“ Attaining coolness is impossible if you play it safe. You need a brave infusion of both quirk and edge. Cool = guests who are astonished, shocked, and intrigued, yet challenged, involved and sometimes slightly uncomfortable.”
Weekly emails leading up to the event RSS feeds Displays on our information monitors Entries in three blogs Twitter Posters Flyers Informing departments during liaison meetings Emails to the Directors of Learning & Teaching and to IS Reps
The strategy of the campaign had at its heart a clear and emotive ‘call to action’: Love your library – and again this emotive tied into an ongoing marketing extravaganza – namely St Valentines Day!
I think the range of feedback mechanisms are worthy of comment and praise – again recognising that different audiences (users) will want to use different types of media...I especially liked the ‘wordle cake’.
“ Technically a first class marketing campaign – all the elements were thought through and a strategy established based on target audience and needs and good measurements were established in order to assess the success of the effort. The concept of changing a visitor’s perception of the library by simply changing one aspect of the physical space was well executed and clearly well received and enjoyed. The use of bean bags to make the audience think differently of the service and to make impact for the IS induction was well executed. The use then of the ‘custom’ film within this event was also good. ... The film will retain value and is replicable throughout the sector as an illustration of ‘best’ practice.”