Social Media Summer School: Easy Ways to Manage Your Online Brand

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From the Wake Forest University School of Law. Do you find yourself on LinkedIn, Facebook, and Twitter, but not sure how to manage all of your accounts? Avoid social media burnout and learn how to keep up with the ever-changing landscape of web 2.0. The webinar will be led by Lisa Snedeker, the law school’s communications director, and Gretchen Edwards, the University’s assistant director of digital engagement for Alumni Services.

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Social Media Summer School: Easy Ways to Manage Your Online Brand

  1. 1. Social Media Summer School: Easy ways to manage your online brand August 28, 2012 Lisa SnedekerDirector of Communications and Public Relations, School of Law Gretchen EdwardsAssistant Director of Digital Engagement, University Advancement
  2. 2. Welcome•  Thank you for being here today!•  A little housekeeping: •  We are recording todays webinar •  The slides and recording will be posted online following the webinar
  3. 3. Your facilitatorsLisa Snedeker brings more than 25 years of media/communications experience to her position as the law schoolscommunications and public relations director. Before comingto Wake Forest, Lisa worked as a reporter and editor for TheAssociated Press, the St. Louis Post-Dispatch, the Las VegasSun and The Fayetteville (N.C.) Observer, among othernewspapers, magazines and broadcast outlets. She has a BAfrom Saint Mary-of-the-Woods College in Indiana and a MAfrom the University of Illinois at Springfield.Gretchen Edwards promotes alumni advocacy andengagement through web based media and electronic toolsas the alumni offices assistant director of digitalengagement. She began her work at Wake Forestsponsored by Cisco, where she liaised between thecompany and the institution to foster the adoption andassess the effectiveness of collaborative technologies withinthe University community. She graduated from Wake Forestin 2010 with a BA in History, and minors in Journalism andGlobal Trade & Commerce Studies.
  4. 4. How to ask questions•  Please chat in your questions Chat box Type here
  5. 5. “Monitoring too many Twitter tweets,spending too much face time on Facebook,and following too many links on LinkedIncan lead to social media burnout. –Attorney D. Todd Smith.
  6. 6. Learning objectiveAfter attending this session,you will know how to easilymanage your online brand.
  7. 7. 1. Have a strategy.1.  Have a strategy: A.  Determine which social media makes the most sense for you to promote your practice. B.  Know what you want to accomplish before beginning. C.  Set goals, stick to them.
  8. 8. 2. Schedule time.2. Schedule time: A.  Reserve time for social media management and work within those constraints.
  9. 9. 3. Take a shortcut.3. Don’t be afraid to take a shortcut (or two): A.  Use available tools for managing selected content. B.  TweetDeck and Hootsuite work well for social media account management. C.  Setting up a Google Reader or RSS feed can streamline personal reading.
  10. 10. 4. Turn off notifications.4. Turn off notifications: A.  Desktop or mobile notifications can quickly become overwhelming or distracting. B.  Stay on task by batching social media and only checking in on your own time.
  11. 11. 5. Practice selective listening.5. Practice selective listening: A.  Be mindful of who you are listening to – don’t be afraid to de-friend or unfollow. B.  Don’t feel the need to read every status update or blog post.
  12. 12. 6. Maintain your online privacy.6. Maintain your online privacy: A.  Social networks can change privacy settings on a whim. B.  Revisit your privacy settings every few weeks to ensure that you stay in control.
  13. 13. 7. Be ethical7. Be ethical: A.  When it comes to the law, social media is no different from any other form of communication— the same rules apply. B.  Don’t hesitate to consult ABA policies to make sure you are in compliance. C.  Above all, use common sense. If it doesn’t feel right, then it probably is not.
  14. 14. 8. Stay in-the-know.8.  Stay in-the-know. Social Media needs CLE, too: A.  Just as you would keep up with the ever- evolving field of law, stay abreast of social media best practices. B.  Refer to social media blogs, industry publications, and colleagues. Examples include: •  Mashable.com •  http://bits.blogs.nytimes.com/ •  http://www.socialmediaforlawfirms.com/
  15. 15. 9. Measure and evaluate.9. Measure and evaluate: A.  Refer back to your goals to make sure your social media efforts are making an impact. B.  Track both the quantitative (followers, website traffic) and qualitative (client stories, engagement) to show results.
  16. 16. 10. Unplug every so often.10. Unplug every so often. A.  As with any part of work, take a vacation once in a while. B.  You’ll feel fresh and inspired when you return.
  17. 17. ReviewRemember these tips to easily mangeyour online brand:1.  Have a strategy.2.  Schedule time.3.  Use management tools.4.  Turn off notifications.5.  Practice selective listening.6.  Maintain your online privacy.7.  Be ethical.8.  Stay in-the-know.9.  Measure and evaluate.10. Unplug every so often.
  18. 18. Questions•  Please chat in your questions Chat box Type here
  19. 19. Questions•  Topics discussed during the live Q & A included: •  The growing importance of law firms to be active on social media. •  Online privacy practices. •  ABA Commission on Ethics. •  Ways that lawyers can benefit from non-marketing uses of social media. •  More resources from WFU School of Law: •  http://communications.law.wfu.edu/social-media- summer-school/ •  http://communications.law.wfu.edu/get-linkedin/
  20. 20. Contact We look forward to hearing from you! Lisa Snedeker Gretchen Edwards•  on LinkedIn •  on LinkedIn

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