Texts, Tweets and More: AnIntroduction to Social Media     Facebook, LinkedIn, Twitter,       Google+ and Pinterest       ...
The Workshop PlanPresentationand Discussion• An overview of various social  media tools• Some discussion of how social  me...
Best Barbecue?1. Old Time Barbecue2. Smithfield’s3. The Pit4. Other                                   0%           0%     ...
What is Social Media?The term SocialMedia refers to theuse of web-basedand mobiletechnologies to turncommunication intoan ...
How Many People Are On Facebook?1. 600 million2. 850 million3. 1 billion4. 1.5 billion                                   0...
Facebook Profiles
Facebook Pages @WFU
Facebook Pages for Businesses
Do You Use LinkedIn?1. Yes2. No             0%      0%         es                      o                      N         Y
LinkedIn @ Wake Forest
LinkedIn @ Wake Forest
LinkedIn and Alumni
Do You Use Twitter?1. Yes2. No             0%         0%         es                         o                        N    ...
How Many Active Users are on                                     Twitter?1. 140 million2. 210 million3. 400 million       ...
Twitter
Features of Twitter
Twitter @ WFU
Twitter and Local Businesses
Do You Use Google+?1. Yes2. No             0%      0%         es                      o                     N         Y
Google+
Google+ @ WFU
Pinterest
Pinterest @ WFU
Pinterest @ WFU
Social Media and WFU Alumni•   Vision•   Ways you can engage with us:•   Facebook: facebook.com/wfualumni•   Twitter: @wfu...
Social Media Resources• Mashable  (http://mashable.com)• TNW Social Media  (http://thenextweb.com/socialmedia/)• TechCrunc...
Raleigh Club Social Media• Digital Deacs: Darcy  Delph (‘09) and Caroline  Sutton(‘09)• Facebook: https://www.  facebook.c...
Questions?Contact Information:Gretchen EdwardsAssistant Director of Digital Engagement, Alumni ServicesPO Box 7227Wake For...
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Texts, Tweets and More: An Introduction to Social Media

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Gretchen Edwards and Hu Womack presented "Texts, Tweets and More: An Introduction to Social Media" at a 'Lunch 'n Learn' event on 4/16/2012 for Wake Forest alumni in Raleigh, NC.

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  • Hu
  • Hu
  • GretchenAndreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“Social media are media for social interaction, as a superset beyond social communication. Kietzmannet al. (2011) argue that “social media introduce substantial and pervasive changes to communication between organizations, communities, and individuals, enabled by ubiquitously accessible and scalable communication techniques. -http://en.wikipedia.org/wiki/Social_media
  • Gretchen
  • GretchenMore than 750 million active users.50% of their active users log on to Facebook in any given day.Average user has 130 friends.People spend over 700 billion minutes per month on Facebook.About 70% of Facebook users are outside the United States.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Estimated Revenues of $2 billion in 2010.-https://www.facebook.com/press/info.php?statistics
  • GretchenMore than 750 million active users.50% of their active users log on to Facebook in any given day.Average user has 130 friends.People spend over 700 billion minutes per month on Facebook.About 70% of Facebook users are outside the United States.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Estimated Revenues of $2 billion in 2010.-https://www.facebook.com/press/info.php?statistics
  • GretchenMore than 750 million active users.50% of their active users log on to Facebook in any given day.Average user has 130 friends.People spend over 700 billion minutes per month on Facebook.About 70% of Facebook users are outside the United States.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Estimated Revenues of $2 billion in 2010.-https://www.facebook.com/press/info.php?statistics
  • Hu
  • Hu
  • Hu
  • Hu
  • Gretchen
  • Gretchen340 million tweets sent DAILY
  • Gretchen
  • Gretchen
  • Gretchen
  • Gretchen
  • Hu
  • Hu
  • Hu
  • Gretchen Edwards
  • Gretchen Edwards
  • Gretchen Edwards
  • Gretchen Edwards
  • Gretchen Edwards
  • Gretchen Edwards
  • Hu Womack and Gretchen Edwards
  • Texts, Tweets and More: An Introduction to Social Media

    1. 1. Texts, Tweets and More: AnIntroduction to Social Media Facebook, LinkedIn, Twitter, Google+ and Pinterest April 16th, 2012
    2. 2. The Workshop PlanPresentationand Discussion• An overview of various social media tools• Some discussion of how social media works.• How we use Social Media at Wake Forest.• Clicker questions.• Q and A at the end or anytime you have a question!
    3. 3. Best Barbecue?1. Old Time Barbecue2. Smithfield’s3. The Pit4. Other 0% 0% 0% 0% ... ’s er it eP be ld th fie ar O Th ith eB Sm m Ti ld O
    4. 4. What is Social Media?The term SocialMedia refers to theuse of web-basedand mobiletechnologies to turncommunication intoan interactivedialogue.
    5. 5. How Many People Are On Facebook?1. 600 million2. 850 million3. 1 billion4. 1.5 billion 0% 0% 0% 0% on on n n io io lli lli ill ill bi bi m m 1 5 0 0 1. 60 85
    6. 6. Facebook Profiles
    7. 7. Facebook Pages @WFU
    8. 8. Facebook Pages for Businesses
    9. 9. Do You Use LinkedIn?1. Yes2. No 0% 0% es o N Y
    10. 10. LinkedIn @ Wake Forest
    11. 11. LinkedIn @ Wake Forest
    12. 12. LinkedIn and Alumni
    13. 13. Do You Use Twitter?1. Yes2. No 0% 0% es o N Y
    14. 14. How Many Active Users are on Twitter?1. 140 million2. 210 million3. 400 million 0% 0% 0% n n n io io io ill ill ill m m m 0 0 0 14 21 40
    15. 15. Twitter
    16. 16. Features of Twitter
    17. 17. Twitter @ WFU
    18. 18. Twitter and Local Businesses
    19. 19. Do You Use Google+?1. Yes2. No 0% 0% es o N Y
    20. 20. Google+
    21. 21. Google+ @ WFU
    22. 22. Pinterest
    23. 23. Pinterest @ WFU
    24. 24. Pinterest @ WFU
    25. 25. Social Media and WFU Alumni• Vision• Ways you can engage with us:• Facebook: facebook.com/wfualumni• Twitter: @wfualumni• Flickr: www.flickr.com/photos/wfualumni• We want to hear from you!• Email: edwardee@wfu.edu
    26. 26. Social Media Resources• Mashable (http://mashable.com)• TNW Social Media (http://thenextweb.com/socialmedia/)• TechCrunch (http://techcrunch.com)
    27. 27. Raleigh Club Social Media• Digital Deacs: Darcy Delph (‘09) and Caroline Sutton(‘09)• Facebook: https://www. facebook.com/groups/ 43831902018/• Twitter: @WFUinRDU
    28. 28. Questions?Contact Information:Gretchen EdwardsAssistant Director of Digital Engagement, Alumni ServicesPO Box 7227Wake Forest UniversityWinston-Salem NC 27109336.758.4607 /edwardee@wfu.edu / @gretchEdwardsHubert David WomackLibrarian, Instruction and OutreachZ. Smith Reynolds LibraryPO Box 7777Wake Forest UniversityWinston-Salem, NC 27109336.758.4314 / 336.758.5605 (fax) / womack@wfu.edu

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