Marketing in the 2.0
  exposure :: community :: freedom
Thesis 1
Markets are conversations.
Thesis 3
Conversations among human
beings sound human. They are
conducted in a human voice.
+(   or   )=
Thesis 4
• Whether delivering information,
  opinions, perspectives, dissenting
   arguments or humorous asides,
    the h...
Thesis 6
     The Internet is enabling
  conversations among human
   beings that were simply not
possible in the era of m...
Thesis 7
Hyperlinks subvert hierarchy
Thesis 11
  People in networked markets
have figured out that they get far
 better information and support
  from one anot...
Thesis 17
 Companies that assume online
  markets are the same markets
 that used to watch their ads on
television are kid...
Thesis 41
  Companies make a religion of
 security, but this is largely a red
 herring. Most are protecting less
against c...
Thank
 You
Cheap Commercial Plug
www.libraryblogging.com
Jason Griffey
                                                           Head of Library Information Technology
          ...
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
Marketing in the 2.0 :: Libraries and the Cluetrain
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Marketing in the 2.0 :: Libraries and the Cluetrain

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Presentation given by Jason Griffey for the Tennshare 2008 conference. For full video, go to: http://www.jasongriffey.net/wp/2008/09/19/marketing-in-the-20/

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Marketing in the 2.0 :: Libraries and the Cluetrain

  1. 1. Marketing in the 2.0 exposure :: community :: freedom
  2. 2. Thesis 1 Markets are conversations.
  3. 3. Thesis 3 Conversations among human beings sound human. They are conducted in a human voice.
  4. 4. +( or )=
  5. 5. Thesis 4 • Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
  6. 6. Thesis 6 The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
  7. 7. Thesis 7 Hyperlinks subvert hierarchy
  8. 8. Thesis 11 People in networked markets have figured out that they get far better information and support from one another than from vendors.
  9. 9. Thesis 17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
  10. 10. Thesis 41 Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
  11. 11. Thank You
  12. 12. Cheap Commercial Plug
  13. 13. www.libraryblogging.com
  14. 14. Jason Griffey Head of Library Information Technology University of Tennessee at Chattanooga ✦ Pattern Recognition ✦ http://www.jasongriffey.net/wp ✦ Jason-griffey@utc.edu ✦ AIM: utcrefJason ✦ http://www.twitter.com/griffey ✦ http://delicious.com/griffey/tennshare08/ This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. Any media used and not owned by Jason Griffey is understood to be copyright by the original author, and is used under the US Fair Use guidelines.
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