Indian Football Development Ronak Totlani Mahindra Rise


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Indian Football Development Ronak Totlani Mahindra Rise

  1. 1. INDIAN FOOTBALL DEVELOPMENT PLAN Compiled By – Ronak Totlani |
  2. 2. CONTENTS Serial No. Topic Page No. Introduction 3 Structure 3 The National Indian Football 3 Statistics 3 History 4 Competitive Record 7 The Indian Football Leagues 8 I-League 9 1 I-League 2nd Division 9 State League football 9 Youth Leagues 9 Cup Competitions 9 List of Popular Current Football Clubs 10 Womens football 17 Infrastructure 18 Sponsors & Partners 19 Symptoms of problems 20 Poor Management & Organization 20 Loss of Glory 20 Player Development 22 2 Financial crisis 22 Lack of infrastructure 24 Marketing and Branding 24 Public Interest & Media coverage 25 3 How other countries have improved the game? 26 4 SWOT of current status 27 5 Problems Identified 28 Solution Plan 28 Organization Structure 29 Player Development 29 School/College Teams 30 Town/City Teams 30 District Teams 31 State Teams 31 Aim of Player Development 32 6 Sport Development 32 I-League 32 Organization 32 Infrastructure 33 Marketing & Branding 34 Financial Overview 34 Coach Development 35 Media Coverage 36 Control 36 1Ronak Narendra Totlani
  3. 3. Government Role 36 A Little help from the Government 37 Main Schemes via SAI (Sports Authority of India) – 7 Should be taken advantage of for Football development. 38 Problems with the above Schemes 43 Rays of hope 43 Extracts from tam sports data of 2009 43 8 Some examples of Overseas help 49 Observed Money generation capacity 49 9 References 50 2Ronak Narendra Totlani
  4. 4. I. INTRODUCTIONA. StructureThe game in India is administered by the All India Football Federation (AIFF), which isaffiliated with the regional Asian Football Confederation, as well as with the worldwide bodyFIFA. The Indian national team has entered into the regional Asian Cup but has nevercompeted in any World Cup. The Indian womens national team has also played in variouscompetitions; moreover, womens football has its own separate inter-state and statecompetitions. Youth football is administered by the governmental Sports Authority of India.The standard of Indian football (compared globally) is poor. According to FIFA rankings, thenational team is ranked 146th place in the world as of April 2011, and is said to struggle toqualify for both the World Cup and the Asian Cup. Part of this has been put down to the lackof opportunities for proper training and development of players in the country.The Indian Football (soccer) can be divided into two viz., 1. The National Indian Football (International games) and 2. The Indian Football Leagues (Domestic games)While standards of other Asian nations in which football is the most popular sport improved,Indian football was largely neglected in preference to cricket in which the national team isamong the top three countries in the world.B. The National Indian Football1. Statistics: - Title DescriptionInternational LogoAssociation All India Football FederationNickname Blue Tigers, Monsoon Warriors, Bhangra BoysHome stadium Jawaharlal Nehru Stadium, DelhiFIFA code INDFIFA ranking (September 2011) 149Highest FIFA ranking 94 (February 1996)Lowest FIFA ranking 165 (March 2007)Captain (2011) Climax LawrenceMost captains Bhaichung Bhutia (109 matches)Top scorer Bhaichung Bhutia (43 matches) 3Ronak Narendra Totlani
  5. 5. World CupAppearances 1 (First in 1950)Best result Qualification (withdrew before the start of the World Cup) Asian CupAppearances 3 (First in 1964)Best result Runners-up: 1964 First internationalAustralia 5–3 India (Sydney, Australia; September 03, 1938) Biggest winIndia 7-1 Australia (Sydney, Australia; December 12, 1956)India 7–1 Ceylon (Bangalore, India; December 16, 1963) Biggest defeatSoviet Union 11–1 India (Moscow, USSR; September 16, 1955)The Indian national football team is the national football team of India and is governed by theAll India Football Federation. It is a member of the Asian Football Confederation.Since 1948, the AIFF has been affiliated with FIFA, the international governing body forfootball. In 1954, AIFF became one of the founder members of the Asian FootballConfederation (AFC).2. History: -The origin of football in India can be traced back to mid nineteenth century when the gamewas introduced by British soldiers. Football spread among the masses thanks to the efforts ofone Nagendra Prasad Sarbadhichary.Phase I: - 1930 - 1971  Soon after the success of several Indian football clubs, the All India Football Federation (AIFF) was formed in 1937.  Indian teams started touring Australia, Japan, Malaysia, Indonesia and Thailand in late 1930s.  The 1948 London Olympics was Indias first major international tournament, where a predominately barefooted Indian team lost 2–1 to France, failing to convert two penalties. The Indian team was greeted and appreciated by the crowd for their sporting manner.  India qualified by default for the 1950 FIFA World Cup in Brazil as a result of the withdrawal of all of their scheduled opponents. But the governing body AIFF decided against going to the World Cup, being unable to understand the importance of the event at that time. Reason shown by AIFF was: - 4Ronak Narendra Totlani
  6. 6. 1. The cost of travel, 2. Lack of practice time, 3. Team selection issues, 4. Their refusal to not play barefoot and 5. Valuing Olympics over FIFA World cup.  Although FIFA imposed a rule banning barefoot play following 1948 Olympics where India had played barefoot. The myth that Indians refused to play because they were not allowed to play barefoot is not entirely true, according to the then Indian captain Shailen Manna, it was just a story to cover up the disastrous decision of the AIFF. The team has never since come close to qualifying for the World Cup.  The period from 1951 to 1962 is considered the golden era in Indian football. Under the tutelage of legendary Syed Abdul Rahim, India became the best team in Asia. The Indian team started the 1950s with their triumph in the 1951 Asian Games which they hosted. India beat both Indonesia and Afghanistan 3–0 to reach the final where they beat Iran 1–0.  In 1952, India continued their form by winning the Colombo Quadrangular Cup held in Sri Lanka.  Later that year they went on to participate in the 1952 Olympics, but lost 10–1 to Yugoslavia. As four years earlier, many of the team played without boots. After the result AIFF immediately made it mandatory to wear boots.  India also won three further editions of the Quadrangular Cup, which were held in Burma, Calcutta and Dhaka in 1953, 1954 and 1955 respectively. India then went on to finish second in the 1954 Asian Games held in Manila.  At the 1956 Olympic Games they finished fourth, which is regarded as one of finest achievements in Indian football. India first met hosts Australia, winning 4–2 with Neville DSouza becoming the first Asian to score a hatrick in the Olympics and also making India the first Asian team to reach the Olympic semi-finals. They lost 4–1 to Yugoslavia, and lost the third place play-off match 3–0 to Bulgaria.  India later participated in the 1958 Asian Games in Tokyo where they finished fourth, and the Merdeka Cup 1959 in Malaysia finishing second.  India started off 1960 with Asian Cup qualifiers in which they failed to qualify.  India went on to win the 1962 Asian Games where they beat South Korea 2–1 in the final, and two years later finished second in the Asian Cup which was held in round- robin format. India played in the Merdeka Cup in 1964, 1965 and 1966 where they finished 2nd, 3rd and 3rd respectively.  India later played in the Asian Games in 1966 in Bangkok but were eliminated in first round. 5Ronak Narendra Totlani
  7. 7.  India took third place in the 1970 Asian Games, beating Japan 1–0 in the third place, play-off but have failed to qualify for other major tournaments, other than as host, only once since that time.Phase II: - 1971 – 2010  Failure in a series of qualification tournaments meant that the next time India reach a quarter-final stage was as host in the 1982 Asian Games.  In 1984 India successfully qualified for the Asian Cup again, but failed to make any impact.  India won gold medals in the SAF Games of both 1984 (in Dhaka) and 1987 (Calcutta).  They won the inaugural SAARC Cup in 1993 in Lahore, and finished runner-up in Colombo two years later.  By 1997 the competition had been renamed as the SAFF Cup, and India won it in both 1997 and 1999 edition, when they hosted it in Goa.  Although India failed to qualify for the 2004 Asian Cup, the senior team shone in a silver medal-winning performance in the inaugural Afro Asian Games, with victories over Rwanda and Zimbabwe (then 85 places ahead of India in the world rankings) along the way, losing the final by just 1–0 to Uzbekistan.  As a result, Indian football has steadily earned greater recognition and respect, both within the country and abroad. In November 2003, Stephen was named AFC Manager of the Month.  India could not do much not when they lost to Pakistan and Bangladesh in the 2003 SAFF Cup and defeats in the 2006 World Cup qualifiers meant Stephen Constantine was sacked.  The LG Cup win in Vietnam under Stephen Constantine was one of the few bright spots in early part of 2000s. It was Indias first victory in a football tournament outside the subcontinent after 1974. India defeated hosts Vietnam 3–2 in the final despite trailing 2–0 after 30 minutes.  In 2005 Syed Nayeemuddin was appointed as India coach but he was immediately sacked following year after heavy defeats in 2007 AFC Asian Cup qualifiers. Bob Houghton was later appointed coach of team in 2006. His appointment saw a general progress in India‟s performances crowned by victory in 2007 Nehru Cup in August 2007. Houghton led India to the 2008 AFC Challenge Cup title as they beat Tajikistan 4–1 in August 2008. Winning the AFC challenge cup eventually qualified them for the AFC Asian Cup for the first time since 1984. He also oversaw the Indian team to its second consecutive Nehru Cup trophy by winning 2009 Nehru Cup. 6Ronak Narendra Totlani
  8. 8. 2011In 2011, India started off their campaign by participating in 2011 AFC Asian Cup for whichthey qualified after 24 years. They were placed in strong Group C along with South Korea,Australia and Bahrain. India lost all three matches but did manage to perform well in patches.Goalkeeper Subrata Pal won a lot of accolades for his performances.Team Played Won Draw Lost Goals Goals Goal Points F A DifferenceAustralia 3 2 1 0 6 1 +5 7South Korea 3 2 1 0 7 3 +4 7Bahrain 3 1 0 2 6 5 +1 3India 3 0 0 3 3 13 −10 0India played its first match in 2012 AFC Challenge Cup qualification on March 21st winning3–0 against Chinese Taipei, with Jewel Raja Shaikh, Sunil Chhetri and Jeje Lalpekhluascoring the goals.On March 23rd they faced Pakistan. India came from behind and defeated Pakistan 3–1 withJeje Lalpekhlua scoring 2 goals and Steven Dias scoring one.On March 25th they faced Turkmenistanin their last 2012 AFC Challenge Cup qualifyinggame and. India drew the game 1–1. The result meant that they finished on top of Group Band qualified for the 2012 AFC Challenge Cup. The Indian senior football team defeatedQatar 2–1 in an international friendly before the start of the world cup qualifier against UAE(United Arab Emirates). India went on to lose the qualifying encounter by 5-2 on aggregateover two legs, having contentiously suffered two red cards and two converted penalties in thefirst 23 minutes of the opening leg, which the UAE won by 3-0. Ever sense the Indiannational team went on a friendly tour to the Caribbean Islands, which turned out to be veryunsuccessful. Recently they were beaten 2-1 by Guyana.3. Competitive RecordWorld Cup record 1. 1930 to 1938 – Did not enter 2. 1950 – Qualified but withdrew 3. 1954 – Entry not accepted by FIFA 4. 1958 to 1982 – Did not enter 5. 1986 to 2014 – Did not qualifyAsian Cup record Year Round GP W D L GF GA 1956 Did not enter - - - - - - 1960 Did not Qualify - - - - - - 1964 Runner Up 3 2 0 1 5 3 1968 to 1980 Did not Qualify - - - - - - 1984 Round 1 4 0 1 3 0 7 7Ronak Narendra Totlani
  9. 9. 1988 to 2007 Did not Qualify - - - - - - 2011 Round 1 3 0 0 3 3 13 Total Best : Runner Up 10 2 1 7 8 23SAFF tournament record Year Round GP Won Drew Lost GF GA 1993 Champions 3 2 1 0 4 1 1995 Runner Up 3 1 1 1 2 3 1997 Champions 4 3 1 0 12 3 1999 Champions 4 3 1 0 6 1 2003 Third Place 5 2 1 2 8 5 2005 Champions 5 4 1 0 9 2 2008 Runner Up 5 4 1 0 9 3 2009 Champions 5 3 1 1 3 2 Total Best: Champions 34 22 8 4 53 20AFC Challenge Cup record Year Round GP Won Drew Lost 2006 Quarterfinals 4 1 2 1 2008 Champions 5 4 1 0 2010 Group Stage* 3 0 0 3 2012 Qualified Total Best: Champions 12 5 3 4*India did not field the senior team in this competitionNehru Cup record Nehru Cup Year Round GP W D L GF GA 2007 Champions 5 4 0 1 13 3 2009 Champions 5 3 0 2 6 5 Total Best: Champions 10 7 0 3 19 8C. The Indian Football LeaguesThe origin of football in India can be traced back to mid nineteenth century when the gamewas introduced by British soldiers. Football spread among the masses thanks to the efforts ofone Nagendra Prasad Sarbadhichary. Several football clubs like Calcutta FC, Sovabazar,Mohun Bagan and Aryan Club were established in Calcutta around 1890s. Calcutta, thencapital of British India, soon became the hub of Indian football.Tournaments like Gladstone Cup, Trades Cup and Coocbehar Cup was also started aroundthis time. Durand Cup and IFA Shield were started in late nineteenth century making themtwo of the oldest football competitions in the world. 8Ronak Narendra Totlani
  10. 10. Initially, games were played between army teams. However, clubs were soon set up aroundthe country. The first "native" team to achieve success was Sovabazar Club, which won theTrades Cup in 1892. Mohun Bagan Athletic Club was set up in what is now West Bengal in1889. The club became famous in 1911 when it became the first Indian team to lift the IFAShield, a tournament previously won only by British teams based in India. It defeated theEastern Yorkshire Regiment 2-1 in the final of the tournament in a victory that is stillregarded by many as the greatest by an Indian team before Independence.The Indian Football Association (IFA) was established in Calcutta in 1893, but did not have asingle Indian on its board until the 1930s. The National Football League, established in 1996by the All India Football Federation was the first semi-professional football league in India.Since its founding, however, many other leagues have been founded in India. In a study madeby FIFA in 2006 there are around 6,540 clubs registered with the AIFF.I-LeagueThe I-League was founded in 2006 after Indias former top league the National FootballLeague disbanded in a successful effort aimed at increasing the game in India. Links withclubs that were not in the I-League were maintained, and each season the bottom two clubsare relegated from the I-League and replaced by two from the I-League 2nd Division. The I-League is contested between 14 clubs each season.I-League 2nd DivisionThe I-League 2nd Division ranks second in the hierarchy of Indian football since thedisbanding of Indias top league in 2005. The I-League 2nd Division has 21 member clubsevenly divided among three divisions. Promotion and relegation of clubs still takes placebetween the I-league and the I-League 2nd Division.State League footballState league football is considered the best amateur leagues in India. Each state has there ownleague in India. There is no promotion/relegation between the state leagues and the I-League2nd Division but there could be promotion/relegation between leagues within the state(example: the Calcutta Football League has three divisions with promotion/relegation but thewinner of the Calcutta Football League will not get promoted to the I-League 2nd Division.Youth LeaguesRight now the official youth league in India is the I-League U19 which was won by JCT FCin 2011. The formate for the 2012 I-League U19 has not yet been announced.D. Cup CompetitionsFederation Cup: - The Federation Cup (abbreviated as Fed cup) is an annual knockout styleclub football tournament in India. It has started in 1977. From its inception till I-League hasbeen started in 1997 (then called NFL), it was the most prestigious national level club 9Ronak Narendra Totlani
  11. 11. football tournament in India. Presently it is the most important club tournament after I-league. Winning club of Federation cup gets a chance to compete in the continental level inAFC Champions League along with I-league champion team.Durand Cup: - The Durand Football Tournament was started by then, Indias ForeignSecretary, Mortimer Durand at Simla, India, in 1888, initial matches were played in Dagshai.It was basically initiated, as a recreation for British troops stationed in India. The Durand Cupwas twice suspended, during the two world wars. In 1940 the venue was shifted to NewDelhi.Indian Super Cup: - The Indian Super Cup is a one-off annual Indian club associationfootball match contested between the I-League champions and the Federation Cup winners. Ifthe I-League champions also won the Federation Cup then the league runners-up provide theopposition. The winners of the game receive the Shield as a trophy for the year, while playersalso receive individual winners medals.Santosh Trophy: - Santosh Trophy is an annual Indian football tournament which is contestedby states and government institutions. The first winners were Bengal, who also lead the all-time winners list with 31 titles till date.IFA Shield: - The IFA Shield is an annual football competition organized by the IndianFootball Association. It is the fourth oldest club cup competition in the world (Started in1893) after the English and Scottish FA cups and the Durand Cup.E. List of Popular Current Football ClubsState  Club  City NumberAndaman & Nicobar - - 0IslandsAndhra Pradesh  Deccan FC  Hyderabad  Hyderabad Globe  Hyderabad 2 FCArunachal Pradesh - - 0Assam  Assam Dynamo Club  Guwahati  Assam Police (football club)  Guwahati  Assam Police Blues  Guwahati  Assam Rifles (football club)  Guwahati 12  Assam State Electricity Board (football club)  Guwahati  Gauhati Town Club  Guwahati  Jewel Star Club  Guwahati  Oil India Ltd 10Ronak Narendra Totlani
  12. 12. (football club)  Duliajan  Nirvana FC  Guwahati  Maharana AC  Guwahati  Northern Frontier Railway SC  Guwahati  Williamson Magor Academy  GuwahatiBihar - - 0Chandigarh - - 0Chhattisgarh - - 0Daman & Diu  Maradona FC  Diu 1Delhi  Ahbab football Club  Delhi  Ambedkar Football Club  Shakarpur  BB Star Delhi  Delhi  Delhi United FC  Delhi  Dwarka FC  Dwarka  Delhi Cantt FC  Delhi Cantt.  Garhwal Heroes  New Delhi  Hindustan Football Club  New Delhi  Indian Arrows  Delhi  Indian Nationals FC  Delhi  New Delhi Heroes FC  New Delhi 22  Moonlight FC  Delhi  Mughals FC  Delhi  Magic Bus FC  East Delhi  Parvana Royals FC  New Delhi  Royal FC (Delhi)  Delhi  Shastri FC  New Delhi  Shahdara FC  Delhi  Simla Youngs FC  New Delhi  Samarth Gupta FC  New Delhi  DFC Delhi Football Club  Delhi  God Grace Football Club  DelhiGoa  Brijesh FC  Ponda  Churchill Brothers SC  Margao 10  Dempo SC  Panjim  Don Bosco School FC  Panjim 11Ronak Narendra Totlani
  13. 13.  Goa Police (football club)  Panjim  Salgaocar SC  Vasco  Vasco Sports Club  Vasco  Sporting Clube de Goa  Margao  SESA Football Academy  Panjim  Fransa-Pax FC  MargaoGujarat  Black Scorpions  Bharuch FC  Dodgers FC  Vadodara  Rangers FC (Vadodara)  Vadodara  Titans Football 6 Club  Vadodara  Surat FC  Surat  Rising Sun Soccer Academy  AhmedabadHaryana  Amity United Football Club  Gurgaon  Goal Busters F.C  Faridabad 4  Karnal Villa CF  Karnal  Young Star Football Club  FaridabadHimachal Pradesh  Aryans Football Club  Bilaspur 3  Him Club  Shimla  Khan club  BilaspurJammu & Kashmir  Azad Sporting Union  Jammu  FC Ladakh  Ladakh  FC Bemina  Srinagar  Iqbal Club  Srinagar  Young Heroes (football club)  Jammu  YMCA Srinagar  Srinagar 13  J&K FA  Srinagar  J&K Forest Club  Srinagar  J&K Police Eleven  Srinagar  J&K Sports  Srinagar  JK Bank FC  Srinagar  JK Solina Club  Srinagar  Solina Football 12Ronak Narendra Totlani
  14. 14. Club  SrinagarJharkhand  Tata Football  Jamshedpur 1 AcademyKarnataka  BEML FC  Bengaluru  Hindustan Aeronautics Limited Sports Club  Bengaluru  Indian Telephone Industries 5 (football club)  Bengaluru  Sports Authority of India (football club)  Bengaluru  United Bangalore FC  BengaluruKerala  Chandni FC  Calicut  Chetakal FC  Ernakulam  Eagles FC  Kochi  FC Kochin  Kochi  Golden Threads  Kochi  Josco FC  Kochi  Kerala Police (football club)  Trivandrum  Kochin Port Trust 13 (football club)  Kochi  Malabar United  Kochi  Viva Kerala  Kochi  State Bank of Travancore (football club)  Trivandrum  Keltron FC  Trivandrum  St. Georges FC  TrivandrumLakshadweep Islands - - 0Madhya Pradesh  Young Brothers  Barwani 1 Football ClubMaharashtra  Air India (football club)  Mumbai  Arsenal Mumbai Supporters Club  Mumbai  Bengal Mumbai FC  Mumbai 26  Big-ben Club  Nagpur  Central Railways (football club)  Mumbai  Chetak FC  Pune  CMS Falcons FC  Pune  Deccan 1 FC  Pune 13Ronak Narendra Totlani
  15. 15.  Fatima XI FC  Pune  ICL football club  Thane  Youngstar united  Thane  Strikers Sports Club  Mumbai  Khadki Blues FC  Pune  Kolhapur Police (football club)  Kolhapur  Kenkre FC  Mumbai  Maratha United Football Club  Mumbai  Mumbai FC  Mumbai  Navi Mumbai FC  Navi Mumbai  New Global Club  Nagpur  PIFA FC  Mumbai  Pune FC  Pune  Sunday Boys Football Club  Mumbai  State Bank of India (football  Mumbai club)  Western Railway (football club)  Mumbai  ONGC FC  Mumbai  South-East- Central Railway Sports Club  MumbaiManipur  Antique Football Club Namdunlong  Imphal  Manipur Police 3 (football club)  Imphal  North Imphal Sporting Association  ImphalMaghalaya  Ar-Hima  Shillong  Laitumkhrah FC  Shillong  Lajong FC  Shillong  Langsning FC  Shillong 6  Meghalaya Police Football Team  Shillong  Royal Wahingdoh FC  ShillongMizoram  Mizoram Police  Aizawl 1 (football club)Nagaland  Nagaland Police  Kohima 1 14Ronak Narendra Totlani
  16. 16. (football club)Orissa  Jorba Durga Club  Bhubaneswar 1Pondicherry - - 0Punjab  Border Security Force (football club)  Jalandhar  JCT Mills FC  Phagwara  Punjab State 5 Electricity Board (football club)  Mohali  FC Punjab Police  Jalandhar  Vikram Jeet Football Club  LudhianaRajasthan  Jaipur FC  Jaipur 1Sikkim  Denzong Boys FC  Gantok 2  United Sikkim FC  GantokTamil Nadu  Harvesters NYC  Ooty  Indian Bank Recreational Club  Chennai  Mahogany FC  Chennai  Nethaji sports club  Chennai  Southern Railway (football club)  Chennai 9  Integral Coach Factory (football club)  Chennai  Kodaikanal Soccer Club  Kodaikanal  Octopus Marine SC  Chennai  PSG Tech FC  ChennaiTripura  Nine Bullets  Agartala 1Uttar Pradesh  White Eagle Football Club  Lucknow 2  Varanasi Kings FC  VaranasiUttarakhand - - 0West Bengal  Aikya Sanmelani  Aryans Sports  Kolkata Club  Kolkata  Barisha SC  Kolkata 33  Bata FC  Kolkata  Bengal Nagpur  Kolkata Railway FC 15Ronak Narendra Totlani
  17. 17.  Bhatri Sangha FC  Kolkata  Bengal Trust FC  Kolkata  Calcutta Customs  Kolkata  Calcutta Football Club  Kolkata  Calcutta Port Trust  Chirag United FC  Kolkata  Dalhousie AC  East Bengal Club  Kolkata  Eastern Railways  Kolkata  Entally Athletic  Kolkata Club  George Telegraph  Howrah Union  Kolkata  Indian Air Force (football club)  West Bengal Police (football  Kolkata club)  Kolkata  Tollygunge Agragami  Kolkata  Kidderpore SC  Kumartuli FC  Kolkata  Mohun Bagan  Kolkata Athletic Club  Kolkata  Mohammedan Sporting Club  Kolkata (Kolkata)  Mohamedan A.C.  Kolkata  Peerless Football Club  Kolkata  Salkia Friends Association  Kolkata  Sonali Sibir Athletic Club  Kolkata  Sporting Union  Kolkata  Southern Samity  Kolkata  Wari AC  Kolkata  Kalighat Club  Kolkata  United Sports Club  KolkataTotal 184 clubs in India. 16Ronak Narendra Totlani
  18. 18. F. Womens footballWomens football has not had the relative head start over the rest of the world that the mensgame has had, and also has not had the chance to spread through the country like its malecounterpart. The game was administerd by the Womens Football Federation of India (WFFI)from 1975 until the early 1990s when they were absorbed into the AIFF. However, there arecomplaints that womens football is treated as a poor relation to the mens game leading to(unfulfilled) plans to de-merge the WFFI.The womens game, like the mens game, also has its early pioneers in the state of WestBengal. The large Kolkata teams, East Bengal and Mohun Bagan, started womens club sidesin the 2000/01 season, and they participate with other teams in the Calcutta WomensFootball League. However, it has been seen recently that players from Manipur have madeadvances in the game. Players from these two states make up a large part of the Indiawomens national football team.The main womens national competition is played on a state vs. state basis in the SeniorWomen National Championship. There are also similar national championships for juniorteams: Junior Girls National Championship (for under 19s) and the Under-17 Girls NationalChampionship.Some female players have become internationally recognised. Among them are ChitraGangadharan selected to play for the All Asian Star team. Jaanki Kotecha was selected ascaptain to the All Asian Star Team in 2008-2009, where she led her team to victory. InFebruary 2000, Sujata Kar and Alpana Sil became the first Indian footballers to sign acontract outside India. They signed with the German team TSV Crailsheim, but had to returnafter a month due to problems with the clearance of their international transfer.Until 1983, womens football took part in international tournaments like the Asia Cup. Forexample the team won silver in 1980 at Calicut. In later years it had become poor in statusjust like its male counterpart. In the 2003 AFC Womens Championship, the Indian team wasembarrassed by a 12-0 defeat to the Chinese womens team.The poor support of the national team by the AIFF became evident, when the teams trip toGermany was only made possible by Non Resident Indians in the country, and by the supportof the German Football Association. Furthermore, championships are hold in remotelocations, and national media coverage is said to be restricted to state and local newspapers.The womens game reached a new low in June 2009 when FIFA delisted the side from itsworld rankings for being out of action for more than 18 months. This comes at a time whenthe game is gaining in popularity amongst the younger generation as evident by the localleagues conducted around the country. The recently concluded Mumbai Football League2009-10 organised by the MDFA (Mumbai District Football Association) was a majorsuccess and featured many talented players who had played for the national team. 17Ronak Narendra Totlani
  19. 19. G. InfrastructureExamples of great stadiums in India are: - 1. M. A. Chidambaram Stadium in Chennai, 2. Punjab Cricket Association Stadium in Mohali, and 3. Wankhede Stadium in Mumbai;But they are all primarily Cricket stadiums.The best reported football stadiums in India are: - 1. Fatorda Stadium in Goa, 2. Salt Lake Stadium in Kolkata, and 3. Cooperage Ground in Mumbai; but 4. The best rated football stadium in India is Shree Shiv Chhatrapati Sports Complex in Pune FC.Other well known stadiums: - Serial No. Stadium City Built Capacity1 Salt Lake Kolkata 1984 1,20,0002 Jawaharlal Nehru Delhi 1982 78,0003 Jawaharlal Nehru Kochi, Kerala 1981 60,0004 Jawaharlal Nehru Chennai, Tamil 1989 40,000 Nadu5 Municipal Kozhi kode, 1977 35,000 Corporation Kerala Stadium6 Sree Kanteerava Bangaluru 1979 30,0007 Pandit Jawaharlal Margao, Goa 1996 28,060 Nehru8 National Stadium Delhi 1998 25,0009 East Bengal Club Kolkata 1980 24,00010 Mohun Bagan Kolkata 1956 22,000 Ground11 Barasat Stadium Kolkata 1974 20,00012 Mohammedian Kolkata 1985 20,000 Sporting Stadium13 Brabourne Stadium Mumbai 2009 (renovated) 20,00014 Rabindra Sarobar Kolkata 1961 17,00015 Banglore Football Bangaluru 1989 15,000 Stadium16 Ambedkar Stadium Delhi 1984 15,00017 Tilak Maidan Vasco Da Gama, 1999 15,000 Goa18 Guru Nanak Singh Ludhiana, 1998 12,000 Stadium Punjab19 The Cooperage Mumbai 2006 12,000 18Ronak Narendra Totlani
  20. 20. Ground20 Duler Ground Mapusa, Goa 2006 9,000Most of the stadiums are 25 – 30 years old, with no renovations. The majority of the stadiumsare of capacity less than 40,000.The reasons the football stadiums in India are rated so poorly is because of the lack of floodlights, lack of actual seats in the stands, and because the condition of the pitches are poor. Sofar only the Shree Shiv Chhatrapati Sports Complex, Pune has fulfilled all of those criteriaregarding seating, floodlights, and pitch condition.H. Sponsors & PartnersPartner – IMG Reliance.IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employeesoperating in 30 countries around the globe. IMGs areas of expertise are diverse and wideranging: IMG College is the leader in collegiate marketing, licensing and media rights. 1. IMG Media is the world‟s largest independent producer and distributor of sports programming. 2. IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the worlds most important sports organizations, leagues, and federations. 3. IMG Fashion owns and operates fashion events around the world and IMG Models represents the worlds top models and leading designers. 4. IMG Art+Commerce represents the most influential photographers, art directors and stylists. 5. IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. 6. MG Academies is the world‟s largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. 7. IMG Consulting connects many of the worlds leading brands with consumers through access to unique sports and entertainment properties. 8. IMG Licensing is considered one of the premier independent licensing companies in the sports, fashion and media world.IMG Reliance (JV between IMG and Reliance Industries Limited) separately signed a 15-year partnership with the All India Football Federation (AIFF), the governing body forfootball (soccer) in India. IMG Reliance, in cooperation with the AIFF, will radicallyrestructure, overhaul, improve, popularize and promote the game of football throughoutIndia, from the grassroots to the professional level. 19Ronak Narendra Totlani
  21. 21. This agreement grants IMG Reliance all commercial rights to football across all footballproperties controlled by AIFF including but not limited to the national teams and all currentand future professional leagues. Such rights include media rights, sponsorship and advertisingrights, licensing and merchandising rights, franchise rights, new league rights and any othercommercial rights attached to any of these properties.Sponsors – Coca-Cola and NikeIndia traditionally wear a blue strip. As of 2010, Nike, Inc is the kit provider to the IndianNational Football team, with Panasonic as sponsoring partner.I-League title sponsor - ONGCII. SYMPTOMS OF PROBLEMSAs India enters a critical phase of its footballing life, there are perhaps more questions thananswers. Questions are being raised about the health of the game in the country, especiallyafter teams such as JCT and Mahindra shut shop. Non-telecast of this year‟s league wasanother huge setback for football in India. Described by Sepp Blatter as a sleeping giant,India, in the eyes of many, is yet to awaken from its slumber. After repeated attempts by AFCat nurturing the game in the country and giving it all the special attention, much more thanwhat the Confederation does in other developing countries, India still hasn‟t taken the finalleap – the leap to professionalism. But why are we taking so long? Why isn‟t the sportgrowing in this country when we have a huge viewership of football in India? Why do we getfans at Ambedkar sporting EPL jerseys rather than our own club jerseys? Why can‟t acountry of one billion take its team to the World Cup?A. Poor Management & OrganizationIndia has about 184+ registered clubs, 250+ registered coaches and 2000+ registered footballplayers with AIFF. But still it has not been possible to select the perfect team of 11 playersthat will take the game to a satisfactory level.There is absolutely in coordination between AIFF, State Associations and the various clubs.This lack of communication has resulted in poor player development, improper selection,wastage of funds, etc. Unlike BCCI, AIFF has no control over State Associations. Theorganization structure is un-defined so are the responsibilities.B. Loss of GloryGeneral remark by football lovers “A country of 1.21 billion people could not produce 11players to make us a worthwhile world team!”After all, football developed strong roots in India long before its popularity grew in Europeand South America – our Durand Cup (1888) is the third-oldest football trophy in the world, 20Ronak Narendra Totlani
  22. 22. and many of our football clubs long predate the existence of FIFA. Take Spain‟s belovedReal Madrid Club de Football, the team endorsed by FIFA as “the most successful footballclub of the 20th century”. It was founded only in 1902, by which time Mohun Bagan andother Calcutta teams had been around for many years.Another paradox of Indian football is underachievement at the international level. For over adecade, 1951 to 1964, India were among the best in Asia, winning the Asian Games goldmedal twice in 1951 in Delhi and 1962 in Jakarta. Twice India finished second (in 1959 and1964) in the prestigious Merdeka football tournament in Kuala Lumpur and were runners upin the Asia Cup at Israel in 1964.During this time span, India finished fourth in the 1956 Melbourne Olympics and was thefirst Asian nation to reach the Olympic football semi final. In 1956, India beat Australia 4-2in the quarterfinals, with a hat trick by centre forward Neville DSouza - the first by an Asianin the Olympics.From 1948-1960, India played regularly and with distinction in every Olympics. India alsowon the Quadrangular tournament contested between India, Burma, Sri Lanka and Pakistan,four times from 1952-55.However, in the recent past, successes have been limited. Since 1960, India has not qualifiedfor the Olympics. India has never qualified for the World Cup finals. Since 1984 India hasnot made it to the Asia Cup final rounds. The last quarterfinal appearance in the Asian Gameswas in 1982 at Delhi. The only achievements in the last 36 years were a bronze medal in the1970 Bangkok Asian Games and the Indian junior team was joint winners with Iran in theAsian Youth championships in 1974.Since the mid-1980s, India has won the South Asia Federation (SAF) Games gold medalthrice, in 1985 at Dhaka, 1987 at Calcutta and 1995 at Chennai and the South Asian FootballFederation (SAFF) championships four times in 1993 in Lahore, 1997 in Kathmandu, 1999 inGoa and 2005 in Karachi. However, Indias domination at the South Asian level is not aspronounced as during the Quadrangular tournament phase in the 1950s.Since 1982, India has hired nine foreign coaches but quality players have been very few.Thus there are no Indian heroes for the young players to emulate. Indias current foreigncoach, Englishman Bob Houghton, has indirectly admitted the paucity of football talent in thecountry by stating that it is imperative to look for talent among taller and stronger NRIs inEurope or Canada. Arbitrary selection, inadequate fitness levels, insufficient internationalexposure and scant attention to age-group teams have been the bane of Indian football.The sheer scale of the problem boggles the mind: South Korea alone won 31 Olympic medalsat Beijing in 2008, where the island state of Cuba won 24, and even famine-struck Ethiopiatallied seven. At Beijing, the scattered nomads of Mongolia won four medals. That‟s right,even Mongolia – a country with a population outnumbered by the Indians riding onMumbai‟s trains at any given moment – finished high above India in the medal standings. Itseems almost churlish to point out that Beijing was India‟s best Olympics ever.During this entire time span, cricket achieved record heights, two world cups (1983 and2011), 2 entries in world cup finals, 1 T20 world cup, etc. 21Ronak Narendra Totlani
  23. 23. This increase in performance of cricketers and decrease in that of footballers reduced theinterest of football in the mind of common man. Cricket slowly became a culture of India;overshadowing all other sports including football, hockey, tennis, athletics, etc.In 2011, after a span of 24 years, India qualified for the AFC Cup 2012. India is ranked 146(April 2011) in world FIFA rankings. Only one player has played in international club -Bhaichung Bhutia. Never qualified for world cup (1950 qualification was by default sinceother teams pulled out, India did not participate in spite this).C. Player DevelopmentIndia since the beginning has not given importance to grassroots of player development. Theplayers that currently play are those who are highly motivated to play football. India hasfailed to identify talent and hence lost many good players. There is no provision of playerpromotion between the teams playing for the city, state, NFL, I-League and the NationalTeam. Therefore, the player finds it very tough to gain recognition, which is a major de-motivating factor. Most Indian coaches are non-certified ones. European and other Asiancountries like Japan, Korea and China have coach development programs. Coach training isprovided by experts such as Barclay‟s Premier Skills, Mainland Football, etc.India has changed 5+ coaches for its National Team since 1999. Their general attitude is –Coach does all magic. It is not just the coaching but also the infrastructure, playerremuneration, etc. that plays a major role in player motivation and development.Football is a highly challenging and physical game which requires extremely superb levels ofstamina and strength. Most Indian football players are only fit for 70 minutes of the gamewhich is a known fact.Currently there are no financial rewards or returns for football in India. A team that wins theLeague gets merely 50 lakhs – the salary of a single player nowadays. Winning each gamegets you Rs. 35,000. In addition, the AIFF provides a subsidy of Rs. 1,200 per player andofficial if the team has traveled outside the state. Only one player has played in aninternational club - Bhaichung Bhutia.To improve standards, countries like US, Saudi Arabia and South Korea play about 25international matches per year. India barely plays 10 matches a year. Prior to the 1998 AsianGames, held at Bangkok in December, India did not play a single practise match fromSeptember 1997 till November 1998. There are about 185+ clubs in India but, all of them paylip service to youth development and rely on foreign imports. All the 10 clubs in the 10thNFL had three foreigners in key positions like strikers, central defenders or midfielder. Themain reason for which these clubs areD. Financial crisisShrinivas Dempo once said that in India, football is run by generous donors and benefactors,not by businessmen. He is probably right. Almost all leading clubs regularly suffer losses tothe tune of 6-7 crore each year. 22Ronak Narendra Totlani
  24. 24. Ticket sales in Kolkata and Shillong maybe sizeable, but in the rest of the country includingGoa, teams hardly get any revenue on ticket sales. As per the pattern followed last year, amajority of the revenue earned in ticket sales goes to the Local Organising Committee or theState Association as they are the organizers. That leaves just 30% of the revenue to the homeclubs. From this year onward, the responsibility of organizing the games will be on the hometeam and they will take home the entire share of ticket sales, but a big chunk of that will goon organizing the game. For Goan clubs, it will probably mean added financial burdenbecause the Sports Authority of Goa (SAG), owners of the Nehru Stadium, would be entitledto 20% of the revenue – which means all the organizing of the game would have to be donewith the remaining 80% of the gate collection. A difficult task considering last year‟s averagegate collection in Goa was a mere 30,000-40,000 rupees. When Dempo had to shift their AFCCup matches to Pune, they paid a whopping 11 lacs to organize each game.With all such expenditure incurred, it makes marketing and branding critical in order for aclub to withstand the financial pressure. It would help if there is TV coverage so that apercentage of the TV revenue can trickle down to the clubs. For that to happen, the AIFFneeds to find a broadcaster as soon as possible. Talks were on with Sony and evenESPNSTAR for the telecast of I-League but nothing has been revealed so far. Sunando Dhar,I-League CEO, has assured that the League will be televised but till now nothing concrete hashappened and we are just two months away from the start of the League. If there is notelecast of this year‟s League, it would mean disaster for Indian football.As per the Delloitte Football Money League 2010 report, revenue for Spanish giants RealMadrid topped the charts, crossing Euro 400 million, making them the first team in any sportto record such revenues.Indian football is not languishing for lack of money. It is the poor management which isbehind this mess. For example, The All India Football Federation (AIFF) signed a 10-yearRs.2.73 billion television deal with Zee Sports last season and a seven-year deal with Nike tosupply the national team with apparel, footwear and equipment. ONGC the title sponsors ofthe NFL pays the AIFF Rs.75 million per annum.There are also annual grants from FIFA, for development of the game. The annual budgets ofthe top NFL clubs like Mahindra United, East Bengal, Mohun Bagan and Dempo ranges fromRs.20 to 35 million. About a 100 Indian players earn over Rs. 500,000 per season.Top-stars like Baichung Bhutia, S. Venkatesh, Mahesh Gawli and Alvito DCunha get paid inthe range of Rs.15-25 million per annum.But the main problem – improper utilization of the money.Recent investments include, IMG Reliance = INR 7 billion investment in football in next 15years and JSW Jindal = INR 2 billion to improve infrastructure.To add to the shame, The All India Football Federation is planning to approach cash-richIndian Cricket Board for financial assistance for its national teams 2011 Asian Cuppreparations. With little funds coming from corporate houses for the Goal 2011 Project,AIFF acting president Praful Patel is seeking help of his party chief Sharad Pawar to getfinancial assistance to the tune of Rs 10 crore. 23Ronak Narendra Totlani
  25. 25. E. Lack of infrastructureA country with an area of 3,287,263 square kilometers has just one FIFA approved stadiumin Chennai, and probably 20-odd other football stadiums across the country. To attractsizeable crowd, good stadiums is the need of the hour. The recent World Cup qualifier at theAmbedkar stadium in New Delhi exposed us in terms of infrastructure. It was appalling to seea World Cup qualifier played on a water logged pitch with absolutely no drainage facilities.India currently has just two artificial turfs for football in this country- one at Salt Lake andthe other at Chowgule in Margao, Goa. Thanks to FIFA‟s “Win India with India”programme, we got another artificial turf at Bangalore and we will be getting four more – oneat Cooperage in Bombay, two in Goa and one in Shillong. India needs more suchinfrastructure in this country and better grass turfs that will attract kids to come and playfootball.One of the major reasons why cricket is a craze across the country is because every state inIndia probably has at least one, if not two, good stadiums and plenty other grounds (bestexample is the Shivaji Park in Dadar, Mumbai) that attract kids to the game. It is ironicthough that the government builds cricket stadiums at the drop of a hat but the same cannotbe said about football. Thanks to the BCCI‟s financial muscle, even a far off place likeDharamsala boasts of an IPL venue but probably doesn‟t even have a football ground.If India is to improve as a footballing nation we need to drastically improve ourinfrastructure. With the club licensing criteria being enforced by the AIFF, it will bemandatory for clubs to have their own stadium in the recent future. But how many of ourclubs have the financial power to spend money on building a stadium? Transtadia, a premiersports infrastructure building company, revealed that building a simple 15,000-20,000capacity stadium will cost around 15-20 crores. Something that clubs in India will find itdifficult to manage unless they get some sort of assistance from the government? If Indiawere to host the World Cup, how many stadiums do we have of international standard?Probably none at the moment that could host a game of such magnitude. When the Salt Lakestadium was being cleared up for the Argentina v Venezuela game scheduled for September2nd, there were snakes in the stadium and bushes and shrubs growing inside – something thatspeaks about the state of football infrastructure in this country.F. Marketing and BrandingThere‟s just one match that crowds throng for in India – the Kolkata Derby. It is indeedunfortunate that a country that has one of the highest viewership /TRP‟s during the footballWorld Cup, that has a fairly huge interest in the EPL/La Liga and a country that has onebillion people cannot get its stadiums even half full for its domestic league. That says it all.Poor branding and marketing has hit the I-League and football in this country. When SamirThapar disbanded JCT, he said that lack of television coverage of this year‟s league was themajor factor for him deciding to close down the team. Samir said that with lack of coverageand very few eyeballs, it was difficult to convince the company‟s shareholders that it wasworth investing in this team. Come to think of it, Samir Thapar may be indeed right.Other sports like IPL have marketing contracts with well known agencies like O&M (Ogilvy& Mather) every year. Each year they spend about Rs. 100 crores. 24Ronak Narendra Totlani
  26. 26. Football matches were not even aired on TV between 2007 and 2009. It was in 2010 that aten year deal was signed with Zee Sports.The match dates and timings are not printed in newspapers. No television advertisementsabout NFL or I-league. Moreover, the website itself is in a poor condition. Online booking ofseats is a dream.G. Public Interest & Media coverageAs the Indian team began losing matches one after the other, media coverage began falling.Even domestic matches were not covered satisfactorily.The main reason behind poor coverage was lack of audience interest. The NFL; for example,the ninth NFL, in which there were 12 teams, playing 132 matches on a home and awaybasis, total attendance was just 75,000, with an average of 5,700. These figures swelledbecause of the traditional Mohun Bagan-East Bengal rivalry, with crowds of 60,000 and55,000 attending both the matches.Coverage of the football in national dailies is also tawdry. The sport only gets intensivecoverage in regional newspapers in Goa, West Bengal and in Kerala, that too only when ateam from that state is playing in a match.Another major issue troubling football in India is the lack of popularity for the domesticleague. Yes a major blame for this should be put on the lack of television coverage, but theclubs as such are not doing themselves any favours. EPL and European football is hugelypopular in India, which means there is football viewership and football is quite popular in thiscountry, but the same cannot be said about the domestic league. It may be the case of topquality European football eating into the domestic league. Crowds would rather watch Messior Ronaldo play rather than Jeje Lalpekhlua or Climax Lawrence (Indian National TeamSkipper), which is fair enough.Premiership clubs such as Manchester United through the Manchester United Premier Cup,Arsenal through the Tata Tea Jaago Re tournament, Bayern Munich through the Bajaj AllianzTalent Hunt and recently Blackburn Rovers are beginning to tap the enourmous market thatIndia has. But where these foreign clubs have succeeded, we have failed. Our Indian clubshave failed to penetrate inspite of being based here. How many of our clubs have FanDevelopment Programmes or Community based services that build the brand image of theclub? I would say, just a handful.Apart from the Kolkata clubs and the clubs in the North East, none of the clubs can boast of ahuge fan following and none of the other clubs can attract huge crowds. Obviously there issomething wrong, as despite being based in their own state, the clubs are unable to attracttheir own people to the stadium. Football in the north east is definitely a craze. At theAmbedkar stadium for the India-UAE game, there was a huge presence in the crowd fromNorth East which speaks volumes about the popularity of football there. It‟s no surprise thatShillong Lajong had the highest gate collection during the 2009-10 I-League and their gamesused to be sold out a week before kick-off. Considering this, why haven‟t clubs in Indiaorganized tours there and tried to cash in on the enormous market potential that the NorthEast has to offer? Call it a lack of vision or no interest in marketing and branding, and 25Ronak Narendra Totlani
  27. 27. popularizing your product. How many of our clubs in India even have websites that wouldreach out to fans globally?III. HOW OTHER COUNTRIES HAVE IMPROVED THEGAME? 1. In Japan, the J-League started in 1993 and their football has improved rapidly. Japan has qualified for three successive World Cups (1998, 2002 and 2006) and been Asia Cup champions in 2000 and 2004. Proper marketing and professional administration has led to a social revolution of football in Japan, with the emergence of community supported football clubs. A spin-off industry for J-League merchandise exploded, which included 1,700 branded products. The money involved in new facilities and sponsorship deals was in the region of 700 million pounds. Clubs owned their own stadiums, with modern gymnasiums and shops to sell merchandise. None of the Indian clubs own their own stadiums and only a handful have easy access to modern gymnasiums, even though the NFL is in its 10th edition. Venues for the NFL are leased from local municipal authorities. The clubs pay lip service to youth development and rely on foreign imports. All the 10 clubs in the 10th NFL had three foreigners in key positions like strikers, central defenders or midfielder. 2. To improve standards, countries like US, Saudi Arabia and South Korea play about 25 international matches per year. India barely plays 10 matches a year. Prior to the 1998 Asian Games, held at Bangkok in December, India did not play a single practise match from September 1997 till November 1998. 3. Take the success of African nations in football, for example, especially the top teams in Nigeria and Cameroon. The African Nations Cup, an all-Africa tournament, was covered by European television. Talent scouts regularly attend games on the continent, and a look at the pitch in any European game demonstrates that the game has truly global stars. Many French players are originally from Senegal and a Dutch team has bought a large stake in a South African football franchise in order to poach rising stars. 4. Owing to global broadcast and intensive marketing by European leagues, the European clubs have become globally known. That India is no different is clear from Manchester United‟s research, which claims that the club has more than 20 million fans in India. A growing chunk of otherwise cricket crazy Indians are taking keen interest in European, especially English, football. European clubs are reciprocating this; after all, the size and potential of the Indian market is seductive for them as well. 5. How Korean Football is popular even when there is competition from baseball?, - Baseball is the number one sport in South Korea and people rarely talk about football other than the national team, even though they have hosted the World Cup and even though Jeonbuk Hyundai Motors, Pohang Steelers and Seongnam Ilhwa Chunma have all won the coveted AFC Champions League. Majority of the Korean public follows its baseball teams that are bankrolled by corporate giants like LG and Samsung but statistics showed that K-League games have astonishingly high attendance figures. 26Ronak Narendra Totlani
  28. 28. According to K-League official site, 193,959 people made their presence felt in the 8 stadiums around South Korea on the opening weekend thanks to improved marketing strategies, enhanced fixture scheduling and a good performance from the Korean National side in Asian Cup, but that was not it. For the second round, 179,938 people had visited the eight games. What stood out was that those who were leading this trend were not the big clubs – Suwon Bluewings, Jeonbuk Hyundai, FC Seoul. They were the likes of Daejeon Citizens, Gyeongnam FC, Sangju Phoenix and Daegu FC, all of who experienced a packed house. And although the attendances shrunk after the start of the baseball league, crowds still came to watch matches. That says it all. Even in a country dominated by baseball, crowds still came to watch football. It is obvious that crowds in Korea throng the stadium to watch their local heroes rather than watching Park and Rooney play for Manchester United. Which means there is something that those clubs are doing that we are not. It makes sense to say that Korea after hosting the World Cup has developed a football culture. Which again comes to the whole issue of good infrastructure that was built for the World Cup, popularity, branding and marketing. Why can‟t we do the same? Why not have at least one world class stadium in each I-League venue where people will throng to get their money‟s worth even if there is a Manchester United-Arsenal game going on at the same time? It‟s about how the clubs deliver their product to the masses and certainly this is not happening in India. Brand building is non-existent in India.IV. SWOT OF CURRENT STATUSStrengths90 minute game. Easily accepted by the audience.Large number of clubs (185+) therefore many players, coaches, experience, etc.Glorious history.WeaknessesPoor infrastructurePoor player development/trainingFinancial crisisRecent losses in international matchesPoor awareness & promotion of the game.Poor strategy of game developmentOpportunitiesPopularity of International football events and icons.Support from FIFA, AFC, International Clubs, etc.Support from domestic Corporates.Large populationThreatsCricket popularity 27Ronak Narendra Totlani
  29. 29. IV. PROBLEMS IDENTIFIEDThe blame for the sorry state of affairs of football in India can be squarely put on six majorissues: - 1. Management & Organization, 2. Poor performance, 3. Financial crisis, 4. Infrastructure, 5. Marketing & Branding, 6. Media Coverage.V. SOLUTION PLANFigure 1: - Overview of the Solution Plan. 28Ronak Narendra Totlani
  30. 30. A. Organization StructureFigure 2: - The football development cycle.In this circular cycle, one activity supports the other. The cycle can be divided into twohalves – the left half consisting of player development and the right half comprising of thesport development.B. Player development National Team State Teams & I-League Teams District Teams Town/City Teams School/College TeamsFigure 3: - Hierarchy of Player development. 29Ronak Narendra Totlani
  31. 31. 1. School/College TeamsSchools/colleges (throughout the country) will have its own team of football. Teams will beof both men & women. Schools/college groups will be associated with the SAI (SportsAuthority of India) for training. SAI will provide open spaces and grounds for training.School/college grounds will also be used for this purpose.The training will be imparted by the 185+ clubs that have been registered with the AIFF.Each club will have to mandatorily train players at the grassroots level. Each club will beallocated maximum 5 schools/colleges or 250 children, whichever higher.The coaches will be selected by the club itself. However the coaches will have to be certifiedby the AIFF (help of Barclay‟s Premier Skills partnership program).Each student records will be maintained systematically. This data will be scrutinized forselection purposes. Every student will get certificates/recognition awards for excellence.Matches will be primarily played inter-school/college. The potential students will be selectedfor the Town/City teams. Selection procedure will be transparent.Students will pay fees for coaching to the respective clubs. Coaching fees will be regulatedby AIFF.Grants and technical assistance from FIFA, AFC, Corporates, etc. will be utilized for thegrassroots program. Sponsorship will be allowed.2. Town/City TeamsAIFF will govern a total of 100 town/city teams. Team training will be imparted by 100 clubsselected from the 185+ registered clubs. The team names must bear the name of thecity/town along with the club name. International clubs are also allowed. 1 club – 1 city/townteam rule. 30Ronak Narendra Totlani
  32. 32. Players – selected from inter-school/college tournaments. Total of 14 players in each team(11+3). Sum total = 1400 players.Coach – Selected by AIFF coach development program in association with Barclay‟s PremierSkills. Total 100 coaches allocated.Infrastructure – AIFF will allocate grounds for practice. Kits and other materials will also beprovided. The kits will mostly be arranged via the sponsors. Sponsorship will be allowed.Players will be paid Rs. 10,000 per month – Rs. 1,20,000 per annum.Coaches will be paid Rs. 20,000 per month – Rs. 2,40,000 per annum.Tournament – Inter-city/town all India level. Name – Santosh Trophy.This will give base for selection of District level teams.3. District TeamsEach district team = players selected from 2 town/city teams.AIFF will govern a total of 50 district teams. Team training will be imparted by 50 clubsselected from the 185+ registered clubs. The team names must bear the name of the districtalong with the club name. International clubs allowed. 1 club – 1 district team rule.Players – selected from inter-town/city tournaments. Total of 14 players in each team (11+3).Sum total = 700 players.Coach – Selected by AIFF coach development program in association with Barclay‟s PremierSkills. Total 50 coaches allocated.Infrastructure – AIFF will allocate grounds for practice. Kits and other materials will also beprovided. The kits will mostly be arranged via the sponsors. Sponsorship will be allowed.Players will be paid Rs. 15,000 per month – Rs. 1,80,000 per annum.Coaches will be paid Rs. 30,000 per month – Rs. 3,60,000 per annum.Tournament – Inter-district all India level. Name – IFA Shield.This will give base for selection of State level teams.4. State TeamsEach district team = players selected from district teams (or town/city teams). The state teamswill be developed by the respective state associations. These state associations will be in-turngoverned by AIFF. The state associations can also outsource the training to clubs orinternational groups. 1 state association – 1 state team rule. 31Ronak Narendra Totlani
  33. 33. AIFF will govern a total of 35 district teams. Larger states will have more districts whilesmaller states will have lesser districts.Players – selected from inter-town/city tournaments. Total of 14 players in each team (11+3).Sum total = 490 players.Coach – Selected by AIFF coach development program in association with Barclay‟s PremierSkills. Total 35 coaches allocated.Infrastructure – AIFF will allocate grounds for practice. Kits and other materials will also beprovided. The kits will mostly be arranged via the sponsors. Sponsorship will be allowed.Players will be paid Rs. 25,000 per month – Rs. 3,00,000 per annum.Coaches will be paid Rs. 40,000 per month – Rs. 4,80,000 per annum.Tournament – Inter-state all India level. Name – Durand Cup.This will give base for selection of I-League and National teams.5. Aim of Player DevelopmentThe main aim is to promote football at the grassroots level. Player identification andnurturing talent will be given prime importance. The whole structure has been designed forthe growth of potential players.Partnerships with FIFA, AFC and other International clubs will be promoted.C. Sport Development1. I-LeagueAim: - Promote the game and generate interest among the people.Format: - Commercial.Objectives: - Financial gains, Marketing & Branding of football, Infrastructure development.  Organization: -Total 32 teams: -14 Indian teams – Owned by bidding process.6 open teams – Top 6 teams from the Durand Cup (Inter-state tournament).12 teams – International (4 European + Others).The 14 Indian teamsType: - Permanent teams of I-LeaguePayers: - 32Ronak Narendra Totlani
  34. 34. Indian teams – Minimum 70% Indians. .Players will be selected by bidding process.Bidding for teams: -Minimum amount of bid for each of the 14 Indian teams – Rs. 150 crore.Acquisition type: - Franchisee for first 5 years. After 5 years = Ownership.International bidders allowed. Maximum investment in each team by international investors =35%.One team cannot bid for players beyond Rs. 25 crore.One bidder – 1 team maximum.Fees from investors: -Bid price for team (minimum Rs. 150 crores per team).Rs. 10 crore each season.Stadium development fees.20% of earnings from in-stadium sponsorship.The 12 international teamsType: - Permanent I-League teams for 15 years. Team type: - Ownership.Players: - Maximum 70% Non-Indians. Rest must be Indian players.Selection condition: -Rs. 200 crore payment of fees – one time.Rs. 10 crore each season.Stadium development fees.20% of earnings from in-stadium sponsorship.Investment in developing football in India – start football training schools in India.6 open teamsType: - Temporary. Selection based on performance in Durand Cup.Players: - All Indians.Fees: - Nil.  Infrastructure: -The 14 Indian teamsDevelop 4 FIFA and Olympic standard stadiums. The 14 teams will jointly own the 4stadiums for 15 years.Type: - Build, earn and transfer.80% of the in-stadium sponsorship = taken by the 14 teams. 20% will be taken by AIFF.Earning from ticket sales = 100% taken by the 14 teams. 33Ronak Narendra Totlani
  35. 35. Other games held in the stadium – decision jointly taken by the 14 teams and AIFF.Maintenance of stadiums – by 14 teams.AIFF has full right to utilize the stadiums for holding matches.Land owner = AIFF.The 12 International teamsDevelop 4 FIFA and Olympic standard stadiums. The 12 teams will jointly own the 4stadiums for 15 years.Type: - Build, earn and transfer.80% of the in-stadium sponsorship = taken by the 14 teams. 20% will be taken by AIFF.Earning from ticket sales = 100% taken by the 14 teams.Other games held in the stadium – decision jointly taken by the 14 teams and AIFF.Maintenance of stadiums – by 14 teams.AIFF has full right to utilize the stadiums for holding matches.Land owner = AIFF.  Marketing & Branding: -I-League will be the main attraction tournament of the AIFF. The entire marketing &branding will be outsourced to advertising and branding agencies like that of IPL. Contractwill be of annual type.  Financial Overview: -Modeled on the financials of IPL. For year one of the plan. All figures are approx. 50% ofIPL (I expect at least ½ of IPL money generation)Earnings RupeesSale of 14 Indian Teams. (Minimum Rs. 150 crore each) = Rs. 150 Rs. 2100 crorescrore X 14 = 2100 croresSale of 12 International spots in I-League. Rs. 200 crore for each Rs. 2400 croresspot. 200 X 12 = 2400Participation fees from 14 Indian + 12 International teams. Rs 10 Rs. 260 crorescrore X 26 = 260 crores.Title sponsorship of I-League. For first 5 years = Rs. 200 crore. Rs. 200 crore.Henceforth, every year Rs. 50 crore.Associate sponsorship. For first 5 years = Rs. 200 crore. Rs. 200 crore.Telecast on TV for 10 years (IPL fetched Rs. 5000 crores) Rs. 3000 croresIn-stadium advertising (20% of total) Rs. 500 crore Total Rs. 8660 crores 34Ronak Narendra Totlani
  36. 36. Utilization RupeesPurchase of land for 8 stadiums developed by I-League team Rs. 240 crores.franchaise/owners. Approx. Rs. 30 crore each. 30X 8 = 240Purchase of land for 100 town/city level training. Each ground Rs. 15 Rs. 1500 crores.crore (including developmental expenses) 15 X 100Purchase of land for 50 district level training. Each ground Rs. 15 Rs. 750 crores.crore (including developmental expenses) 15 X 50Purchase of land for 35 state level training. Each ground Rs. 15 crore Rs. 525 crores.(including developmental expenses) 15 X 35Coach + Player fees of 100 town/city clubs. Rs. 19.2 croresCoach = 100 X 2,40,000 = 2,40,00,000Player = 100 X 14 X 1,20,000 = 16,80,00,000Coach + Player fees of 50 district clubs. Rs. 14.4 croresCoach = 50 X 3,60,000 = 1,80,00,000Player = 50 X 14 X 1,80,000 = 12,60,00,000Coach + Player fees of 35 state clubs. Rs. 16.4 croresCoach = 35 X 4,80,000 = 1,68,00,000Player = 35 X 14 X 3,00,000 = 14,70,00,000Maintenance & Administration expenses for town/city, district and Rs. 60 croresstate teams.Maintenance and face-lift of existing 13 football stadiums across Rs. 260 croresIndia for matches. Rs. 20 crore each.Marketing of I-League and other events Rs. 100 crores.Office expenses (AIFF+State associations+ District + Rs. 500 crores.City/town+auditing+travelling)Expenses Rs. 3985 croresInvestment in FD/other investments at about 8% rate of return Rs. 4675 croresannually. Total Rs. 8660 croresFinancials for year two - five of the plan.Earnings RupeesParticipation fees from 14 Indian + 12 International teams. Rs 10 Rs. 260 crorescrore X 26 = 260 crores.In-stadium advertising (20% of total) Rs. 500 crore8% from investments. Rs. 374 crores Total Rs. 1134 croresUtilization RupeesCoach + Player fees of 100 town/city clubs. Rs. 19.2 croresCoach = 100 X 2,40,000 = 2,40,00,000Player = 100 X 14 X 1,20,000 = 16,80,00,000Coach + Player fees of 50 district clubs. Rs. 14.4 croresCoach = 50 X 3,60,000 = 1,80,00,000Player = 50 X 14 X 1,80,000 = 12,60,00,000Coach + Player fees of 35 state clubs. Rs. 16.4 croresCoach = 35 X 4,80,000 = 1,68,00,000 35Ronak Narendra Totlani
  37. 37. Player = 35 X 14 X 3,00,000 = 14,70,00,000Maintenance & Administration expenses for town/city, district and Rs. 60 croresstate teams.Maintenance and face-lift of existing 13 football stadiums across Rs. 65 croresIndia for matches. Rs. 5 crore each.Marketing of I-League and other events Rs. 100 crores.Office expenses (AIFF+State associations+ District + Rs. 500 crores.City/town+auditing+travelling) Total Rs. 775 crores Profit Rs. 359 croresThe earnings are substantially less as compared to the earnings from a typical IPL season =Rs. 5000 crores.D. Coach DevelopmentTo ensure proper training, coaches will have to undergo tests and examinations. These will becarried out with the help of Barclay‟s Premier Skills Academy.Only certified coaches will be allowed to teach under all AIFF affiliated institutions.E. Media CoverageObtained by Corporate involvement. The I-League owners will definitely promote their clubswith the help of well known personalities (flim stars, socialities, models, etc.) to attractsponsors.Automatically there will be a good coverage by the media.F. ControlAnnual Audit = By AIFF and a private firm.International Audit = By FIFA officials (if possible).VII. GOVERNMENT ROLE IN PROMOTING FOOTBALLThe government plays a crucial role in promoting sports in a country. The government andgovernmental organizations constitute the public sector of the sports industry, which isresponsible in making sports policies, allocating grants for developing infrastructure,nurturing talents and designing specialized programmes for overall development of sports.The year 1982 was significant in the history of sports in India. In that year, India organizedthe Asian Games for the first time. Prior to that, not much emphasis had been given to sportsin public policies. The following table represents the gradual increase in fund allocation forsports since the sixth Five Year Plan: 36Ronak Narendra Totlani
  38. 38. Five Year Duration Allocation for SportsPlan (INR million)6th 1980-1985 2707th 1985-1989 2,0708th 1992-1997 2,1009th 1997-2002 4,73010th 2002-2007 11,45011th 2007-2012 46,360Despite a significant increase in the fund allocation, it is pertinent to mention that not morethan 1% of budgetary allocation has been directed to sports in India.The Panchyat Yuva Krida Aur Khel Abhiyan (PYKKA) had been introduced to inculcatesports culture at the grass-root level by encouraging the youth of village and district levels toparticipate in sports. To achieve this objective, Rs. 1500 crore had been approved by thePlanning Commission of India in the eleventh Five Year Plan and Rs. 92 crore and Rs. 160crore had already been allocated for 2008-2009 and 2009-2010 respectively.Despite these efforts, the performance of Indian athletes at the international level is not veryconvincing. Therefore, a few steps may be recommended to make these initiatives morecomprehensive: - 1. The allocation of funds, as the percentage of budget, should be increased to broad- base sports in the country. 2. Sports should be made as an integral part of the education system to inculcate sports culture from the school level. 3. The effectiveness of the developmental projects should be evaluated periodically. 4. Uniformity should be maintained in sports specific activities of various states of India to provide equal participation opportunity to its citizens. 5. A structure of good governance should be incorporated to make the system transparent and accountable.To revive sports culture, the government should revisit the sporting framework of India.Otherwise, the immense potential of the country in sports can never be realized. It can beexpected that the government will play a proactive role in promoting sports in India toestablish the country as a sporting nation.A Little help from the GovernmentThe following are certain areas where help from the Indian and State Government is needed/would be of great help to boost football development: - 1. Restructuring AIFF – involving fewer politicians and more of sports personalities and people who genuinely contribute to development of the game. 2. Granting quick permissions/ approvals for infrastructure development. 3. Allowing foreign investments and clubs to operate effectively. 37Ronak Narendra Totlani