0
Personas! They make everyone happy.
What is a persona?
A persona is: A specific and vivid personification of one of your users.  <ul><li>It is not: </li></ul><ul><ul><li>Market ...
Why should we do them? <ul><li>Build consensus on the team </li></ul><ul><li>Create empathy </li></ul><ul><li>Reality chec...
What do they look like?
 
 
 
 
Discussion
Upcoming SlideShare
Loading in...5
×

Personas! They Make Everyone Happy

1,242

Published on

Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

Published in: Design, Business, Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,242
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Personas! They Make Everyone Happy"

  1. 1. Personas! They make everyone happy.
  2. 2. What is a persona?
  3. 3. A persona is: A specific and vivid personification of one of your users. <ul><li>It is not: </li></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>Generalized information </li></ul></ul><ul><ul><li>A real person </li></ul></ul>
  4. 4. Why should we do them? <ul><li>Build consensus on the team </li></ul><ul><li>Create empathy </li></ul><ul><li>Reality check during design and development </li></ul>
  5. 5. What do they look like?
  6. 10. Discussion
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×