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Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
Personas! They Make Everyone Happy
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Personas! They Make Everyone Happy

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Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

Published in: Design, Business, Technology
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  • 1. Personas! They make everyone happy.
  • 2. What is a persona?
  • 3. A persona is: A specific and vivid personification of one of your users.
    • It is not:
      • Market research
      • Generalized information
      • A real person
  • 4. Why should we do them?
    • Build consensus on the team
    • Create empathy
    • Reality check during design and development
  • 5. What do they look like?
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Discussion

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