Beyond Blogging
the future of the format

Who am I?

4179.343 Miles

6726 Kilometers

So that’s me.

What’s a blog?

A blog is a Web page (usually) wriHen in a
programming language where the content of the
site is stored in a metadata‐rich format, and the
presentaLon of the content is (usually) in a
reverse chronological format. Each piece of
content is (usually) the product of a single
author, and the content is updated regularly. The
page in quesLon (usually) has some form of
social component, whether through comments,
t r a c k b a c k , o r o t h e r m e c h a n i s m o f
communicaLng content or feedback.

2 Asides

Form
vs
Code

Four Truths

Thesis 1
Markets are conversaLons.

Thesis 3
ConversaLons among human
beings sound human. They are
conducted in a human voice.

Thesis 6
The Internet is enabling
conversaLons among
human beings that were
simply not possible in the
era of mass media.

Thesis 17
Companies that assume online
markets are the same markets
that used to watch their ads on
television are kidding themselves.

Three Futures

Serial Content

Media R(evoluBon)

Video RevoluLon
In the same way that blogs
reduced the entry‐level skill‐set
for creaLng text content on the
Internet, new video tools are
eliminaLng the barriers of entry
for the creaLon of video content.

Microblogging

So, in summary...

Blogs = Form & Code

Serial Content
&
Media
&
Microblogging

Blogs = ConversaLons

ConversaLons
are the Future

Join the ConversaBon

Thank
you

Jason Griffey
Email: griffey@gmail.com
Blog: jasongriffey.net/wp
Tweets: twiHer.com/griffey
Delicious: /griffey
Head of Library Information Technology
University of Tennessee at Chattanooga
*graphy: delicious.com/griffey/beyondblogs