Emerging Social Media: How to Leverage your Social Campaign using Storify, Quora and Yammer

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Emerging Social Media: How to Leverage your Social Campaign using Storify, Quora and Yammer

  1. 1. + Emerging Social Media Gretchen Edwards & Lisa Snedeker Social Media Strategies Summit: Las Vegas February 6, 2013
  2. 2. + Welcome n Gretchen Edwards n Lisa Snedeker
  3. 3. + In the next hour, you will learn n HowYammer facilitates workplace collaboration and increases employee productivity. n How Storify curates content, engages your audience, and promotes your business or product. n HowQuora allows you to easily create and share new content.
  4. 4. + YAMMER
  5. 5. + About n “Yammeris shared with colleagues in the company — not just your close colleagues — but potentially EVERYONE, from your manager all the way up to the CEO…” —Capgemini Global Consultancy Firm * via Mashable.com on January 23, 2012
  6. 6. + About
  7. 7. + About
  8. 8. + Collaborate Break out of your silo n “It breaks down silos across the university by helping get your message out and finding out what others are working on. It facilitates workplace collaboration across departments.” — Kathy Baker Director, Family Business Center Wake Forest University
  9. 9. + Collaborate Get & give feedback n  “Shout out” to coworkers. n  Earn stakeholder buy-in on proposals. n  Publicize and critique projects before launch.
  10. 10. + Collaborate Gain internal support n  "Yammer helps me connect with colleagues across campus. Sometimes I learn about projects that tie in with work that I am doing, so we can collaborate more effectively. Other times, Ive used Yammer to help other faculty and staff members become aware of some stories or other communications my office has done so they can stay informed about issues or projects.” —Stephanie Skordas Associate Director of News & Communications Wake Forest University
  11. 11. + Increase productivity Get a read on company culture n Makesboth experienced and new employees feel more comfortable within the workplace.
  12. 12. +IncreaseproductivityProvides a new forumfor communication
  13. 13. + STORIFY
  14. 14. + About n Curateand share social and web-based content. n Public beta went live in late April 2011. n In 2012, Storify users posted 554,000 stories which were viewed 367 million times.* *As of December 19, 2012 (via thenextweb.com)
  15. 15. + Curate content
  16. 16. + Curate content Slideshow mode
  17. 17. + Curate content Slideshow mode
  18. 18. +Curate contentLinear mode
  19. 19. +Curate contentLinear mode
  20. 20. +Curate contentLinear mode
  21. 21. +Curate contentCustom mode
  22. 22. +Curate contentCustom mode
  23. 23. + Curate content But it’s not an archive n  Storify simply links back to existing content
  24. 24. + Curate content HAVE FUN!
  25. 25. +EngageTell a story n  Feature user-generated content. n  Present through the eyes of your audience.
  26. 26. +EngageRepurposecontent
  27. 27. + Engage Reach & reward your audience
  28. 28. + Engage Reach & reward your audience
  29. 29. + Engage Reach & reward your audience
  30. 30. + Promote Drive traffic to your website
  31. 31. + Promote Drive traffic to your website
  32. 32. + Promote Drive traffic to your website
  33. 33. + Promote Get people talking
  34. 34. + QUORA
  35. 35. + About n Question and answers collaboration network. n Conceived in the fall of 2008 by two Facebook engineers. n 812,245 unique visitors in May 2012. n Averages a little over 1 million users / month. *As of July 19, 2012 (via tamba.co.uk)
  36. 36. + About *As of July 19, 2012 (via tamba.co.uk)
  37. 37. + Create & Share *As of July 19, 2012 (via tamba.co.uk)
  38. 38. + Create & Share
  39. 39. + Create & Share
  40. 40. + Create & Share
  41. 41. + QUESTIONS?
  42. 42. + Gretchen Edwards @gretch Edwards Contact Lisa Snedeker @lisa_ snedeker

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