• Save
THIS RELATIONSHIP NEEDS WORK: using empathy to drive innovation and creativity
Upcoming SlideShare
Loading in...5
×
 

THIS RELATIONSHIP NEEDS WORK: using empathy to drive innovation and creativity

on

  • 19,950 views

From a talk I gave in November to a marketing group. Makes the case for using empathy in business - not only to make our lives better but to drive innovation and creativity.

From a talk I gave in November to a marketing group. Makes the case for using empathy in business - not only to make our lives better but to drive innovation and creativity.

Statistics

Views

Total Views
19,950
Views on SlideShare
19,495
Embed Views
455

Actions

Likes
68
Downloads
0
Comments
7

14 Embeds 455

http://www.conseilsmarketing.com 197
http://localhost 70
https://twitter.com 62
http://www.gretchen-thomas.com 55
http://10.110.7.175 17
http://elearning.dusit.ac.th 13
https://gretchen-thomas.squarespace.com 11
http://www.linkedin.com 8
https://www.linkedin.com 8
http://plataformaeducativa.comyr.com 5
http://ramongarcia-tics.blogspot.com 5
http://gretchen-thomas.squarespace.com 2
http://feedly.com 1
http://ramongarcia-tics.blogspot.mx 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 7 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

THIS RELATIONSHIP NEEDS WORK: using empathy to drive innovation and creativity THIS RELATIONSHIP NEEDS WORK: using empathy to drive innovation and creativity Presentation Transcript

  • THIS RELATIONSHIP NEEDS WORK using empathy to drive innovation and creativity
  • •  Solve problems for real people •  Take complicated things and make them clear •  Believe most conflicts could be solved more efficiently with a dance off I’m Gretchen. Things I do:
  • I believe in designing things that matter, work well, and make people happy. View slide
  • This is NOT a talk about •  Marketing •  Branding •  Product development •  Strategy •  User experience View slide
  • BUT FIRST A STORY
  • Patricia Moore
  • Patricia Moore
  • THINGS WE HAVE because of Pattie Moore
  • new class of designer
  • peel-away cereal liners
  • mammography machine
  • OXO Good Grips
  • AT&T, Baxter Healthcare, Bell Communication, Beverly Enterprises, BOEING, Canadair, CARF International, Citibank, Corning Glass, General Electric, GTE, Hill-Rom, Herman Miller Healthcare, Honolulu Light Rail, Johnson & Johnson, Johnson Wax, Kimberly Clark, Kaiser Permanente, Kraft General Foods, LOrad, NASA, Norelco NA, Merck, Sharp and Dohme, Manor Care, Marriott, Maytag, Monsanto, OXO, Pfizer, Playtex, Procter & Gamble, Searle Laboratories, Seoul Design City Project, Sky Train [Phoenix Sky Harbor Airport], Sunbeam, 3M, Valley Metro [Phoenix] Rail, Walgreen's and Whirlpool. Even more products from all of these companies
  • ?
  • This is a talk about empathy.
  • EMPATHY drives real innovation that matters to people
  • WHAT IS EMPATHY?
  • EMPATHY noun, ’em-pǝ-thé the ability to share somebody else’s feelings
  • empathy is not how YOU feel
  • Empathy is how THEY feel
  • Empathy is about RELATIONSHIPS
  • The Good News we’re built for it
  • The Bad News it takes work
  • USING EMPATHY as a path to innovative products and services
  • Forming Relationships identify unmet needs and desires
  • Experience Strategy plan to solve real human problems
  • Content strategy Visual paths Digital Design serving real human needs
  • •  Time Magazine's 50 Best Websites, 2008, 2009, and 2010 •  Webby Award Winner, 2009 •  People's Voice Winner for Banking/Bill Paying, Webby Awards 2009 •  People's Voice Winner for Financial Services, Webby Awards 2008, 2009 •  Top pick and 4-stars from Money Magazine, 2008 •  One of Kiplinger's best budgeting sites, 2008 •  PC World's Top Rated Online Finance Service, 2008 •  PC Magazine Editors' Choice, 2008 •  PC World 25 Most Innovative Products, 2007 •  TechCrunch40 Best Presenting Company $50,000, September 18, 2007 •  Time's 50 Best Android Applications for 2013 Awards for Mint.com
  • Healthcare.gov
  • Service Design
  • Empathy at retail
  • Empathy at retail
  • Empathy at retail
  • THAT SOUNDS HARD. can’t we just use market research?
  • Yes, it is. And you need both.
  • What Happens when you only use market research
  • “take your music with you anywhere” “about as pleasant as having an airbag deploy in your face” Apple iPod vs. Microsoft Zune
  • THE CASE FOR EMPATHY it’s not just a bunch of touchy feely stuff
  • 1. EMPATHY leads to INNOVATION Seeing the world with new eyes is the best pathway to fresh ideas – and a pathway to products and services that matter.
  • Empathizing with Kids innovative design
  • Designed for Pilots used by everyone
  • 2. The MAP is not the TERRITORY
  • DATA is not PEOPLE
  • The Map “mobile is the future”
  • The Territory a very different story
  • 3. EMPATHY is ETHICAL
  • GREAT! how do we make some empathy?
  • You don’t make it
  • Create an Environment
  • Get to know customers …even if you think you already do
  • Leave your comfort zone behind
  • 1.  Create the environment 2.  Form relationships 3.  Leave your comfort zone 4.  Solve real problems 5.  ? 6.  ? bring EMPATHY to your work
  • Thank You.