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Social Media for Accountants 01.12.12

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A presentation on social media for accountants by Lisa Johnson of Healthy Dose Media. Presented on January 12, 2012 in Newton, MA.

A presentation on social media for accountants by Lisa Johnson of Healthy Dose Media. Presented on January 12, 2012 in Newton, MA.

Published in: Business

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Transcript

  • 1. Social Media for CPAs Lisa Johnson Healthy Dose Media January 12, 2012
  • 2. On a weekly basis, how much time do you spend on social media? SocialCPAs.com
  • 3. On a weekly basis, how much time do you spend on traditional networking? SocialCPAs.com
  • 4. What social media sites do you actively use? SocialCPAs.com
  • 5. What are your goals for your social media efforts? SocialCPAs.com
  • 6. What are your biggest concerns about social media? SocialCPAs.com
  • 7. What is the ROI of social media?
  • 8. What is the ROI of social media?
    • Attract clients
    • Develop visibility in your niche
    • Become an industry leader
    • Understanding customers
    • Attract talented staff
  • 9. Healthy Dose Media
  • 10. Healthy Dose Media
    • We establish brands, personal & professional
      • Lisa Johnson
        • top fitness professional in socal media
        • 20K followers on Twitter, 100K+ pg views
      • ActivewearUSA:
        • 400% increase in Facebook fans in six months
        • 10% of sales now come via click-throughs from FB
      • Brandeis University:
        • Tomorrow, launching social media presence and re-launching blog of President Fred M. Lawrence
        • Connect with students, faculty, staff, alumni
        • Establish him as a leader in academia
    • We drive eyeballs!
  • 11. Where should you be?
    • Go where you’re the most comfortable.
    • Go where “your people” are.
  • 12. What are your goals?
  • 13. What are your goals?
    • Attract business
    • Be an industry leader
    • Understand your customers better
    • Become a speaker
    • Find a better job
    • Share knowledge
  • 14. LinkedIn
  • 15. LinkedIn
    • Set up an account (personal email)
    • Look for friends, colleagues, business associates (past & present)
    • Invite, connect & network
    • Request recommendations from trusted sources
    • Find LinkedIn Groups in your field
  • 16. LinkedIn Groups
    • 2042 people identify as “Boston CPA”
    • Boston placement firm BNG Consulting has 642 members
    • 35,740 in American Institute of CPAs
    • 29,838 in Tax Professionals
  • 17. LinkedIn
    • “ If you regularly update your profile, your contacts will be able to keep up with you, and it won’t LOOK like you’re job searching WHEN you actually are.”
    • Update at least weekly
    • Post relevant topics or news
    • Business only, not personal
  • 18. Facebook
  • 19. Facebook
    • 64% of B2C companies have acquired a customer through Facebook.
    • 54% of B2B companies have too.
    HubSpot.com
  • 20. Facebook
    • Separate friends and family from business contacts using FB lists tool
    • Keep content friendly and upbeat
    • Share industry news
    • Share business accomplishments
    • Look for relevant Pages to Like
  • 21. What do Facebook Pages do?
    • Create personal credibility
    • Promote you and your firm
    • Become the hub of connection for your niche
  • 22. Twitter
  • 23. Twitter
    • Few accountants on Twitter = opportunity!
    • Write a “snappy” bio, use keywords
    • Customize Twitter background
    • Avatar should be your smiling face
    • Search for other CPAs and relevant business contacts
    • Follow people that THEY follow
    • Check at least 2x, morning and evening
  • 24. Blogging
  • 25. Blogging
    • Fabulous way to get your voice heard
    • Establishes you as an expert
    • Blogs can increase traffic to your website by up to 55%
    • More traffic = more customers
    • The power of the long tail
    • Unexpected business opportunities
  • 26. What is the minimum time commitment?
    • LinkedIn : 10 minutes per week
    • Facebook : 10 minutes per day
    • Twitter : 15 minutes per day
    • Blogging : 1 hour per week
  • 27. What is the optimal time commitment?
    • LinkedIn : 1 hour per week
      • Networking, posting to groups
    • Facebook : 3x/day, 5-10 minutes each
      • Friend people you interact with
    • Twitter : 2x/day, 5-10 minutes each
      • Try to find 10 new people to follow
    • Blogging : 1 hour per day
      • To write and push out via social media
  • 28.
    • All of this will grow your personal brand or your businesses profile effectively and quickly.
    • No matter which path you take, give yourself 90 days before you throw in the towel.
    • While social media is immediate, results vary.
  • 29. Blogs to Read
    • SocialCPAs.com socialcpas.com
      • how CPAs can use social media for business
    • Small Business Blog blogs.cbh.com/business
      • great blog from an accounting firm
    • The Leadership Notebook wernercoaching.typepad.com/theleadershipnotebook
      • career coach focused on the finance industry and helping folks expand their careers
  • 30. Twitter Feeds to Follow
    • @CPA_Trendlines
    • @NerdEnterprises
    • @HartleyBSinger
    • @theCommonCents
    • @AICPANews
  • 31. Thank you for your time!
    • lisa@healthydosemedia.com
    • [email_address]
    • 617.308.7337