDIASOURCE: David Yeend, Marketing Plus Good Blog
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
ECO OCEAN - ISREAL                                                click to view videoSOURCE: David Yeend, Marketing Plus G...
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BBH Hive Societal Marketing

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This presentation should be used to inspire creative ideas in the societal marketing space. Many of these examples came from David Yeend.

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  • Hey Griff, Nice work! And thanks for the shout outs. I plan to post my own deck soon with some more thoughts. But for now, if anyone want to read more about these and other case studies, check out marketingplusgood.blogspot.com . Long live BBH Hive! - DY
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BBH Hive Societal Marketing

  1. 1. SOCIETAL MARKETING
  2. 2. WHAT YOU WON’T SEE IN THIS DECK Pepsi Refresh (RED) Tom Tom Shoes Toyota Prius Pampers
  3. 3. SOCIETAL MARKETING
  4. 4. WHY SOCIETAL MARKETING? Some companies are doing a very good job aligning corporate responsibility initiatives to brands. These companies are doing such a good job that non-profits should pay attention to what the corporate sector is doing. In other words, Cause Marketing can learn a lot from Societal Marketing.
  5. 5. THE NEED TO ZAG WHEN OTHERS ZIG Society is immune to this message Society is intrigued by this message
  6. 6. SCOTT NATURALS click to view article
  7. 7. BOXED WATER
  8. 8. TIMBERLAND click to view videoSOURCE: David Yeend, Marketing Plus Good Blog
  9. 9. DAWN click to view video
  10. 10. MILK BONE click to view videoSOURCE: David Yeend, Marketing Plus Good Blog
  11. 11. HAAGEN-DAS click to view case study
  12. 12. SUN CHIPS
  13. 13. GETTING COMPANIES TO ACTSOURCE: David Yeend, Marketing Plus Good Blog
  14. 14. GETTING COMPANIES TO ACTSOURCE: David Yeend, Marketing Plus Good Blog
  15. 15. AIRCEL - INDIASOURCE: David Yeend, Marketing Plus Good Blog
  16. 16. AIRCEL - INDIA
  17. 17. AIRCEL - INDIA
  18. 18. AIRCEL - INDIA
  19. 19. AIRCEL - INDIA
  20. 20. AIRCEL - INDIA
  21. 21. ECO OCEAN - ISREAL click to view videoSOURCE: David Yeend, Marketing Plus Good Blog
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