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  • 1. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Design AdvocacyProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLand
  • 2. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013WTFairProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare Filter official maintainer of genocide.ColombiaLand § ally nnuAn undergraduate project, this was ate de aan exploration into what methods of itim nd tra leg mo dia thecommunication are optimal in terms of raising awareness to a cause. Part of the process included a survey about ct ering nfli s are ent o d effectiveness taken from the targeted of c ion iamon“Gen Y” demographic. mill d $23 go to www.fairtrade.org. § according to blooddiamondaction.org
  • 3. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013WTFairProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare Filter is world trade fair?ColombiaLand § mi ly eds a fa er n ain eAn undergraduate project, this was efarm to sust ge c offe pound a 6 $1.2an exploration into what methods of an a veracommunication are optimal in terms of raising awareness to a cause. Part of the process included a survey about e or c offe a po und effectiveness taken from the targeted k et p rice f ¢– 70¢“Gen Y” demographic. ld mar und 60 the wor is aro go to www.fairtrade.org. § according to FLO international
  • 4. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013WTFairProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandAn undergraduate project, this wasan exploration into what methods ofcommunication are optimal in terms of raising awareness to a cause. Part of the process included a survey about effectiveness taken from the targeted“Gen Y” demographic.
  • 5. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013WTFairProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandAn undergraduate project, this wasan exploration into what methods ofcommunication are optimal in terms of raising awareness to a cause. Part of the process included a survey about effectiveness taken from the targeted“Gen Y” demographic.
  • 6. FIRSTGreg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013 “…in 1964, twenty-two visualFirst Things First 2010 communicators signed the original call for our skills to beTHINGSProjects:WTFairFirst Things First 2010 put to worthwhile use. withDC Design Conference[ ] box the explosive growth of globalPratt Free Library commercial culture, their messageFIRSTPsychological Warfare FilterColombiaLand has only grown more urgent.As the spectre of graduation, and thus, today, we renew their manifesto inprofessional life, manifests itself, ques-tions about the impact of my career on expectation that no more decadesthe rest of the world become more au-dible. Fortunately, this conflict, having will pass before it is taken to heart”been recognized by designers through- from First Things First 2000: a Design Manifestoout the history of the profession, hasbeen articulated most clearly twice inth last century through the First ThingsFirst Manifestos. The purpose of mythesis is to explore these ethical dilem-mas and the way their relationship tothe design world has evolved over thelast several decades since the inaugu-ration of First Things First.
  • 7. Greg Riestenberg | DES 658 | Prof. Gala Narezo | WHAT’S WHAT’SCourse Introduction Presentation | 14 Jan 2013 ALL THEFirst Things First 2010 WRONG WITH D ESI G N ? F U S SProjects: THE QUALITY ARGUMENT THE SOCIAL ARGUMENTWTFair ABOUT? When design is controlled by When design is controlled by a force that looks to maximize a force that looks to maximizeFirst Things First 2010 profit, the integrity of the design itself can become compromised. This challenges the notion that profit, the integrity of the mes- sage and the products or services it pushes become compromised. design is a value-free force and This is where many have voicedDC Design Conference that designers should not concern themselves with the political and that the graphic designer is not responsible, and therefore has no economic contexts of their work. business sticking his or her nose.[ ] box And while there are many exam- The fact is, however, that the ples of beautiful advertisements, designer is an integral part of the their are also many that have success or failure of what a com- been dumbed-down to appeal to pany produces or sells. Hence, ifPratt Free Library both clients and consumers. Ask any designer if he or she has ever felt that a client chose a weaker the designer actively participates in a project that is based on rep- rehensible intentions and fails toPsychological Warfare Filter design because they felt that it raise objections, the designer is a could reach a broader audience. willing participant in social irre- This kind of interaction, especially sponsibility. This tugs at the heart when repeated over time can of any professional who wishesColombiaLand become very trying to the spirit of even the most enthusiastic and experienced designer. to contiribute to a sustainable society, rather than contribute to destruction and wastefulness.As the spectre of graduation, and thus,professional life, manifests itself, ques-tions about the impact of my career onthe rest of the world become more au- WHAT’Sdible. Fortunately, this conflict, having WRONG WITHbeen recognized by designers through- FIRST THINGS FIRST ?out the history of the profession, has The most reactive counter-claim two manifestos, while voicingbeen articulated most clearly twice in to both First Things First manifes- tos is the notion that these are a legitimate concerns about the so- cial value of their work, takes on a group of spoiled mid-level profes- sort of victim mentality that pointsth last century through the First Things sionals trying to make something the finger at clients and consum- more out of their profession by ers, when much of the problem essentially biting the hand that lies within. feeds them.First Manifestos. The purpose of my There is something inherently condescending about a small As for the claim that “there are pursuits more worthy of our problem solving skills,” manythesis is to explore these ethical dilem- group of designers trying to cate- they have listed contribute, and in gorize certain projects as “worthy” some cases escalate, the problem or “unworthy.” What seems to of overconsumption in Western have happened is that many of the societies. How many magazines,mas and the way their relationship to pioneers of modern design had already laid much of the ground- work for where the profession newspapers, films, television pro- grams, and even educational aids are fraught with messages, both would go, and this second wave, hidden and obvious, that encour-the design world has evolved over the in 1964, was uncomfortable taking the role of followers. This inferior- age audiences to spend money on things they do not really need? ity complex had only multiplied The argument against the increas-last several decades since the inaugu- by the the turn of the century. The ing shallowness of design ought resulting protest, as voiced in the to be much more concise.ration of First Things First.
  • 8. Greg Riestenberg | DES 658 | Prof. Gala Narezo | WHAT’SCourse Introduction Presentation | 14 Jan 2013First Things First 2010Projects:WTFairFirst Things First 2010DC Design Conference Ken Gerland, master of First Things First 1964, with cohorts. NEXT? When the authors of the original manifesto admit, “we do not advo- And what about the proposals put forth, that designers work on feats The only way for designers to confront their status as “cogs in the cate the abolition of high pressure more “worth using our skill and machine” that drives consumerism is consumer advertising,” they really experience on”? The fact is there are to actually refuse to perform work we[ ] box second guess themselves. They claim products worth buying, and there- don’t agree with. Granted this is a lot it is “not feasible.” What they really fore worth advertising. And there are to ask, especially of newer designers mean is that they aren’t willing to put some informational pieces (which struggling to find a place in the field. themselves or their firms in finan- they seem to hold in high esteem) But, regardless of the fact that any jobPratt Free Library cial jeopardy. This is a reasonable desire, but in order to make the kind of changes advocated in the mani- that are complicit in the consumer- ist system the manifestos claim to be fighting. There are socially responsi- that pays enough will find a willing designer, someone has to take a stand somewhere. A collective effort would festos, some sacrifice will ultimately ble and irresponsible examples within be the most effective deterrent to “thePsychological Warfare Filter The late Tibor Kalman, who inspired a group to revive First Things First in 2000. be required. It is healthy to talk and theorize about what kind of design is each category. The deciphering factor should not be whether the nature of high pitched scream of consumer selling.” If we are truly serious about contructive for society, but until de- the project itself is enough of a self- challenging what many have comeColombiaLand signers actively challenge clients on validating exercise for the designer, to believe graphic designers do, we the social value of their projects, the but how the project effects consum- will stop doing the kind of work that cycle will continue unabated. ers, workers, and the environment. proves them right.As the spectre of graduation, and thus, FIRSTprofessional life, manifests itself, ques- We, the undersigned, are designers have provided the solice in magazines, books, graphic designers, digital de- creative energy to execute films, educational aids, tele-tions about the impact of my career on signers, and other creative professionals who have been these endeavours into con- sumer psyche, and therefore vision, design competitions, and charitable campaigns, brought up in a world in shall assume part of the re- which typically allow for andthe rest of the world become more au- which the techniques and ap- paratus of advertising have sponsiblity for the onslaught of camera-phones, plasma demand a purer application of creative design princi- THINGS persistently been presented screens, gas-guzzling vehi- ples, yet are not an end indible. Fortunately, this conflict, having to us as the most lucrative, effective and desirable use of cles, body sprays, fast food, ugly shoes, poisonous toys, themselves. our talents. and overwhelming debt. We will take a more decisivebeen recognized by designers through- While the means to reach an ever more skeptical and We have also errantly tried to place ourselves as vic- role in the shaping of future society by challenging any manipulative and dishon-out the history of the profession, has conscious consumer have tims of a system that crush- est means by which our cli- FIRST largely been determined by es creativity in the name of ents wish to utilize our talent marketers and salespeople, profit and attempted to find and intellect.been articulated most clearly twice inth last century through the First Things and we will collectively refuse work, no matter howFirst Manifestos. The purpose of my “creative,” if it leads to the 2010thesis is to explore these ethical dilem- deterioration of societymas and the way their relationship to through the promotion ofthe design world has evolved over the impulsive consumerism orlast several decades since the inaugu- dangerous and destructive a d e s i g n m a n i f e s t o production practices.ration of First Things First.
  • 9. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013DC Design Conference CONNECT IT USE IT OWN IT The southeast side of the Anacostia River gets a bad rep. Some of it is perceived, some of it is true. We have an opportunity to provide a real asset to some of the city’s most historic yet long neglected communities.Projects: bike lanesWTFair DOG PARKS smart growth!First Things First 2010 affluentDC Design Conference transient NEW URBANISM! sustainable living[ ] box WHITEurban renewal I worldlyA L young NF LUENTIPratt Free Library educated organic food PRIVILEGED DIVERSE CRIME Existing or planned waterfront developments in the district tend to cater The RFK site is situated in DC’s Ward 7, an area largely disconnectedPsychological Warfare Filter the visitor rather than the resident. from the city physically by the Anacostia River, and socially by acute income inequalities.ColombiaLand connected MONUMENTALpoverty POWERFULabandoned violenceEmployees from all offices were chal- subsidizedlenged to come up with a solution for BLACK POORwhat to do with the slowly deteriorating blightRobert F Kennedy Stadium, and assess . welfareits effect on the surrounding community While the RFK/Armory facility is owned and operated by the Washington Convention and Sports Authority, it is surrounded by a cluster of neighborhoods which will be affected by any development that occurs on Many neighborhoods near the RFK site have been classified as “distressed.” * or adjacent to the site. *source: DC Planning Commissionand environment. Our team proposed arevamped community market and activ-ity center with enhanced connectionsto local assets and more pedestrianaccess to the adjacent Anacostia Riverand National Park. Solutions werepresented to a panel of judges includinga local developer, the director of the DCOffice of Planning, and academic andthe president of RTKL.
  • 10. Greg Riestenberg | DES 658 | Prof. Gala Narezo | CONNECT IT A newly renovated stadiumCourse Introduction Presentation | 14 Jan 2013 turned community sports center will be the center of a sustainable site with a holistic vision of active livingDC Design Conference and ecological renewal.Projects: LANGSTON PLAYGROUND ANACOSTIA PARK SECTION G TO H STREET TO ARBORETUM TO ARBORETUM TO KENILWORTH TO KENILWORTH GARDENS GARDENS ATLAS DISTRICTWTFair p ro p os ed b en ni ng rd TO MINNESOTAFirst Things First 2010 st re et ca r lin ROSEDALE REC CENTER e AVE CORRIDORDC Design Conference RFK streetcar line KINGMAN ANACOSTIA PARK LAKE SECTION F AQUATIC[ ] box ELIOT REC CENTER CENTER RFK ACTIVITY TO BENNING RD COMPLEX CORRIDORPratt Free Library LINCOLN PARK RFK STADIUM TO CAPITOL HILLPsychological Warfare Filter ARMORY TO LINCOLN PARK DC ARMORYColombiaLand ANACOSTIA PARK SECTION F CONGRESSIONAL FORT DUPONT PARKEmployees from all offices were chal- CEMETARY ANACOSTIA PARK SECTION E TO NAVY YARD TO NAVY YARD TO FORT DUPONT 0 100200 400 600 800 1,000 PARK 0 100200 400 600 800 1,000 Feet TO HISTORIC ANACOSTIA TO HISTORIC ANACOSTIA Feetlenged to come up with a solution forwhat to do with the slowly deterioratingRobert F Kennedy Stadium, and assess .its effect on the surrounding communityand environment. Our team proposed a Currently, there exists vehicular access to the site, however the general public is barred from walking the RFK grounds if there are no events taking place. There is a metro station servicing the site. There are sparse opportunities to cross the river at a pedestrian level. The plan for breaking down the barrier of the river includes continuing some of the main boulevards across the water, extending the original street grid closer to the riverfront, and adding a grand gesture of connectivity that ties the renovated structure of the stadium with the opposite bank of the river and adjacent development sites.revamped community market and activ-ity center with enhanced connectionsto local assets and more pedestrianaccess to the adjacent Anacostia Riverand National Park. Solutions werepresented to a panel of judges includinga local developer, the director of the DCOffice of Planning, and academic andthe president of RTKL.
  • 11. Greg Riestenberg | DES 658 | Prof. Gala Narezo | USE IT Instead of demolishing the stadium, repurpose it. Make itCourse Introduction Presentation | 14 Jan 2013 more accessible and tie it into the surrounding environment.DC Design ConferenceProjects:WTFairFirst Things First 2010DC Design Conference EXPERIENCE ZONE: The building is opened up and connected to the land to allow for an unhampered flow[ ] box of both users and passers by.Pratt Free LibraryPsychological Warfare Filter EXISTING STRUCTURE EXPERIENCE ZONEColombiaLand ACTIVITY ZONE: These areas are designated to physical activities of all sorts for users of all ages.Employees from all offices were chal-lenged to come up with a solution forwhat to do with the slowly deterioratingRobert F Kennedy Stadium, and assess .its effect on the surrounding community COMMUNITY ZONE: Outer levels of the stadium are ACTIVITY ZONE COMMUNITY ZONE opened up to local businesses and community membersand environment. Our team proposed a for entreprenuership with a DIY emphasis.revamped community market and activ-ity center with enhanced connectionsto local assets and more pedestrianaccess to the adjacent Anacostia Riverand National Park. Solutions werepresented to a panel of judges includinga local developer, the director of the DCOffice of Planning, and academic andthe president of RTKL.
  • 12. Greg Riestenberg | DES 658 | Prof. Gala Narezo | OWN IT A destination for visitors but with priority given to the needsCourse Introduction Presentation | 14 Jan 2013 of the surrounding neighborhoods. By promoting civic engagement and vitality, encouraging health, safety, and ownership, the goal is to foster existing communities, rather than imposing new ones.DC Design ConferenceProjects:WTFairFirst Things First 2010 RIVER’S EDGE: A more welcoming waterfront will AQUATIC CENTER: An aquarium or nature center provides an educational experience and encourage cleanup efforts. serves as a destination for visitors. It helps preserve Anacostia’s legacy as a National Park.DC Design Conference PEDESTRIAN BRIDGE: A large gesture that connects the stadium to the land and water.[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandEmployees from all offices were chal-lenged to come up with a solution forwhat to do with the slowly deterioratingRobert F Kennedy Stadium, and assess .its effect on the surrounding communityand environment. Our team proposed a SURROUNDING NEIGHBORHOODS: The purpose of this plan is to enhance quality of life for existing residents, rather than provide another monument for tourists. STADIUM COMPLEX: A re-purposed structure that encourages activity around the clock. URBAN SPORTS VENUE: Transitioning RFK to an urban settingrevamped community market and activ-ity center with enhanced connectionsto local assets and more pedestrianaccess to the adjacent Anacostia Riverand National Park. Solutions werepresented to a panel of judges includinga local developer, the director of the DCOffice of Planning, and academic andthe president of RTKL.
  • 13. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013DC Design ConferenceProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandEmployees from all offices were chal-lenged to come up with a solution forwhat to do with the slowly deterioratingRobert F Kennedy Stadium, and assess .its effect on the surrounding communityand environment. Our team proposed arevamped community market and activ-ity center with enhanced connectionsto local assets and more pedestrianaccess to the adjacent Anacostia Riverand National Park. Solutions werepresented to a panel of judges includinga local developer, the director of the DCOffice of Planning, and academic andthe president of RTKL.
  • 14. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013[ ] boxProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandIn collaboration with members ofArchitecture for Humanity and the DC-based artist collective, Albus Cavus,this community engagement projecthas been in conception for a few years.It intends to reuse materials such asshipping containers to create a com-munity resource space.
  • 15. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Pratt Free LibraryProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLand FictionBy creating a structure that existsimmediately juxtaposed to that gate Nonfiction Localwe will create a free book exchange Promotionalthat can be housed within the private Zinesproperty of the institution, but onlyphysically accessible from the publicstreet outside of it.
  • 16. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Pratt Free LibraryProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandBy creating a structure that existsimmediately juxtaposed to that gatewe will create a free book exchangethat can be housed within the privateproperty of the institution, but onlyphysically accessible from the publicstreet outside of it.
  • 17. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Pratt Free LibraryProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandBy creating a structure that existsimmediately juxtaposed to that gatewe will create a free book exchangethat can be housed within the privateproperty of the institution, but onlyphysically accessible from the publicstreet outside of it.
  • 18. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Pratt Free LibraryProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandBy creating a structure that existsimmediately juxtaposed to that gatewe will create a free book exchangethat can be housed within the privateproperty of the institution, but onlyphysically accessible from the publicstreet outside of it.
  • 19. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Pratt Free LibraryProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandBy creating a structure that existsimmediately juxtaposed to that gatewe will create a free book exchangethat can be housed within the privateproperty of the institution, but onlyphysically accessible from the publicstreet outside of it.
  • 20. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Pratt Free LibraryProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandBy creating a structure that existsimmediately juxtaposed to that gatewe will create a free book exchangethat can be housed within the privateproperty of the institution, but onlyphysically accessible from the publicstreet outside of it.
  • 21. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Pratt Free LibraryProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandBy creating a structure that existsimmediately juxtaposed to that gatewe will create a free book exchangethat can be housed within the privateproperty of the institution, but onlyphysically accessible from the publicstreet outside of it.
  • 22. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013Psych Warfare FilterProjects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLandA interactive concept mockup of aplug-in or app that scans text on amedia website to detect the emotion-ally loaded words in a piece. By drawingfrom a database that connects whichparts of the brain these words aremeant to stimulate, it gives back avisual analysis of the affective intent ofthe article to the reader.
  • 23. Greg Riestenberg | DES 658 | Prof. Gala Narezo |Course Introduction Presentation | 14 Jan 2013 Pistol drawn on the road to a Biodiversity Zone where farmers cultivate subsistence crops.ColombiaLand The locals do not know who drew it.Projects:WTFairFirst Things First 2010DC Design Conference[ ] boxPratt Free LibraryPsychological Warfare FilterColombiaLand orgAn advocacy project to give a voice tocommunities in rural Colombia that areoften ignored or maligned. It intends todraw attention to issues of land restitu-tion and community intimidation. Thedesign role was not only to rebrand thesite and visual resources themselvesbut to create a “tool-kit” for outreachand exposure.