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We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
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We don't need roads: a philosophy to achieve product-market fit earlier

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Sean & Bryan's talk for MarketingAutomationGroup.com's quarterly mastermind in San Diego on 12/8/12.

Sean & Bryan's talk for MarketingAutomationGroup.com's quarterly mastermind in San Diego on 12/8/12.

Published in: Education
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  • 1. “Where we’re going we don’t need roads.” Sean Tierney & Bryan Kirch
  • 2. Themes from yesterday• “I love these events but I come away with 1,000 things I know I need to be doing.”• I want to shift my primary revenue to come from a product so it can scale.• I want to extricate myself further from my business processes.
  • 3. Sean’s backgroundBCAD
  • 4. Bryan’s Background
  • 5. Automation as Amplification
  • 6. Product Market Fit Pre PostSearching for b-model Focused on growth not ready to automate now it’s time
  • 7. What is Lean?• Risk Mitigation• Waste Reduction• “Just in time” decisions• MVP (establish Product-Market Fit earlier)• Iterative process (Build Measure Learn)• Unit of progress = validated Learning• Falsifiable hypotheses
  • 8. What if this could bereliably prevented?
  • 9. Example
  • 10. Example “We don’t need roads” (or sidewalks)
  • 11. Famous bad assumptions ...and it is the center of the universe.
  • 12. Example
  • 13. Example
  • 14. Need a volunteer!
  • 15. CustDev Lean Canvas
  • 16. The Process• Filter Test• Research Market• Customer Acq Testing (segment, channel, messaging) • Keyword Analysis • PPC viability • A/B ads, landing pages, offer, price, presentation • Incrementally test funnel to remove uncertainty • Conduct the buy test
  • 17. Q&Asean@grid7.combryan@grid7.com
  • 18. Change one thing, change everything.

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