Marketing in the 2.0 :: Libraries and the Cluetrain

Marketing in the 2.0 exposure :: community :: freedom

Thesis 1 Markets are conversations.

Thesis 3 Conversations among human beings sound human. They are conducted in a human voice.

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Thesis 4 • Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

Thesis 6 The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

Thesis 7 Hyperlinks subvert hierarchy

Thesis 11 People in networked markets have figured out that they get far better information and support from one another than from vendors.

Thesis 17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

Thesis 41 Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.

Thank You

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Jason Griffey Head of Library Information Technology University of Tennessee at Chattanooga ✦ Pattern Recognition ✦ http://www.jasongriffey.net/wp ✦ Jason-griffey@utc.edu ✦ AIM: utcrefJason ✦ http://www.twitter.com/griffey ✦ http://delicious.com/griffey/tennshare08/ This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. Any media used and not owned by Jason Griffey is understood to be copyright by the original author, and is used under the US Fair Use guidelines.

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Marketing in the 2.0 :: Libraries and the Cluetrain

by Jason Griffey on Sep 21, 2008

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Marketing in the 2.0 :: Libraries and the Cluetrain — Presentation Transcript