“Where we’re going we don’t need roads.”           Sean Tierney & Bryan Kirch
Themes from yesterday• “I love these events but I come away with  1,000 things I know I need to be doing.”• I want to shif...
Sean’s backgroundBCAD
Bryan’s Background
Automation as Amplification
Product Market Fit           Pre                               PostSearching for b-model          Focused on growth     no...
What is Lean?• Risk Mitigation• Waste Reduction• “Just in time” decisions• MVP (establish Product-Market Fit earlier)• Ite...
What if this could bereliably prevented?
Example
Example          “We don’t need roads”              (or sidewalks)
Famous bad assumptions            ...and it is the center                of the universe.
Example
Example
Need a volunteer!
CustDev   Lean   Canvas
The Process•   Filter Test•   Research Market•   Customer Acq Testing (segment, channel, messaging)    •   Keyword Analysi...
Q&Asean@grid7.combryan@grid7.com
Change one thing, change everything.
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
We don't need roads: a philosophy to achieve product-market fit earlier
Upcoming SlideShare
Loading in …5
×

We don't need roads: a philosophy to achieve product-market fit earlier

194 views
159 views

Published on

Sean & Bryan's talk for MarketingAutomationGroup.com's quarterly mastermind in San Diego on 12/8/12.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
194
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

We don't need roads: a philosophy to achieve product-market fit earlier

  1. 1. “Where we’re going we don’t need roads.” Sean Tierney & Bryan Kirch
  2. 2. Themes from yesterday• “I love these events but I come away with 1,000 things I know I need to be doing.”• I want to shift my primary revenue to come from a product so it can scale.• I want to extricate myself further from my business processes.
  3. 3. Sean’s backgroundBCAD
  4. 4. Bryan’s Background
  5. 5. Automation as Amplification
  6. 6. Product Market Fit Pre PostSearching for b-model Focused on growth not ready to automate now it’s time
  7. 7. What is Lean?• Risk Mitigation• Waste Reduction• “Just in time” decisions• MVP (establish Product-Market Fit earlier)• Iterative process (Build Measure Learn)• Unit of progress = validated Learning• Falsifiable hypotheses
  8. 8. What if this could bereliably prevented?
  9. 9. Example
  10. 10. Example “We don’t need roads” (or sidewalks)
  11. 11. Famous bad assumptions ...and it is the center of the universe.
  12. 12. Example
  13. 13. Example
  14. 14. Need a volunteer!
  15. 15. CustDev Lean Canvas
  16. 16. The Process• Filter Test• Research Market• Customer Acq Testing (segment, channel, messaging) • Keyword Analysis • PPC viability • A/B ads, landing pages, offer, price, presentation • Incrementally test funnel to remove uncertainty • Conduct the buy test
  17. 17. Q&Asean@grid7.combryan@grid7.com
  18. 18. Change one thing, change everything.

×