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Hi, I’m Gretchen
• Group Director, User Experience
@ Bader Rutter & Associates.
• Founded UX practice in Nov 2012
• Also started UX group at
Hanson Dodge Creative (2007),
UX Strategy practice at
Johnson Controls (2010)
UM ‘91 BA, Psychology. Minor in
Wendy’s Cashier > Telemarketer > Waitress >
Agency Intern > Car Rental Agent >
Administrative Assistant > Music Journalist >
Technical Writer > Digital Project Manager >
DJ > UX Designer > UX Strategist > UX Trainer >
my UX team exists to
Bring businesses closer to their
customers, in order to
Help them gain competitive advantage
Improve their communications, products and
Improve human experience
because I believe
The purpose of a business is to
have and serve a customer.
…and proﬁts are proof of that service.