Lean Startups & Marketing Automation

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This is Sean's talk for the AZ Innovation Summit at Skysong on 11/2/12. It's an intro to the Lean Startup methodology for companies that are pre Product-Market fit and covers Marketing Automation and Lifecycle Marketing for post Product-Market fit companies.

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Lean Startups & Marketing Automation

  1. 1. Lean Startup & Marketing AutomationTwo subjects I wish I could go back and teach myformer entrepreneurial selfby Sean Tierney
  2. 2. My creds
  3. 3. Product-Market Fit Pre PostSearching for b-model Focused on growth
  4. 4. What is Lean?Toyota lean manufacturing principles applied tostartupsReduce wasteDe-risk the most threatening aspects earlyBuild / Measure / LearnPivot or PersevereValidated learning as the unit of progress
  5. 5. Pre-fit: apathy is your greatest threat
  6. 6. CustDev Lean Canvas
  7. 7. Example
  8. 8. Example
  9. 9. Example
  10. 10. Example
  11. 11. Product-Market Fit Pre PostLean Marketing Automation
  12. 12. What is Marketing Automation?“Rescue apparatus for operational quicksand”
  13. 13. Pre-launch Post-launch mostly strategic operations strategic
  14. 14. Boost conversion rate # conversionsconversion % = # unique visitors
  15. 15. Example scenario 5 sales .5 % = 1000 visitors995 missed opportunities!!
  16. 16. Date your prospects
  17. 17. Lifecycle Marketing = dating your customers
  18. 18. BenefitsHigher conversions = maximize value of ad spendMore personalized experience = improved cust satisf.Higher LTV per customerMore referral businessReduced overhead, more time to devote to meaningfulactivities
  19. 19. Recommended reading
  20. 20. http://grid7.com/azinnovation Sean Tierney sean@grid7.com 480.221.5500 @scrollinondubs

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