Marketing in the 2.0
exposure :: community :: freedom

Thesis 1
Markets are conversations.

Thesis 3
Conversations among human
beings sound human. They are
conducted in a human voice.

+( or )=

Thesis 4
• Whether delivering information,
opinions, perspectives, dissenting
arguments or humorous asides,
the human voice is typically
open, natural, uncontrived.

Thesis 6
The Internet is enabling
conversations among human
beings that were simply not
possible in the era of mass media.

Thesis 7
Hyperlinks subvert hierarchy

Thesis 11
People in networked markets
have figured out that they get far
better information and support
from one another than from
vendors.

Thesis 17
Companies that assume online
markets are the same markets
that used to watch their ads on
television are kidding themselves.

Thesis 41
Companies make a religion of
security, but this is largely a red
herring. Most are protecting less
against competitors than against
their own market and workforce.

Thank
You

Cheap Commercial Plug

www.libraryblogging.com

Jason Griffey
Head of Library Information Technology
University of Tennessee at Chattanooga
✦ Pattern Recognition
✦ http://www.jasongriffey.net/wp
✦ Jason-griffey@utc.edu
✦ AIM: utcrefJason
✦ http://www.twitter.com/griffey
✦ http://delicious.com/griffey/tennshare08/
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