Personas! They Make Everyone Happy

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Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

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Personas! They Make Everyone Happy

  1. 1. Personas! They make everyone happy.
  2. 2. What is a persona?
  3. 3. A persona is: A specific and vivid personification of one of your users. <ul><li>It is not: </li></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>Generalized information </li></ul></ul><ul><ul><li>A real person </li></ul></ul>
  4. 4. Why should we do them? <ul><li>Build consensus on the team </li></ul><ul><li>Create empathy </li></ul><ul><li>Reality check during design and development </li></ul>
  5. 5. What do they look like?
  6. 10. Discussion

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