Personas! They Make Everyone Happy

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Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

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Transcript

  • 1. Personas! They make everyone happy.
  • 2. What is a persona?
  • 3. A persona is: A specific and vivid personification of one of your users.
    • It is not:
      • Market research
      • Generalized information
      • A real person
  • 4. Why should we do them?
    • Build consensus on the team
    • Create empathy
    • Reality check during design and development
  • 5. What do they look like?
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Discussion